Loud RumorLoud Rumor
Mandatorys Arranged Designated & Approved Suppliers Signage - Exterior (13) $1,000 to $5,500 As Arranged As Arranged Approved Suppliers Pre-Sale & Grand $16,000-$21,000 As Arranged Monthly Loud Rumor Opening M
From the filings
HQ-led decisions
Soldierfit
FitnessSoftware purchasing at Soldierfit is controlled at the headquarters level, with mandates covering CRM, marketing, and operational systems. The franchise currently operates 12 total units (7 franchised, 5 company-owned) and requires franchisees to use specific platforms from Mindbody, Inc., Intuit Inc., Inter-Images Partners, L.P., and Loud Rumor. This creates a concentrated addressable market for vendors who can align with Soldierfit's existing tech stack and decision-making structure.
For software vendors selling into US franchise brands.
Live signals
Total units
12
7 franchised
Unit growth YoY
-12.5%
vs prior filing
AUV
$347K
Item 19, 2022
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$137K–$280K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
MindbodyMindbody
Mandatoryare Fee to the designated supplier, Inter- Images Partners, L.P. You will pay to an approved supplier a $30 monthly per user fee for the Quickbooks software and $439 each month to Mindbody software fo
QuickBooksIntuit
Mandatoryr inventory control and shrinkage, payroll and accounting information, track memberships, and credit card processing. We utilize designated software vendors including Mindbody and QuickBooks that you
FacebookMeta
s after opening. These designated suppliers will assist you in conducting the grand opening marketing campaign. The Grand Opening marketing includes the following for your Center: Facebook and Instagr
InstagramMeta
ng. These designated suppliers will assist you in conducting the grand opening marketing campaign. The Grand Opening marketing includes the following for your Center: Facebook and Instagram Advertisin
LinkedInLinkedIn
singly similar to the Marks. You are not permitted to promote your Center or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, LinkedIn or Twitter,
TwitterX
ar to the Marks. You are not permitted to promote your Center or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, LinkedIn or Twitter, without our
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The computer system must allow us to have immediate and independent access to the information contained in your computer as described above, and there is no contractual limitation on our access to or use of the information we obtain.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Notwithstanding the foregoing, you shall provide us with such Gross Sales information not later than the fifth (5th) day of each month by modem or, if not reasonably available, by facsimile transmission or such other method of delivery as we may reasonably direct.
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 11
We currently have a Franchise Advisory Council.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to change the designated computer system in Soldierfit FDD 2023 A 34 the future.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ended December 31, 2022, neither we or our affiliates received any revenue for required any required purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We have the right to collect and retain any and all allowances, rebates, credits, incentives, or benefits (collectively, “Allowances”) offered by manufacturers, suppliers, and distributors to you, to us, or to our affiliates, based upon your purchases of products and services from manufacturers, suppliers, and…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must reimburse all costs we incur related to your request for product or supplier approval, but not more than $500.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to purchase, lease or use any products or other items, or you wish to purchase from an unapproved supplier, you must submit a written request for approval, or must request the supplier to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
and assign, at our option, your telephone numbers, directory and internet listings, and social media accounts.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We will have independent access to your computer system at all times during the term of your Franchise Agreement and you must make sure that we have the access we require at your expense.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 8
We may revise the contents of the Manual, and you must comply with each new or changed standard and specification.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must submit information and materials for the proposed site to us for approval no later than ninety days after you have signed the Franchise Agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website…
Is a minimum grand opening advertising spend required?
YesItem 11
You must market your Pre-Sale Grand Opening 90 days prior to opening with our designated supplier Loud Rumor and spend a minimum $10,000 with them & an additional $6,000 in marketing for the 1st 90 days after opening.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
During the 1st year of operation, during the 4th through 12th month of operations, you must spend no less than $18,000 on local advertising in the Designated Territory.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Cooperative has been established for a geographic area where your Franchised Business is located when the Franchise Agreement is signed, or if any Cooperative is established during the term of the Franchise Agreement, you must become a member of the Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You agree that the Soldierfit Center will: (a) purchase the Products only from designated suppliers and sell such Products;
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
The Royalty Fee and Brand Development Fee will be withdrawn from your designated bank account by electronic funds transfer (“EFT”) on the 5thth and 20th day of each month based on Gross Sales for the preceding bi-monthly period.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You shall sell or otherwise issue gift cards or certificates (together “Gift Cards”) that have been prepared utilizing the standard form of Gift Card provided or designated by us, and only in the manner specified by us in the Confidential Operations Manual or otherwise in writing.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
At all times the Center must be under the management of a General Manager.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You shall record all sales on computer-based point of sale systems approved by us or on such other types of systems as may be designated by us in the Manual or otherwise in writing (“Point of Sale Systems”), which shall be deemed part of your Computer System.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to your computer system at all times during the term of your Franchise Agreement and you must make sure that we have the access we require at your expense.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must pay an ongoing fee of $199 plus additional marketing communication fees, for the CRM Software Fee to the designated supplier, Inter- Images Partners, L.P.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may also choose to hold refresher training courses, and we may
The filing answers no to 3 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Must equipment be purchased from designated or approved suppliers?Franchise agreement
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at Soldierfit
Soldierfit is a fitness franchise headquartered in Maryland with 12 total units — 7 franchised and 5 company-owned — across five states: Maryland (3), Wisconsin (1), Pennsylvania (1), Ohio (1), and Virginia (1). The brand reported an average unit volume (AUV) of $347,149 in its 2023 Franchise Disclosure Document. Year-over-year unit growth declined by 12.5%, indicating a contracting footprint that may limit net-new location sales but still represents a base of existing operators who must comply with mandated technology.
For software vendors, the addressable market is small but tightly controlled. With only 12 units and no multi-unit operators on file, the sales cycle is likely centralized. The franchise is independently owned with no parent company, meaning decisions rest with the founders and their leadership team.
Who controls software purchasing
The FDD lists Robert Daniel Farrar III and David Posin as Founders/Partners. They are the ultimate decision-makers for any enterprise-level software adoption. Supporting executives include Virginia Dickensheets (Administrative Assistant), Lauren Parrinello (Director of Training), and Andrew Gibbs (Area Director). Parrinello and Gibbs are the most likely operational influencers for training, scheduling, or location-management platforms. Vendors should direct initial outreach to the founder level, given the small size of the organization.
Mandated and current tech stack
Soldierfit mandates four specific technology and service relationships. Mindbody by Mindbody, Inc. is the required operational platform, covering scheduling, client management, and likely point-of-sale functions. QuickBooks by Intuit Inc. is mandated for accounting. The franchise also requires CRM software — though no specific vendor is named for CRM beyond the mandate itself — and mandates marketing services from Inter-Images Partners, L.P. and Loud Rumor. Any vendor pitching a replacement or complementary tool must address how it integrates with or improves upon this existing stack, particularly Mindbody and QuickBooks.
Procurement, renewals, and timing
Item 8 of the 2023 FDD does not include a procurement signal, meaning there is no disclosed designated-supplier or approved-supplier framework. This could indicate an open procurement model or simply a lack of disclosure. Franchise agreements carry a 10-year initial term. Renewal conditions require notice, compliance with the agreement, signing a new agreement and release, a possible remodel, and payment of a successor term fee. The FDD notes that renewal contracts may contain materially different terms, though territory boundaries and fees will not exceed those imposed on similarly situated renewing franchisees. With negative unit growth, vendors should focus on replacement opportunities within the existing base rather than new-unit rollouts.
How to read the Soldierfit FDD
The 2023 Soldierfit FDD is embedded below. It contains the full legal and operational disclosures required by the FTC Franchise Rule, including Item 11 (franchisor's assistance, advertising, computer systems, and training) where the mandated tech stack is detailed. Item 1 lists the executives named above. Item 17 covers renewal terms. Reviewing these sections will give software vendors a clear picture of the contractual hooks that govern technology adoption and the people who enforce them. For a ranked target list of franchise systems aligned with your software category, FranCloud can help.
Questions vendors ask
Soldierfit, answered from the filing
Founders/Partners Robert Daniel Farrar III and David Posin are the top executives. Director of Training Lauren Parrinello and Area Director Andrew Gibbs may influence operational tech decisions.
Mindbody by Mindbody, Inc. is mandated for operations. QuickBooks by Intuit Inc. is mandated for accounting. CRM software and marketing services from Inter-Images Partners, L.P. and Loud Rumor are also required.
12 total units: 7 franchised and 5 company-owned, located in Maryland (3), Wisconsin (1), Pennsylvania (1), Ohio (1), and Virginia (1).
The FDD does not disclose a designated or approved supplier structure in Item 8. Procurement signals are absent, suggesting an open or unspecified model.
Franchise agreements run 10 years. Renewal requires compliance, notice, possible remodel, and a successor fee. With -12.5% unit growth, near-term expansion-driven openings appear limited.
The 2023 FDD is filed with state franchise regulators. You can view it directly in the embedded PDF viewer below.
Source
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Soldierfit files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit7
Top states by locations
| MD | 3 |
|---|---|
| WI | 1 |
| PA | 1 |
| OH | 1 |
| VA | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.