HQ-led decisions

Painting with a Twist

Personal services

Software purchasing at Painting with a Twist is controlled by its four co-owners—Catherine L. Deano, Teresa Johnson, Todd Owen, and Dave Chmura—operating through WAT, LLC. The franchise mandates a FAM System across its 201 franchised locations, with only one company-owned unit. The addressable market is 201 units, though the system contracted by roughly 2.4% year-over-year.

Live signals

Total units
202
201 franchised
Unit growth YoY
-2.427%
vs prior filing
AUV
Item 19, 2026
Royalty
of gross sales
Ad fund
national + local
Initial fee
$25K
per unit
Investment range
$119K–$256K
all-in, Item 7
Procurement
from the filing
Item 19
No claims
from the filing

Mandated & recommended tech

The systems vendors compete with

5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Authorize.Net
Mandatory
PaymentsItem 11

esignated credit cards, debit cards and gift cards. The credit/debit card processor you own or lease (and which may be obtained from any source) must be capable of supporting the “Authorize.net” or ot

Instagram
Mandatory
MarketingItem 11

herwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram, YouTube o

LinkedIn
Mandatory
MarketingItem 11

net, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram,

QuickBooks Online
Mandatory
AccountingItem 11

S 14.3 (or higher); current available Web Browser (Google Chrome recommended); Adobe Acrobat Reader; standard desktop publishing software (Microsoft Office, OpenOffice, etc.); and QuickBooks Online. Y

YouTube
Mandatory
MarketingItem 11

ertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram, YouTube or any other

Facebook
MarketingItem 11

or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest,

Pinterest
MarketingItem 11

resence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest, Twitter,

Twitter
MarketingItem 11

the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest, Twitter, LinkedIn, I

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
  3. 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.

The vendor opportunity at Painting with a Twist

Painting with a Twist operates 202 total units, 201 of which are franchised. The system is owned by WAT, LLC and is classified under personal services. Year-over-year unit growth is negative at -2.427%, meaning the total addressable market for software vendors is contracting slightly. With only one company-owned location, nearly all purchasing decisions flow through or are influenced by the franchisor headquarters. The 2026 FDD does not disclose average unit volume, royalty rates, or initial term length, so vendors must rely on unit count and HQ structure to size the opportunity.

Who controls software purchasing

The FDD lists four co-owners as the sole executives: Catherine L. Deano, Teresa Johnson, Todd Owen, and Dave Chmura. No separate technology leadership roles—such as a CIO, CTO, or VP of IT—are disclosed. For a software vendor, this means the buying center is concentrated at the very top of the organization. Any pitch should address operational efficiency, franchisee compliance, or revenue growth in terms that resonate with owner-operators who likely handle multiple business functions.

Mandated and current tech stack

The only mandated technology disclosed in the 2026 FDD is a FAM System. No other POS, scheduling, CRM, or marketing automation vendors are named. This creates a dual opportunity: vendors can either position their product as a replacement for the FAM System or as a complementary tool that integrates with it. Because the FDD does not specify the FAM System vendor, you will need to confirm the exact platform during discovery conversations with the co-owners.

Procurement, renewals, and timing

Item 8 of the FDD does not extract any designated or approved supplier language, suggesting an open procurement model. However, the mandate of a FAM System indicates HQ is willing to impose technology standards when it sees fit. Renewal and term signals are absent from Item 17, and the initial franchise term is not disclosed. Without these data points, contract cycles remain opaque. Vendors should assume an always-on prospecting approach, building relationships with the co-owners rather than waiting for a public RFP window.

How to read the Painting with a Twist FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding this system's legal, financial, and operational obligations. Key items for software vendors include Item 1 (the co-owners), Item 8 (procurement restrictions), Item 11 (mandated systems), and Item 17 (renewal and termination). Because many financial performance representations are absent, the unit count and HQ structure become your primary qualification metrics. The embedded viewer below contains the full filing. For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

Painting with a Twist, answered from the filing

The four co-owners—Catherine L. Deano, Teresa Johnson, Todd Owen, and Dave Chmura—are the named executives in the FDD. Any enterprise software pitch should target this group, as no separate CIO or CTO is listed.
The 2026 FDD mandates a FAM System. No other specific POS, CRM, or operational software vendors are named in the disclosure, leaving room for complementary tools if you can integrate with or replace the FAM System.
The system totals 202 units: 201 franchised and 1 company-owned. This represents a year-over-year unit decline of 2.427%, so the addressable market is contracting slightly.
The FDD does not extract a designated or approved supplier list in Item 8. Without that signal, assume an open procurement model where franchisees may have discretion unless HQ mandates a specific vendor.
The FDD provides no extract for renewal, termination, or initial term length. Without term data or recent activity signals, contract windows are unpredictable—ongoing relationship-building with the co-owners is essential.
The FDD was filed with state franchise regulators in 2026. You can review the full document in the embedded PDF viewer below for detailed legal and operational disclosures.
Source

Read the filing itself

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Painting with a Twist2026 FDDView only
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Ownership

The portfolio behind Painting with a Twist

strategic_multibrand of Twist Brands.

Sibling brands

Related Personal services brands

Primary franchise filings · updated July 2026. Every figure is source-traceable and QA-checked.