The vendor opportunity at Squeeze
Squeeze operates 8 total units—7 franchised and 1 company-owned—with franchised outlets growing 250% year over year. The Item 19 figure is $1,176,387 for the cohort of Squeeze Shops in operation for at least 12 months at the time of the filing. Royalty is 6% of sales, and initial franchise terms run 10 years.
For software vendors, the opportunity is concentrated: a small but expanding franchise system where the franchisor mandates technology standards from HQ. Every new franchisee must install the specified Shop Systems, making the franchisor the single point of influence for software adoption.
Who controls software purchasing
Item 2 of the FDD names Brittany Driscoll (Chief Executive Officer & Co-Founder), Brian Boucher (Chief Operating Officer), David Werner (Chief Product Officer), Jennifer Brock (Vice-President of Franchise Development), and Kathrina Reyes (Director-Real Estate and Development). The Chief Product Officer role is the most direct signal for technology buying; the COO and CEO are likely involved in major vendor decisions.
Squeeze is part of Squeeze Holdings, and the franchisor maintains tight control over technology through Item 11 requirements. Franchisees must purchase, install, and use the required hardware, software, networks, routers, accessories, and components—collectively called 'Shop Systems.' The franchisor provides detailed specifications and policies, and franchisees must obtain systems, licenses, maintenance, and support from suppliers the franchisor specifies, which may be limited to the franchisor or its affiliates.
Tech named in the FDD, and what is actually required
Item 11 of the FDD sets the technology requirements. The filing's own words: 'You must purchase, install, and use our required hardware, software, networks, routers, accessories, and components (“Shop Systems”).' The franchisor will provide detailed specifications and policies for the required Shop Systems. Franchisees must obtain the Shop Systems, software licenses, maintenance and support services, and other related services from suppliers the franchisor specifies—which may be limited to the franchisor or its affiliates. Within 60 days after notice, franchisees must obtain upgraded hardware or software designated by the franchisor and ensure the Shop Systems function properly.
No specific POS or operational software vendors are named in the FDD. The filing's technology mandate is structural: the franchisor controls the stack through specifications and designated suppliers, but the actual systems are not identified by name in the document.
Procurement, renewals, and timing
Item 8 of the FDD sets the supplier rules. Franchisees must purchase Proprietary Products only from the franchisor or Designated Suppliers, and all other Goods and Materials from Approved Suppliers that meet the franchisor's standards. The franchisor maintains lists of Designated Suppliers and Approved Suppliers and may modify them at any time. Franchisees may propose a supplier for approval by submitting a written request.
The franchisor and its affiliates are not currently Approved Suppliers or Designated Suppliers for any Goods or Materials, but the franchisor reserves the right to appoint itself or an affiliate. Two indirect owners of the franchisor have interests in Designated Suppliers: Cameron Webb owns Cam Webb Agency (creative services), and Josh Heitler owns Heitler Architects (architectural services). The franchisor may receive rebates or payments from suppliers and may use those amounts without restriction.
Renewal terms under Item 17 run 5 years. To renew, a franchisee must give written notice 9–12 months before the end of the current term, pay a $10,000 Successor Franchise Fee, sign the then-current franchise agreement, and—critically for software vendors—renovate and update the Squeeze Shop to reflect the then-current image and System Standards, including adding any new products or services then offered in the system. That creates a recurring window for technology upgrades tied to renewal cycles.
How to read the Squeeze FDD
The embedded PDF below is the brand's 2024 Franchise Disclosure Document. For software vendors, the key sections are Item 11 (technology requirements), Item 8 (supplier restrictions), Item 17 (renewal and transfer), and Item 19 (financial performance). Item 2 lists the officers who control purchasing. Read the filing's own sentences carefully—the modal verbs matter: 'may' is not 'must,' and the franchisor's reserved rights are not the same as current practices.
If you sell software to franchise systems, FranCloud can help you build a ranked target list based on FDD data like this.