HQ-led decisions

Superior Play Systems

Fitness

Software purchasing at Superior Play Systems is controlled at the corporate level, with CEO Nolan Kraus, President Jeff Lieberman, and VP Jason Smieja identified in the 2023 FDD. The franchise currently mandates Microsoft Dynamics GP and Sales Pad Software across its operations. The addressable market is small, consisting of 7 company-owned locations, all in Pennsylvania.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Microsoft Dynamics GP & Sales Pad Software
Mandatory
POSItem 11

You must purchase computer hardware and software that operates our required point-of-sale system (“POS System”). The POS System is a web-based POS that uses Microsoft Dynamics GP & Sales Pad Software.

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
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Live signals

Total units
7
0 franchised
Unit growth YoY
vs prior filing
AUV
$2.27M
Item 19, 2023
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$266K–$318K
all-in, Item 7
Procurement
Franchisor controlled
from the filing

The vendor opportunity at Superior Play Systems

Superior Play Systems presents a compact, high-value target for software vendors. The system consists of just 7 units, all company-owned and operated, with no franchised locations reported in the 2023 FDD. Despite the small footprint, the average unit volume (AUV) is a robust $2,267,581, indicating healthy per-location revenue that can support technology investment. The entire operation is concentrated in a single state, Pennsylvania, which simplifies deployment logistics for a new software partner. Year-over-year unit growth was not disclosed, suggesting a stable, mature operating environment rather than a rapidly expanding chain.

Who controls software purchasing

Purchasing authority is highly centralized. The 2023 FDD identifies the leadership team as Nolan Kraus (CEO), Jeff Lieberman (President), and Jason Smieja (Vice President). Evan Lederman is listed as the Director of Franchising, though with no franchised units currently operating, his role may be focused on future growth. For a software vendor, the initial outreach should target the CEO and President, as they are the likely budget holders for a 7-unit, company-owned enterprise. There are no multi-unit franchisees to influence, as the operator footprint shows only a single mapped operator across the located units.

Mandated and current tech stack

The 2023 FDD mandates a specific operational backbone: Microsoft Dynamics GP and Sales Pad Software. Microsoft Dynamics GP serves as the core financial and ERP system, while Sales Pad likely handles point-of-sale or order management functions. This is a concrete, named stack that any prospective vendor must integrate with or displace. A vendor pitching a complementary solution—such as inventory optimization, advanced CRM, or e-commerce—must demonstrate seamless compatibility with Dynamics GP. A vendor offering a competing ERP faces the high hurdle of replacing a deeply embedded Microsoft product at a stable, small-chain operator.

Procurement, renewals, and timing

Procurement rules are not detailed in the available FDD extract. Item 8, which typically outlines designated suppliers, purchasing cooperatives, or rebate structures, provided no signal. This absence of a mandated procurement framework could mean the franchisor has not formalized supplier requirements, leaving the door open for direct vendor engagement. The franchise agreement offers a single 10-year renewal term, contingent on good standing, a $10,000 renewal fee, and execution of a general release. The franchisor also reserves the right to require a new agreement with materially different terms. This long-term, infrequent renewal cycle means software contract events are not calendar-driven; a vendor's best entry point is identifying an operational pain point that justifies a mid-term technology addition.

How to read the Superior Play Systems FDD

The Franchise Disclosure Document is the foundational research tool for any vendor targeting a franchise system. It provides the legal and operational blueprint, from executive leadership in Item 1 to technology mandates in Item 11 and renewal conditions in Item 17. For Superior Play Systems, the 2023 FDD confirms a small, company-owned model with a high AUV and a specific Microsoft-centric tech stack. The full document is embedded below for your detailed review. When you are ready to build a ranked list of franchise targets based on tech stack, growth signals, and procurement triggers, FranCloud can help.

Questions vendors ask

Superior Play Systems, answered from the filing

The 2023 FDD lists Nolan Kraus (CEO), Jeff Lieberman (President), and Jason Smieja (Vice President) as the key executives. Given the small, company-owned footprint, purchasing decisions are centralized with this leadership group.
The franchise mandates Microsoft Dynamics GP and Sales Pad Software, as disclosed in the 2023 FDD. No other mandated systems were identified.
There are 7 total units, all of which are company-owned. The FDD does not list any franchised locations. All units are located in Pennsylvania.
The specific procurement model is not disclosed in the most recent FDD. The document does not contain an extract from Item 8 detailing designated or approved supplier requirements.
With a 10-year initial term and a single 10-year renewal option, contract windows are infrequent. Renewal requires 6 months' notice and a $10,000 fee, but the small unit count suggests ad-hoc, HQ-driven purchasing cycles.
The FDD was filed with state franchise regulators in 2023. You can review the full document using the embedded PDF viewer below.
Source

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

PA1

Related Fitness brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.