From the filings

HQ-led decisions

UKW Franchising

Personal services

Software purchasing at UKW Franchising is controlled at the franchisor level, with mandates covering key operational systems. The brand currently operates 31 total units (29 franchised, 2 company-owned) and requires franchisees to use E-Studio, Zenoti, and a mandated merchant credit card processing system. For software vendors, this means a centralized sale to a small but tightly standardized chain where the executive team—led by CEO Noemi Grupenmager and COO Ozzie Grupenmager—sets the tech stack.

For software vendors selling into US franchise brands.

Live signals

Total units
31
29 franchised
Unit growth YoY
-6.452%
vs prior filing
AUV
—
Item 19, 2022
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$349K–$576K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2022)

Ongoing fees: 9% of gross sales (FY2022)Royalty 7%, Ad fund 2%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

ZenotiZenoti
Mandatory
POSItem 6

You must pay us our then- Maintenance Fee month current monthly point-of- sale system maintenance fee as specified in our Brand Standard Manual. Currently we require that you use Zenoti as the Point o

FacebookMeta
MarketingItem 6

and Users, per month Standards Manual, provides you with advanced access to reports, queries and dashboards. Social Media $100 per month Monthly Manages your content on Management Facebook, Twitter an

TwitterX
MarketingItem 6

per month Standards Manual, provides you with advanced access to reports, queries and dashboards. Social Media $100 per month Monthly Manages your content on Management Facebook, Twitter and other sim

Franchisor behaviours

What the franchisor requires

30 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 3 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have sole administrative rights to the Computer System and will have independent access to your Studio’s sales information and data produced by your Computer System, such as your Studio’s 37 QB\74071786.4 customer information, customer appointments, your Studio’s service and product sales information, as well…

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

No later than the 15th day of each month, you must prepare and send us a monthly balance sheet and profit and loss statement for your Business in the format we prescribe.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We are currently the exclusive supplier for the technology and related services provided in exchange for the technology fee.

Is there a franchisee advisory council, association or committee?

Yes

Franchise agreement

We have established a franchise advisory council (FAC) to provide us with suggestions to improve the System, including matters such as marketing, operations and new product or service suggestions.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may, at 18 QB\74071786.4 any time, in our discretion, change, delete, or add to any of our specifications or standards.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates may receive rebates, payments or other material benefits from suppliers based on franchisee purchases and we have no obligation to pass them on to our franchisees or use them in any particular manner.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

11

Item 8

approximately 11% to 13% of your total cost to operate your Studio on an ongoing basis.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

Alternative Up to $1,000 plus our As incurred If you submit to us an Supplier/Vendor costs alternative supplier/vendor Approval Fee for approval, we may assess this fee plus any costs and expenses we incur in evaluating the supplier/vendor.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to purchase or lease a source-restricted item from a non-approved supplier, you must send us: (a) a written request for approval; (b) product samples for testing purposes; and (c) all additional information we request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee acknowledges and agrees that Franchisor has the absolute right and interest in and to all telephone numbers and directory listings associated with the Proprietary Marks, and Franchisee hereby authorizes Franchisor to direct the telephone company and all listing agencies to transfer Franchisee’s telephone…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 1

Your Studio will accept credit card payments and must comply with PCI standards.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisee agrees that Franchisor or any of its authorized agents or representatives may at any time during normal business hours enter the Studio to conduct an operational audit to determine compliance with this Agreement and with Franchisor's policies, procedures, programs, standards, specifications and techniques…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor shall have the right to add to and otherwise modify the Brand Standards Manual from time to time to reflect changes in the specifications, standards, operating procedures and rules prescribed by Franchisor for UNI K WAX® Studios.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

The Franchise Agreement grants you the right to operate one Studio from a site we approve.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

you may not, for any reason, create a social media account that features elements of the UNI K WAX® Studio for the purpose of advertising, regardless of whether the account is a business or personal account, or whether the account is designated as “public” or “private”.

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must spend at least $25,000 on your grand opening marketing activities during your grand opening period (beginning 90 days before opening and ending 90 days after opening), including digital media advertising before and after the Studio opening, a preopening promotion, a soft opening event (opening your Studio to…

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

After your grand opening period expires, you must spend a minimum amount equal to the greater of 2.5% of Gross Sales or $1,500 per month (i.e., the Local Advertising Commitment) on local advertising.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

You must fully participate and implement all required customer loyalty, rewards and other affinity programs designed to increase customer loyalty, generate new customers or improve overall demand for and utilization of the services offered by Studios.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If your Studio is located within a region subject to an advertising cooperative you must: (a) participate in the cooperative according to its rules and procedures and abide by its decisions; and (b) pay a cooperative advertising fee.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

Franchisee shall cause the Studio to conform to Franchisor’s specifications and quality standards as specified in the Brand Standards Manual, and shall purchase only from distributors and suppliers/vendors approved by Franchisor (“Approved Suppliers/Vendors”) (which may include Franchisor or its affiliates), all…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

All furniture, fixtures, operating equipment and décor must meet our standards and specifications and be purchased from suppliers we designate or approve (including our affiliate).

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

ensure compatibility with our designated point-of-sale system, you must exclusively use the company we designate to provide merchant processing services.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Franchisee understands and agrees that Franchisor shall require that all Continuing Royalty Fees, Brand Fund Fees, and all other fees and costs required to be paid to the Franchisor or any advertising cooperative that may be established must be paid by automatic bank draft, unless otherwise specified by Franchisor…

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

You must participate in any gift card program we establish and honor all gift cards, even if purchased from us or another Studio.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

At all times during normal business hours, either the Managing Operator or a Page 33 Franchise Disclosure Document (2026 Illinois) Designated Manager must be present at the Studio to provide onsite management and supervision.

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

Your employees must wear the uniforms we require.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must purchase and use all Technology Systems we designate from time to time.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have independent unlimited access to the data collected on your computer system and there are no contractual limits imposed on our access.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

After your Studio opens, we may charge a training fee of up to $350 per day for each person who attends:

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Attendance is mandatory for your Managing Operator and Designated Managers unless: (a) we designate attendance as optional; or (b) we waive your obligation to attend based on showing of good cause.

The filing answers no to 1 question
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
  3. 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.

The vendor opportunity at UKW Franchising

UKW Franchising operates 31 total locations—29 franchised and 2 company-owned—across four states: Florida (18), New York (12), New Jersey (3), and Texas (1). The brand shrank by 6.45% year-over-year in the most recent reporting period, but its centralized purchasing model means a single sale can cover the entire system. All 34 mapped operators are single-unit franchisees; there are no multi-unit operators on file. For a software vendor, the addressable market is small but concentrated, with decisions flowing through the franchisor’s headquarters in Florida.

Who controls software purchasing

The buying center sits at the top. The FDD lists Noemi Grupenmager as Chief Executive Officer and Ozzie Grupenmager as Chief Operations Officer. Kelly Rock Gomes serves as Vice President of Marketing, and Frank Ponce is Director of Field Operations. No dedicated technology or IT executive is named, so initial outreach should likely target the CEO, COO, or VP of Marketing. Because the franchise agreement mandates specific systems, any new software adoption will almost certainly require approval from this group.

Mandated and current tech stack

UKW’s FDD mandates three systems. E-Studio is required, as is a merchant credit card processing system designated by the franchisor. Zenoti, by Zenoti, Inc., is also mandated. These systems form the operational backbone for all franchisees. Vendors offering complementary or replacement tools—particularly in areas like scheduling, payments, or customer engagement—should understand how their product integrates with or displaces these incumbents.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract detailing a designated supplier program, so the procurement process is not publicly spelled out. However, the renewal terms in Item 17 offer a window into timing. Franchisees must give renewal notice 9 to 12 months before their agreement expires. Renewal terms run 5 years, and franchisees must upgrade their studios to then-current standards, including technology. This creates a natural inflection point where new software mandates or upgrades could be introduced system-wide. With a 10-year initial term and a recent unit decline, the franchisor may be open to tools that improve efficiency or unit economics.

How to read the UKW Franchising FDD

The 2022 Franchise Disclosure Document is the primary source for all the data above. It lists the executive team in Item 1, the mandated technology in Item 11, and the renewal conditions in Item 17. The FDD also confirms the royalty rate of 7.0%, the 10-year initial term, and the absence of any parent company. For software vendors, the FDD is the most reliable way to verify the decision-makers, the existing tech stack, and the contractual hooks that could open a conversation. If you need a ranked target list of franchise systems aligned with your software category, FranCloud can help.

Questions vendors ask

UKW Franchising, answered from the filing

The executive team controls purchasing. Key contacts include Noemi Grupenmager (CEO), Ozzie Grupenmager (COO), and Kelly Rock Gomes (VP of Marketing). No separate CIO or CTO is listed in the FDD.
The FDD mandates E-Studio, a required merchant credit card processing system, and Zenoti by Zenoti, Inc. These are required for all franchisees.
31 total units: 29 franchised and 2 company-owned, across Florida (18), New York (12), New Jersey (3), and Texas (1).
The FDD does not disclose a specific procurement model or designated supplier list in Item 8. The tech mandates suggest a centralized, franchisor-controlled approach.
Initial terms are 10 years; renewals are 5 years. With a -6.45% unit decline and renewal notice required 9–12 months before expiration, windows may align with renewal cycles or system upgrades.
The 2022 FDD was filed with state franchise regulators. You can view the embedded PDF below for full details on tech mandates, fees, and executive contacts.
Source

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UKW Franchising2022 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

34 operators run 34 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit34

Top states by locations

FL18
NY12
NJ3
TX1

Ownership

The portfolio behind UKW Franchising

single_brand_holdco of Uni K Wax.

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.