QuickBooksIntuit
Mandatory, and the Microsoft Windows Vista, Windows 7, or newer operating system. Due to incompatibility with Stork Vision’s systems, MAC computers are not acceptable. Franchisee shall use QuickBooks Pro accou
From the filings
HQ-led decisions
Stork Vision
Health servicesSoftware purchasing control at Stork Vision sits with HQ, where Renee Caldwell serves as President, Secretary, and Treasurer. The franchise currently mandates QuickBooks Payroll, QuickBooks Pro, and Vagaro across its system. With only 16 total units and a -12.5% year-over-year unit decline, the addressable market is small and contracting, making this a highly targeted, low-volume sales opportunity.
For software vendors selling into US franchise brands.
Live signals
Total units
16
14 franchised
Unit growth YoY
-12.5%
vs prior filing
AUV
—
Item 19, 2023
Royalty
5%
of gross sales
Ad fund
3%
national + local
Initial fee
$35K
per unit
Investment range
$50K–$110K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
3 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooks PayrollIntuit
Mandatoryshall use QuickBooks Pro accounting software (version must be less than two years old) to record and maintain all accounting records. Franchise shall use an appropriate version of QuickBooks Payroll t
FacebookMeta
ing materials and collecting and accounting for contributions to the Fund. The media in which advertisements may be disseminated include print ads, electronic ads, direct mailers, Facebook, You Tube,
PinterestPinterest
2005. Stork Vision® FDD 19 20240515 Ms. Rust brings over 20 years of marketing experience to the team. She has provided training to store owners on Facebook, YouTube, Google, and Pinterest to achieve
TwitterX
llecting and accounting for contributions to the Fund. The media in which advertisements may be disseminated include print ads, electronic ads, direct mailers, Facebook, You Tube, Twitter, radio, vide
VagaroVagaro
dors Preopening Advertising; Ordering Market Collateral; Website 15 By telephone Set-Up; Facebook Set-Up and Training; Google, Places and or via Skype Reviews Set-Up and Training; Vagaro Set-Up and Tr
YouTubeGoogle
ision companies since 2005. Stork Vision® FDD 19 20240515 Ms. Rust brings over 20 years of marketing experience to the team. She has provided training to store owners on Facebook, YouTube, Google, and
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
Franchisee shall use QuickBooks Pro accounting software (version must be less than two years old) to record and maintain all accounting records.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisor will have the right at any time to access Franchisee’s information, upload and download data, troubleshoot and perform diagnostic checks, and retrieve whatever data and information Franchisor wants from Franchisee’s computer system and communication system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
At Franchisor’s request, Franchisee shall, at its expense, submit to Franchisor a financial statement, which may be unaudited, for the time period specified by Franchisor, including both an income statement and balance sheet.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor may revise the contents of the Operations Manual and the contents of any other manuals and materials created or approved for use in the operation of the Business, and Franchisee expressly agrees that each new or changed standard shall be deemed effective upon receipt by Franchisee or as specified in such…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In 2023, we received revenues of $0 from our franchisees as a result of direct purchases by our franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
If you purchase ultrasound equipment from our approved supplier, we may receive cooperative advertising funds from the supplier.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
It is estimated that required purchases and leases are between 30% and 40% of the cost to establish a franchise and 75% of the total operating costs for goods and services after establishing a franchise.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase any construction and decorating materials, fixtures, equipment, furniture, lighting fixtures, signs or supplies or other goods or services which are not approved by us or are from an unapproved supplier, you must first submit a written request to us for approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee acknowledges that as between Franchisor and Franchisee, Franchisor has the sole rights to and interest in all telephone number and directory listings associated with any Names or Marks of the Business.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee shall cooperate and assist Franchisor with any customer or marketing research program which Franchisor may institute from time to time.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor shall seek to maintain the high standards of quality, appearance, and service of the System, and to that end shall conduct, as it deems advisable, inspections of the Business franchised hereunder, and evaluations of the products sold and services rendered therein.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may revise the contents of the Operations Manual and the contents of any other manuals and materials created or approved for use in the operation of the Business, and Franchisee expressly agrees that each new or changed standard shall be deemed effective upon receipt by Franchisee or as specified in such…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
The site of your Stork Vision® Center within the exclusive Territory must be accepted by us, and relocation within the Territory of your Stork Vision® Center also requires our permission and acceptance of the new site.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
You are required to expend, in the two months prior to opening your Business, a minimum of $1,000 for Pre-Opening advertising.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
During the term of this Agreement, Franchisee shall spend a minimum of four percent (4%) of the Gross Sales of the STORK VISION® FRANCHISE AGREEMENT - 9 20240515 Business on local advertising and promotion;
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee shall purchase all equipment, resale inventory, and other supplies, products, and materials used in the operation of a Stork Vision® Center as Franchisor may specify, solely from suppliers who demonstrate to Franchisor's continuing satisfaction an ability to meet Franchisor's standards and specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must also purchase all computers, equipment, and related furniture, fixture and equipment in accordance with our approved standards.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee agrees to employ a competent, conscientious fully trained, full-time Manager who will work for the Business at least forty (40) hours per week.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Franchisor will have the right at any time to access Franchisee’s information, upload and download data, troubleshoot and perform diagnostic checks, and retrieve whatever data and information Franchisor wants from Franchisee’s computer system and communication system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor may charge a reasonable fee for such seminar or program if it is deemed appropriate.
The filing answers no to 6 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must employees wear uniforms specified by the franchisor?
- Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
The vendor opportunity at Stork Vision
Stork Vision operates in the health services segment with a total of 16 units, 14 of which are franchised and 2 company-owned. The system is small and, based on a -12.5% year-over-year unit decline, is contracting rather than expanding. For a software vendor, the immediate addressable market is limited to those 14 franchised locations plus the 2 corporate units. Average unit volume (AUV) is not disclosed in the most recent FDD, making it difficult to model per-location revenue potential. The royalty rate is 5.0%, and the initial franchise term runs for 7 years. This is a niche target: the opportunity lies in displacing or integrating with an existing mandated stack, not in riding a wave of new unit growth.
Who controls software purchasing
Renee Caldwell is the sole executive named in the 2024 FDD, holding the titles of President, Secretary, and Treasurer. In a system of this size, that consolidation of roles strongly suggests that all significant purchasing decisions—including software—flow through her. There is no CIO, CTO, or VP of Operations on file, and no operator footprint is mapped in our corpus. Vendors should prepare to engage directly with Ms. Caldwell and frame their pitch around the operational and financial impact on a small, owner-led franchisor. The absence of a parent company further reinforces that Stork Vision is independently owned and decisions are made at the HQ level.
Mandated and current tech stack
The FDD is explicit about the technology franchisees must use. QuickBooks Payroll by Intuit Inc. is mandated, as is QuickBooks Pro by Intuit Inc. Vagaro is also mandated, likely serving as the point-of-sale or client management system given the health services context. QuickBooks by Intuit Inc. is listed as a recommended system, rounding out an Intuit-heavy back-office environment. For a vendor selling complementary or replacement software, the integration surface is clear: any new tool must coexist with or improve upon QuickBooks and Vagaro. The mandate structure means franchisees have little to no autonomy in tech selection, so a top-down sale to HQ is the only viable path.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract regarding procurement, so the specific supplier designation model—whether designated, approved, or open—is not publicly documented. In practice, the existence of mandated systems implies a closed, HQ-driven procurement process. Renewal conditions, outlined in Item 17, require written notice, full compliance with the current agreement, a potential remodel, signing the then-current form of franchise agreement, securing an approved location, and signing a general release. The renewal term is 7 years, and the FDD warns that the new agreement may have materially different terms. With a shrinking unit count, renewal-triggered software evaluations will be infrequent. The most realistic window for a vendor is if Stork Vision undertakes a strategic technology refresh or if a new franchisee is sold a unit, though no growth is currently indicated.
How to read the Stork Vision FDD
The 2024 Stork Vision Franchise Disclosure Document is the primary source for all data cited here. It details the franchisor’s obligations, the mandated technology stack, the executive team, and the contractual terms that govern franchisee operations. For a software vendor, the critical sections are Item 11 (Franchisor’s Assistance, Advertising, Computer Systems, and Training), which lists the mandated systems, and Item 1 (The Franchisor and Any Parents, Predecessors, and Affiliates), which names the decision-makers. The full document is embedded below for your own review. When you are ready to prioritize targets with a data-driven approach, FranCloud can help you build a ranked list of franchise systems that match your ideal customer profile.
Questions vendors ask
Stork Vision, answered from the filing
Renee Caldwell, the President, Secretary, and Treasurer, is the sole named executive in the FDD and the likely decision-maker for software procurement at the franchisor level.
The FDD mandates QuickBooks Payroll, QuickBooks Pro, and Vagaro. QuickBooks is also listed as a recommended system, indicating a deep Intuit-centric back-office stack.
There are 16 total units: 14 franchised and 2 company-owned. The system contracted by -12.5% year-over-year, signaling a shrinking footprint.
The FDD does not disclose a specific procurement model in Item 8. Vendors should assume a closed, HQ-controlled process until they can confirm otherwise directly.
With a 7-year initial term and a -12.5% unit decline, renewal-driven windows are rare. New openings would likely only come from a strategic shift or a new franchise sale, which recent data does not support.
The 2024 FDD is filed with state franchise regulators. You can read the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Stork Vision files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
16 operators run 18 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit14
2–9 units2
Top states by locations
| TX | 11 |
|---|---|
| WI | 2 |
| IL | 1 |
| GA | 1 |
| UT | 1 |
Ownership
The portfolio behind Stork Vision
unknown of stork vision international.
Related Health services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.