MindbodyMindbody, Inc.
Mandatoryyou must sublicense MindBody software and any other prescribed software from us
HQ-led decisions
Sweatheory
FitnessSoftware purchasing at Sweatheory is controlled at the headquarters level, where President Julian Ledesma and Director of Franchise Sales Olivia Doneff are the key executives on file. The brand mandates Mindbody by Mindbody, Inc. for its operational tech stack. With only 2 total units—1 franchised and 1 company-owned—the addressable market is extremely small, but the mandated system creates a single point of integration for vendors offering complementary or replacement tools.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
2
1 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2022
Royalty
10%
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$203K–$664K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Sweatheory
Sweatheory is a fitness concept with a total footprint of just 2 units—1 franchised and 1 company-owned—according to its 2022 FDD. The brand has operators in Georgia and Missouri, with no multi-unit owners on file. For a software vendor, the immediate total addressable market is 2 locations. This is not a volume play; it is a relationship sale. The small size means a single conversation with the right person at headquarters can cover the entire system.
Average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 10.0% of gross sales, and the initial franchise term is 10 years. Year-over-year unit growth is not available, suggesting the system has been static or the data was not reported.
Who controls software purchasing
Software purchasing authority sits at the top. The 2022 FDD Item 1 names Julian Ledesma as President and Olivia Doneff as Director of Franchise Sales. In a 2-unit system, the President is almost certainly the economic buyer for any technology decision that affects operations, billing, or member experience. There is no CIO, CTO, or dedicated IT role listed. Vendors should prepare to speak directly to the owner-operator mindset; the pitch must justify itself on unit-level economics and operational simplicity, not enterprise scale.
Mandated and current tech stack
Sweatheory mandates Mindbody by Mindbody, Inc. as its operational software. This is a concrete, named mandate. Mindbody serves as the system of record for scheduling, point-of-sale, and client management. Any vendor selling adjacent software—such as payroll, marketing automation, access control, or member analytics—must either integrate with Mindbody or make a compelling case for why the franchisor should allow a replacement at the unit level. The mandate is a gate: you cannot sell to the franchisee without the franchisor's blessing, and the franchisor has already standardized on Mindbody.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract in the available data, so the formal procurement model—whether designated supplier, approved supplier list, or open market—is not disclosed. Vendors should clarify this directly with leadership. On renewals, Item 17 provides a clear trigger: the franchisee must notify the franchisor of intent to renew between 6 and 12 months before the agreement expires. The renewal term is 10 years, and the franchisee must sign the then-current form of agreement, which may contain materially different terms, including updated technology requirements. This renewal window is the natural moment when a franchisor might revisit its tech stack mandates. With only 1 franchised unit, that window is tied to a single operator's contract cycle.
How to read the Sweatheory FDD
The full Sweatheory Franchise Disclosure Document is embedded below. This is the primary source document filed with state regulators in 2022. For software vendors, the most actionable sections are Item 1 (the executives listed above), Item 11 (the Mindbody mandate), and Item 17 (renewal conditions and timing). The document confirms a tiny, centrally controlled system where a single relationship can unlock the entire footprint. For a ranked target list of franchise systems that match your ideal customer profile, FranCloud can help you prioritize where to point your outbound motion.
Questions vendors ask
Sweatheory, answered from the filing
The 2022 FDD lists Julian Ledesma (President) and Olivia Doneff (Director of Franchise Sales) as the primary executives. In a system this small, the President is the likely final decision-maker for any software that touches operations.
Sweatheory mandates Mindbody by Mindbody, Inc. for its studios. This is the core operational platform, meaning any pitch must address integration with or displacement of Mindbody.
There are 2 total units: 1 franchised and 1 company-owned. Operators are mapped in Georgia (1) and Missouri (1). No multi-unit operators exist in the system.
The 2022 FDD does not disclose a specific procurement model in the available extracts. Vendors should inquire directly about designated or approved supplier requirements during the discovery process.
Franchise agreements have a 10-year initial term. Renewal requires 6–12 months' notice and signing the then-current agreement. With only 1 franchised unit, a natural contract window is tied to that single operator's expiration and renewal cycle.
The Sweatheory Franchise Disclosure Document was filed with state franchise regulators in 2022. You can read the full document in the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Sweatheory files a new annual FDD — usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
2 operators run 2 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| GA | 1 |
|---|---|
| MO | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.