FacebookMeta
any derivative of the Marks as part of any URL or domain name, as well as their registration as part of any user name on any gaming website or social networking web site (such as FACEBOOK, INSTAGRAM,
From the filings
+36.364% units YoYHQ-led decisions
Sweet and Sassy Franchising
Personal servicesSoftware purchasing decisions at Sweet and Sassy Franchising are controlled at the headquarters level by President and CEO Dawn Dixie Clarke and COO Stephanie Simons. The franchise currently mandates Meevo by Millennium as its point-of-sale system. With 16 total units and 36% year-over-year unit growth, the addressable market for vendors is small but expanding.
For software vendors selling into US franchise brands.
Live signals
Total units
16
15 franchised
Unit growth YoY
+36.364%
vs prior filing
AUV
$552K
Item 19, 2023
Royalty
6%
of gross sales
Ad fund
10%
national + local
Initial fee
$50K
per unit
Investment range
$444K–$564K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
16%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
ative of the Marks as part of any URL or domain name, as well as their registration as part of any user name on any gaming website or social networking web site (such as FACEBOOK, INSTAGRAM, or TWITTE
MeevoMillennium Systems International
and maintain an electronic point of sale cash register system to record sales and transaction data (such as item ordered, price and date of sale). We have approved the POS Meevo by Millennium point of
TwitterX
arks as part of any URL or domain name, as well as their registration as part of any user name on any gaming website or social networking web site (such as FACEBOOK, INSTAGRAM, or TWITTER), whether or
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee will (a) adopt and follow Company’s fiscal year for accounting purposes, (b) adopt and follow the accounting principles, policies and practices Company prescribes, including use of Company’s standard chart of accounts, (c) acquire, install and use the Information Systems Company specifies from time to time…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have the right to independently access all information and financial data recorded by the system for daily polling, audit and sales verification.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 45 days after the end of each fiscal year of the Franchised Business, submit to Company a balance sheet, income statement and statement of cash flow for the year then ended.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Certain products required by franchisee for do it your own station such as glitter, sugar scrub, lotion, bath salt, lip gloss, face mask for in-store facials, and any other products we may designate from time to time, which are branded with SWEET & SASSY must be purchased from us or our affiliates.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Company reserves the right, at its option, to re-inspect the facilities and products of any such approved supplier and to revoke its approval of any supplier upon the suppliers’ failure to meet Company’s criteria.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
328891.14Item 8
our affiliate Packaging derived $328,891.14 in revenue from franchisee purchases or 31% of revenue.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We or an affiliate may derive revenue from franchisee purchases to the extent that franchisees purchase items from us or an affiliate.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
20Item 8
We estimate that required purchases are about 72% of the cost to establish a franchise and between 20% and 30% of total operating costs for goods and services thereafter.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to purchase from a different supplier, you must request our permission in writing, and we will respond to your written request within a reasonable time, normally 30 days.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the Franchise’s termination or expiration, Company may immediately file with Franchisee’s local telephone company all Assignments of Telephone Number(s) that Franchisee provided Company in accordance with Section 8.6, and may instruct the telephone company to transfer use and control of the Franchised Business…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must comply with any privacy policies, data protection polices, and breach response policies that Company periodically may establish.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
The Company’s representative may make visits to the Franchised Business to ensure compliance with all required standards, specifications and procedures.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
The Company may from time to time, make suggestions and give mandatory instructions with respect to operation of the Franchised Business, as the Company may consider necessary or appropriate to ensure compliance with the then-current quality standards of the System
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You will operate the Franchised Business at a specific retail location that we have approved.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
Within the 90-day period after opening, you must spend the minimum required amount for your type of Store to promote the grand opening of your Store, which includes at least one day-long Grand Opening event.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend on local advertising each month at least $2,500 plus an amount equal to 1% of your Gross Sales.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee shall participate in and offer to customers: (1) all customer loyalty and reward programs;
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
Franchisee agrees (1) to join, (at the later of execution of this Agreement or formation of an Area Cooperative for the DMA in which the Store is located) participate in, and actively support any Area Cooperative established in the Store’ DMA, and (2) to make contributions to each Area Cooperative on the payment…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase furniture, fixtures, equipment, computer hardware and software, inventory and supplies only from suppliers we designate or approve periodically.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase furniture, fixtures, equipment, computer hardware and software, inventory and supplies only from suppliers we designate or approve periodically.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
obtain and at all times utilize the services of a credit card processor approved by Company
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Royalty Fees, Brand Development Fees, Technology Fee, and other payments due under this Agreement will be payable each Accounting Period by automatic debit of Franchisee’s account.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee will ensure that all of its employees follow Company’s grooming and dress code and wear all shirts and other uniform items developed or approved by Company;
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
All sales must be processed through the approved POS systems and reported as gross sales and no other supplemental or secondary POS system may be used.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have the right to independently access all information and financial data recorded by the system for daily polling, audit and sales verification.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
In addition, we have the right to require that you (or such managing partner or shareholder) and any manager(s) or assistant manager(s) complete supplemental and refresher training programs we may offer during the term of the franchise, to be furnished at our National Headquarters in Colleyville, Texas or other venue…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Attendance at these conventions and seminars is mandatory.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Sweet and Sassy
Sweet and Sassy Franchising operates a small but growing chain of 16 personal-services locations, 15 of which are franchised. The brand posted a notable 36.4% year-over-year unit growth rate, signaling active expansion. For software vendors, the immediate addressable market is concentrated: 16 units with an Average Unit Volume of $551,563. The total system is not large, but the growth trajectory and the presence of a mandated technology stack create a clear entry point for complementary tools.
The franchise is independently owned with no parent company on file. Its operator footprint is minimal, with a single mapped operator running one location in Texas. No multi-unit operators are recorded, meaning every franchisee is effectively a single-unit owner. This structure typically centralizes technology decisions at the franchisor level, reducing the number of stakeholders a vendor must influence.
Who controls software purchasing
According to Item 1 of the 2024 FDD, the executive team consists of Dawn Dixie Clarke, President and Chief Executive Officer, and Stephanie Simons, Chief Operating Officer. In a system of this size, these two individuals are the de facto technology buying center. Any vendor pitching operational software, payment processing, or ancillary platforms should expect to engage directly with the C-suite. There is no CIO, CTO, or VP of Technology listed, which is consistent with a franchisor of 16 units.
Mandated and current tech stack
The 2024 FDD mandates one specific technology system: Meevo by Millennium as the point-of-sale platform. This is a significant signal for vendors. Meevo is a salon and spa management POS, aligning with Sweet and Sassy's personal-services positioning. Vendors selling integrations with Meevo—such as appointment booking, customer relationship management, or marketing automation—have a built-in technical compatibility argument. No other mandated or recommended systems are disclosed in the FDD, leaving the rest of the tech stack open to vendor influence.
Procurement, renewals, and timing
Item 8 of the FDD does not provide an extract regarding procurement restrictions, designated suppliers, or approved vendor lists. This absence suggests that, beyond the mandated POS, franchisees may have discretion over other software purchases—or that the franchisor has not formalized those policies in the disclosure document. Vendors should clarify this directly during the sales process.
The initial franchise agreement runs for 10 years. Renewal terms are for 5 years and come with specific conditions: written notice must be given 210 days before expiration, the franchisee must sign the then-current form of agreement (which may contain materially different terms), complete a remodel, and sign a general release. A successor fee is required for the second five-year renewal. These renewal windows represent periodic opportunities to displace or augment existing systems, though the small unit count means the volume of such events is low. New unit openings, given the 36% growth rate, are likely a more frequent sales trigger.
How to read the Sweet and Sassy FDD
The 2024 Franchise Disclosure Document is the foundational research tool for any vendor evaluating this brand. Key sections for software sales include Item 11, which details the mandated Meevo POS and any other technology obligations, and Item 19, which may contain financial performance data relevant to calculating a franchisee's ability to pay for software. Item 1 identifies the executives who control purchasing. The full document is available in the embedded viewer below. For a ranked target list of franchise brands based on tech-stack fit and growth signals, FranCloud can help.
Questions vendors ask
Sweet and Sassy Franchising, answered from the filing
The buying center is led by President and CEO Dawn Dixie Clarke and COO Stephanie Simons, as listed in the 2024 FDD. As a small, tightly-held franchisor, these executives likely control all major operational and technology vendor approvals.
The 2024 FDD mandates Meevo by Millennium as the point-of-sale system for all franchise locations. No other mandated or recommended technology systems are disclosed in the document.
The system has 16 total units: 15 franchised and 1 company-owned. The operator footprint is concentrated in Texas, with a single mapped operator running one location.
The procurement model is not explicitly detailed in the 2024 FDD. Item 8 does not provide an extract regarding designated or approved suppliers, so the extent of purchasing restrictions beyond the mandated POS is not publicly disclosed.
The initial franchise term is 10 years. Renewals are for 5 years and require written notice 210 days before expiration. With 36% recent unit growth, new location openings may create more immediate sales opportunities than renewals.
The 2024 Franchise Disclosure Document is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze Item 11 technology mandates and Item 19 financial performance representations directly.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Sweet and Sassy Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| TX | 1 |
|---|
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.