esignated credit cards, debit cards and gift cards. The credit/debit card processor you own or lease (and which may be obtained from any source) must be capable of supporting the “Authorize.net” or ot
From the filings
Painting with a Twist
Personal servicesSoftware purchasing at Painting with a Twist is controlled by its four co-owners—Catherine L. Deano, Teresa Johnson, Todd Owen, and Dave Chmura—operating through WAT, LLC. The franchise mandates a FAM System across its 201 franchised locations, with only one company-owned unit. The addressable market is 201 units, though the system contracted by roughly 2.4% year-over-year.
For software vendors selling into US franchise brands.
Live signals
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest,
herwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram, YouTube o
net, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram,
resence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest, Twitter,
S 14.3 (or higher); current available Web Browser (Google Chrome recommended); Adobe Acrobat Reader; standard desktop publishing software (Microsoft Office, OpenOffice, etc.); and QuickBooks Online. Y
the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest, Twitter, LinkedIn, I
ertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram, YouTube or any other
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have unlimited independent access to your data inputted into the FAM System, including reservations, receipts and sales information.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall submit to Franchisor an accurate monthly Profit and Loss Statement within thirty (30) calendar days after the end of each calendar month, using the chart of accounts, format and method prescribed by Franchisor, signed and certified by Franchisee, and shall provide Franchisee’s sales, expenses and…
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 11
We have created a national Franchise Advisory Council (“Council”) made up of franchisees elected by the franchisee community.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to change the software used with the Painting with a Twist System in our sole discretion and you must comply with any such change at your sole costs.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In 2025, neither we nor our affiliates received any revenue from required purchases and leases of products or services by our franchisees from us, our affiliates or approved suppliers.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may receive revenue from franchisee purchases and leases of products and services and from approved suppliers selling products or services to our franchisees, in the form of rebates or other material consideration.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If Franchisee desires to purchase any items from an unapproved supplier or distributor, whom Franchisee desires to become an authorized supplier or distributor, Franchisee shall first submit a written request to Franchisor for such approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisor shall have the option, exercisable by written notice within thirty (30) days after the termination of this Agreement, to take an assignment of all telephone numbers (and associated listings) for Franchisee’s Franchised Business.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Without any prior written notice, Franchisor, its agents or representatives may inspect Franchisee’s entire Franchised Business and Franchisee’s daily, weekly and monthly statistical information.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
The Manuals may be modified, updated and revised periodically to reflect changes in the System standards and other policies affecting Painting with a Twist franchisees.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
The franchise is granted for a location to be approved by Painting with a Twist.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook…
Is a minimum grand opening advertising spend required?
YesItem 11
For the grand opening of your Franchised Business, you must spend a minimum of $5,000 in local advertising and marketing.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Thereafter, Franchisee agrees to spend a minimum of $1,000 per month on local advertising directed to the Protected Territory, through mediums approved by Franchisor.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee must also honor and offer all coupons, discounts, campaigns, loyalty programs, gift cards or gift certificates, or similar promotions Franchisor designates
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
Franchisee will immediately on Franchisor’s request become a member of any cooperative covering Franchisee’s Protected Territory.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase or lease all equipment, inventory, supplies, products and materials required for the operation of your Franchised Business in accordance with specifications set by Painting with a Twist and from approved suppliers, except for general office supplies/equipment and other general business items.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee agrees to use, sell, or otherwise dispense, only equipment, supplies, and other products approved or designated by Franchisor, which may, from time to time, be specified in writing, designated, and approved for sale or use by Franchisor.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
At Franchisor’s request, Franchisee shall promptly execute or re-execute within five (5) days after Franchisor’s request, and deliver to Franchisor a fully executed copy of the ACH Service Agreement attached to this Agreement as Attachment C, to enable Franchisor to electronically (draft on Franchisee’s account by…
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee must also honor and offer all coupons, discounts, campaigns, loyalty programs, gift cards or gift certificates, or similar promotions Franchisor designates
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Franchised Business must at all times be under the direct, full-time, on-location supervision of you or a trained and competent employee acting as a full-time manager who has satisfactorily completed the initial Management Training program.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall cause all employees, while working in the Franchised Business to: (i) wear uniforms of such color, design, and other specifications as Franchisor may designate from time to time;
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have unlimited independent access to your data inputted into the FAM System, including reservations, receipts and sales information.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
Painting with a Twist may offer additional optional training programs, including both advanced and refresher training, for you and your employees.
The filing answers no to 4 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 6
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at Painting with a Twist
Painting with a Twist operates 202 total units, 201 of which are franchised. The system is owned by WAT, LLC and is classified under personal services. Year-over-year unit growth is negative at -2.427%, meaning the total addressable market for software vendors is contracting slightly. With only one company-owned location, nearly all purchasing decisions flow through or are influenced by the franchisor headquarters. The 2026 FDD does not disclose average unit volume, royalty rates, or initial term length, so vendors must rely on unit count and HQ structure to size the opportunity.
Who controls software purchasing
The FDD lists four co-owners as the sole executives: Catherine L. Deano, Teresa Johnson, Todd Owen, and Dave Chmura. No separate technology leadership roles—such as a CIO, CTO, or VP of IT—are disclosed. For a software vendor, this means the buying center is concentrated at the very top of the organization. Any pitch should address operational efficiency, franchisee compliance, or revenue growth in terms that resonate with owner-operators who likely handle multiple business functions.
Mandated and current tech stack
The only mandated technology disclosed in the 2026 FDD is a FAM System. No other POS, scheduling, CRM, or marketing automation vendors are named. This creates a dual opportunity: vendors can either position their product as a replacement for the FAM System or as a complementary tool that integrates with it. Because the FDD does not specify the FAM System vendor, you will need to confirm the exact platform during discovery conversations with the co-owners.
Procurement, renewals, and timing
Item 8 of the FDD does not extract any designated or approved supplier language, suggesting an open procurement model. However, the mandate of a FAM System indicates HQ is willing to impose technology standards when it sees fit. Renewal and term signals are absent from Item 17, and the initial franchise term is not disclosed. Without these data points, contract cycles remain opaque. Vendors should assume an always-on prospecting approach, building relationships with the co-owners rather than waiting for a public RFP window.
How to read the Painting with a Twist FDD
The 2026 Franchise Disclosure Document is the definitive source for understanding this system's legal, financial, and operational obligations. Key items for software vendors include Item 1 (the co-owners), Item 8 (procurement restrictions), Item 11 (mandated systems), and Item 17 (renewal and termination). Because many financial performance representations are absent, the unit count and HQ structure become your primary qualification metrics. The embedded viewer below contains the full filing. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Painting with a Twist, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Painting with a Twist files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
26 operators run 28 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| GA | 3 |
|---|---|
| FL | 2 |
| MO | 1 |
| TX | 1 |
| OK | 1 |
Ownership
The portfolio behind Painting with a Twist
strategic_multibrand of Twist Brands.
Sibling brands
Related Personal services brands
Primary franchise filings · updated July 2026. Every figure is source-traceable and QA-checked.