VOLOFIT

The vendor opportunity at VOLOFIT

VOLOFIT is a fitness franchise operating under Novus Fitness Brands, LLC. As of the 2023 FDD, the system consists of 6 franchised units—no company-owned locations are disclosed. Year-over-year unit growth is 50%, signaling an early-stage brand in active expansion. For software vendors, the immediate addressable market is small: 6 locations across 5 states (North Carolina leads with 2, followed by Pennsylvania, Florida, Oregon, and Wisconsin with 1 each). All 9 mapped operators are single-unit franchisees; no multi-unit operators are recorded. This fragmentation means any enterprise-wide software sale must win over HQ and individual owners.

Who controls software purchasing

Purchasing authority sits with the executive team at VOLOFIT’s North Carolina headquarters. The 2023 FDD lists Andrew (“Britt”) Canady as Founder and CEO, Michael Huzl as Founder, CFO and Vice President of Business Development, Jeff Kulik as Founder and Chief Strategy Officer, and Caitlin Donato as Chief of Fitness and Operations and Area Representative. Marketing technology decisions likely route through Chief Marketing Officer Dianna Bailer. No CIO, CTO, or dedicated procurement officer is named. For a vendor, the initial pitch probably needs to reach Canady or Huzl, with operational buy-in from Donato. Because the franchisee base is entirely single-unit, any HQ-level software mandate would need to be lightweight and easy for individual owners to adopt.

Mandated and current tech stack

The 2023 FDD does not identify any mandated or recommended technology systems. There is no mention of a required POS, CRM, scheduling platform, or back-office tool. This absence suggests that franchisees currently select their own software, or that the franchisor has not yet standardized technology. For a vendor, this is both an opportunity and a challenge: you can propose a system-wide solution, but you must convince a small HQ team to impose a new requirement on 6 independent operators. Without an existing tech mandate, the sales cycle will likely require demonstrating clear ROI to both HQ and the franchisees.

Procurement, renewals, and timing

Item 8 of the FDD contains no extractable procurement language, which typically means the franchisor does not operate a designated or approved supplier program. Franchisees are likely free to purchase from any vendor. The renewal process, described in Item 17, requires franchisees to give notice 180 to 270 days before the 10-year agreement expires, pay a $7,500 renewal fee, and sign the then-current Franchise Agreement—which may contain materially different terms. With only 6 units and a 10-year term, renewal-driven software evaluations will be rare. The more realistic sales trigger is new unit openings, given the 50% growth rate. A vendor should monitor state franchise registrations for new VOLOFIT filings to time outreach.

How to read the VOLOFIT FDD

The full 2023 VOLOFIT Franchise Disclosure Document is available below. Key sections for software vendors include Item 1 (executive team and ownership), Item 8 (procurement restrictions), Item 11 (franchisor assistance and any mandated technology), and Item 17 (renewal conditions). Because the FDD discloses no mandated tech and a small executive team, the document is a quick read for qualifying this account. For a ranked target list of franchise systems that match your software category, FranCloud can help.