HQ-led decisions

The TEN Nail Bar Franchising

Personal services

Software purchasing at The TEN Nail Bar Franchising flows through its HQ members, Anika Odegbo and Kelli Coleman. The system currently operates a single company-owned unit, with no franchised locations disclosed in the 2025 FDD. The mandated tech stack includes MindBody by Mindbody, Inc. and QuickBooks by Intuit Inc., defining the baseline for any vendor pitch.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

MindBody platformMindbody, Inc.
Mandatory
BookingItem 11

We require you to buy (or lease) and use a point-of-sale system and computer system as follows: MindBody platform

QuickBooksIntuit Inc.
Mandatory
AccountingItem 11

our currently required POS/CRM system, credit card processing system, and accounting platform, such as QuickBooks

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
  3. Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.

Live signals

Total units
1
0 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$35K
per unit
Investment range
$251K–$431K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at The TEN Nail Bar

The TEN Nail Bar Franchising presents a micro-footprint opportunity for software vendors. The 2025 FDD discloses a single company-owned unit, with no franchised locations reported. This means the total addressable market for a vendor today is exactly one location, controlled entirely from the brand’s Michigan headquarters. For a SaaS vendor, the play is not volume but early alignment: if this concept begins to franchise, the tech stack decisions made now will scale with future units. The royalty rate is 6.0%, and the initial franchise term runs 10 years, with two optional 5-year renewal periods available. Average unit volume is not disclosed in the most recent FDD.

Who controls software purchasing

Software purchasing authority sits with the two named HQ members in the FDD: Anika Odegbo and Kelli Coleman. No additional executives, IT leadership, or procurement officers are listed. In a system this small, those two individuals function as the de facto buying center for any operational, financial, or marketing software. Vendors should direct all outreach to these members, framing value around the brand’s current single-unit reality and any franchising ambitions that may be underway but are not yet reflected in the unit count.

Mandated and current tech stack

The 2025 FDD mandates two specific platforms. MindBody, by Mindbody, Inc., serves as the operational backbone—likely covering booking, client management, and point-of-sale functions for a personal-services nail bar. QuickBooks, by Intuit Inc., is mandated for accounting. No other named systems appear in the FDD. For a software vendor, this means any pitch must either integrate with or replace MindBody and QuickBooks. The absence of additional mandated tools—such as payroll, HR, or marketing automation—may signal gaps that a vendor could fill, but the decision will rest entirely with the two HQ members.

Procurement, renewals, and timing

Item 8 of the FDD provides no procurement extract, leaving the brand’s supplier model undefined. There is no indication of designated suppliers, approved-supplier lists, or open procurement rules. This lack of structure can be an advantage for a vendor who reaches the decision-makers early, as there are no formal RFP gates to navigate. On the renewal side, Item 17 outlines that a franchisee may obtain up to two additional 5-year terms after the initial 10-year agreement, provided they meet compliance, renovation, and release conditions. With only one company-owned unit, however, franchisee-driven renewal cycles do not yet create predictable software evaluation windows. Any timing will be driven by HQ’s strategic calendar.

How to read the The TEN Nail Bar FDD

The 2025 Franchise Disclosure Document is the authoritative source for the facts above. It details the single-unit structure, the two named HQ members, the mandated MindBody and QuickBooks systems, and the renewal framework. For a software vendor, the FDD confirms that this is a tightly held, early-stage brand where every technology decision is centralized. The embedded PDF viewer below provides full access to the document. Use it to verify the unit count, executive names, and tech mandates before building your pitch.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize the right brands at the right time.

Questions vendors ask

The TEN Nail Bar Franchising, answered from the filing

HQ Members Anika Odegbo and Kelli Coleman are the named executives in the 2025 FDD. As the sole leadership on file, they control all software and vendor decisions for the single-unit system.
The 2025 FDD mandates MindBody by Mindbody, Inc. for operations and QuickBooks by Intuit Inc. for accounting. No other mandated systems are disclosed.
The 2025 FDD reports 1 total unit, which is company-owned. The number of franchised units is not disclosed, making this a very early-stage personal-services concept.
Item 8 procurement signals are absent from the 2025 FDD. There is no extract indicating designated suppliers, approved-supplier programs, or open procurement rules.
Renewal terms allow up to two additional 5-year periods after the initial 10-year term. With only one unit and no recent growth data, contract windows are unpredictable and likely tied to HQ-driven expansion.
The 2025 FDD is filed with state franchise regulators. You can view it directly in the embedded PDF viewer below on this page.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.

The TEN Nail Bar Franchising2025 FDDView only
Buy the PDF — $149

Loading filing…

View only A one-time purchase — the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment The TEN Nail Bar Franchising files a new annual FDD — usually the freshest signal of a vendor change.

Sell software to franchises? See the playbook.

Your matched accounts, fit-scored to what you sell, with the contacts and openers built from each filing.

Find my accounts