+7.273% units YoYHQ-led decisions

Spavia

Personal services

Software purchasing at Spavia appears centralized at the franchisor level, given mandated technology systems. The brand currently mandates QuickBooks for accounting and a proprietary System Intranet for operations across its 59 franchised locations. This creates a single-point-of-contact sales environment for vendors, with an addressable market of 59 units and growing at 7.3% year-over-year.

Live signals

Total units
59
59 franchised
Unit growth YoY
+7.273%
vs prior filing
AUV
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$496K–$796K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2025)

Ongoing fees: 7% of gross sales (FY2025)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Recommended systems named in Item 11 of the filing, no system-wide mandate locks the door.

Facebook
MarketingItem 11

or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram,

Instagram
MarketingItem 11

resence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn,

LinkedIn
MarketingItem 11

the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn, Instagram,

Pinterest
MarketingItem 11

rwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn, Instagram, Pinterest, Twitter,

QuickBooks
AccountingItem 11

ith the Franchised Business, including without limitation (i) a laptop or other computer that meets our System specifications and is capable of running accounting software such as QuickBooks and/or Po

TikTok
MarketingItem 11

et or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn, Instagram, Pinterest, Twitter, YouTube, TikTok or any other

Twitter
MarketingItem 11

tise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn, Instagram, Pinterest, Twitter, YouTube, Ti

YouTube
MarketingItem 11

he Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn, Instagram, Pinterest, Twitter, YouTube, TikTok or a

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
  3. 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.

The vendor opportunity at Spavia

Spavia operates 59 franchised day spa locations, with a year-over-year unit growth rate of 7.273%. The system is entirely franchised, with no company-owned units reported. The operator footprint consists of 59 mapped operators, including 4 multi-unit operators. The unit-band split shows 55 single-unit operators and 4 operators with 2 to 9 units. No operators control 10 or more locations. The top states by unit count are Colorado with 11, New Jersey and Texas with 6 each, Florida with 5, and Ohio with 4. For a software vendor, the immediate addressable market is 59 units, with growth concentrated in these key states. The brand is independently owned, with no parent company on file.

Who controls software purchasing

The 2025 FDD does not list specific HQ executives in the available data. However, the presence of mandated technology systems—QuickBooks and a System Intranet—strongly suggests that software purchasing decisions are made at the franchisor level in Colorado. In franchise systems with mandated tech, the franchisor typically evaluates, selects, and deploys software on behalf of the entire network. Vendors should prepare to engage a centralized decision-maker, likely in operations or finance, rather than selling to individual franchisees. The exact buying center is not disclosed in the most recent FDD.

Mandated and current tech stack

Spavia mandates two technology systems across its franchise network. QuickBooks is the required accounting software, indicating a standardized financial management process at every location. The brand also mandates a proprietary System Intranet, which likely serves as the central hub for operational workflows, communication, and compliance. No other mandated systems, such as a point-of-sale or booking platform, are named in the available data. The absence of a mandated POS vendor could represent an opening for vendors offering scheduling, CRM, or payment processing solutions, provided they can integrate with the existing intranet and accounting requirements.

Procurement, renewals, and timing

The procurement model for Spavia is not detailed in the available FDD extract. It is unknown whether the franchisor designates specific suppliers, maintains an approved vendor list, or allows franchisees to purchase technology independently. The initial franchise term length and renewal conditions are also not disclosed, making it difficult to identify natural contract windows based on term expirations. Vendors should monitor the 7.3% unit growth rate as a signal of new location openings, which often trigger fresh technology evaluations and deployments.

How to read the Spavia FDD

The Spavia 2025 Franchise Disclosure Document provides the legal and operational framework for the franchise system. Item 11 details the franchisor's obligations, including mandated technology systems. Item 8 would typically outline procurement restrictions, though that extract is not available here. Item 17 would cover renewal and termination terms, which are also not present in this data set. The full FDD is embedded below for direct review. For vendors, the key sections to scrutinize are any technology mandates and supplier approval processes, as these define the path to market.

For a ranked target list of franchise systems aligned with your software category, contact FranCloud.

Questions vendors ask

Spavia, answered from the filing

Specific buyer titles are not listed in the 2025 FDD. Given mandated systems, decisions are likely made by a centralized operations or finance lead at the Colorado headquarters.
The 2025 FDD mandates QuickBooks for accounting and a proprietary System Intranet for operations. No mandated POS vendor is named in the available data.
Spavia has 59 total units, all of which are franchised. The top states are Colorado (11), New Jersey (6), Texas (6), Florida (5), and Ohio (4).
The procurement model is not detailed in the available FDD extract. It is unclear if Spavia uses designated suppliers, an approved supplier list, or an open procurement model.
The initial franchise term length and renewal conditions are not disclosed in the available data, making it difficult to predict contract windows based on term cycles.
The Spavia 2025 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal document and technology disclosures.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

Spavia2025 FDDView only
Buy the PDF ($149)

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment Spavia files a new annual FDD, usually the freshest signal of a vendor change.

Sell software to franchises? See the playbook.

Your matched accounts, fit-scored to what you sell, with the contacts and openers built from each filing. Query signals like these via the AI & MCP tools or the live analyst.

Find my accounts

Operator footprint

Who runs the locations

60 operators run 64 mapped locations. 4 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit56
2–9 units4

Top states by locations

CO12
NJ6
TX6
FL5
OH4

Related Personal services brands

Primary franchise filings · updated July 2026. Every figure is source-traceable and QA-checked.