+200% units YoYHQ-led decisions

Scoop Hero

Personal services

Software purchasing at Scoop Hero is controlled at the HQ level, with President David Merrell and Director of Franchise Sales Jordan Abner listed as key executives in the 2024 FDD. The system mandates Scoop Hero Business as its operational platform across a small but fast-growing footprint of 7 total units (3 franchised, 4 company-owned). Vendors evaluating this brand should note the 200% year-over-year unit growth and a 10-year initial term with a 10% royalty, signaling a franchisor actively scaling.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Scoop Hero Business
Mandatory
Proprietary systemItem 11

you will have selected and we will have approved of the Operating Territory within which you will operate the Franchised Business

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
  3. Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.

Live signals

Total units
7
3 franchised
Unit growth YoY
+200%
vs prior filing
AUV
Item 19, 2024
Royalty
10%
of gross sales
Ad fund
2%
national + local
Initial fee
$30K
per unit
Investment range
$44K–$71K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Scoop Hero

Scoop Hero is a personal-services franchise based in Arizona with a small but rapidly expanding footprint. The 2024 Franchise Disclosure Document reports 7 total units—4 company-owned and 3 franchised—representing 200% year-over-year unit growth. For software vendors, the addressable market is currently limited to these 7 locations, but the growth trajectory and a 10-year initial term suggest a franchisor building infrastructure for scale. The royalty rate is 10.0%, and average unit volume is not disclosed in the most recent FDD.

Who controls software purchasing

The 2024 FDD identifies two executives in Item 1: David Merrell, President, and Jordan Abner, Director of Franchise Sales. With no parent company on file and an independently owned structure, purchasing authority is concentrated at this HQ level. Vendors should direct software-related outreach to these decision-makers, as the franchisor mandates specific technology and shows no indication of multi-unit operator autonomy in procurement.

Mandated and current tech stack

Scoop Hero mandates Scoop Hero Business as its operational platform. No other POS, CRM, payroll, or back-office systems are named in the FDD. This single-vendor mandate means the existing tech stack is narrow, and any software vendor seeking to displace or integrate with Scoop Hero Business must engage HQ directly. The absence of additional named systems may signal an opportunity for complementary tools, but vendors should verify current integrations through direct discovery.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. Renewal terms under Item 17 require franchisees to provide 180 days' prior written notice, sign the then-current Franchise Agreement for a new 10-year term, execute a general release, pay a renewal fee, and have owners personally guarantee the renewal agreement. With the system's recent 200% unit growth, both new-unit openings and upcoming renewals may create natural windows for software evaluation. Vendors should monitor franchise sales activity and renewal cycles closely.

How to read the Scoop Hero FDD

The full Scoop Hero 2024 FDD is embedded below for your review. It contains the franchisor's disclosed financials, unit counts, executive team, and contractual terms. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), Item 8 (procurement, if disclosed), and Item 17 (renewal conditions). Use this primary source to validate your target account strategy. For a ranked list of franchise systems matched to your software category, explore FranCloud's vendor intelligence platform.

Questions vendors ask

Scoop Hero, answered from the filing

The 2024 FDD lists David Merrell (President) and Jordan Abner (Director of Franchise Sales) as the primary executives. With a mandated tech stack and HQ-led procurement, purchasing authority sits with this leadership group.
Scoop Hero Business is the mandated operational system. No other POS or tech vendors are disclosed in the 2024 FDD.
Scoop Hero has 7 total units in the US—4 company-owned and 3 franchised—according to the 2024 FDD, with 200% year-over-year unit growth.
The 2024 FDD does not include an Item 8 procurement extract, so whether Scoop Hero uses designated suppliers, an approved supplier program, or an open procurement model is not disclosed.
Renewal requires 180 days' prior written notice and signing the then-current Franchise Agreement for a new 10-year term. With recent rapid growth, near-term renewals and new-unit onboarding may create openings.
The Scoop Hero 2024 FDD was filed with state franchise regulators. You can read the full document using the embedded PDF viewer below.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.