Sasquatch Strength

The vendor opportunity at Sasquatch Strength

Sasquatch Strength is a fitness franchise operating under Sasquatch Holdings LLC, with headquarters in Washington state. As of the 2022 Franchise Disclosure Document, the system consists of 5 total units — 2 franchised and 3 company-owned. This is a very small footprint, meaning the immediate addressable market for software vendors is limited. However, the brand’s centralized purchasing structure and existing tech mandates create a clear path for vendors who can align with the current stack or offer complementary tools.

Year-over-year unit growth was not disclosed in the most recent FDD. Average unit volume (AUV) is also not available. The royalty rate stands at 6.5%. For software sellers, the key takeaway is that Sasquatch Strength is in an early stage of franchising, where technology decisions made now could lock in long-term vendor relationships as the system expands.

Who controls software purchasing

Software purchasing authority at Sasquatch Strength sits firmly at the headquarters level. The FDD lists five key executives in Item 1. The most directly relevant for technology vendors is Jason Cobb, Chief Technology Officer. As CTO, Cobb is the likely owner of the tech stack and the primary evaluator of new software. CEO Isaac Vaisberg and Chief Experience Officer Leon Troy Morse are also positioned to influence or approve major expenditures, particularly those affecting member experience or operational efficiency.

Additional HQ contacts include Amy E. Patrick, Director of Branding and Marketing, and Collin Nilson, Operations Manager. While not primary technology buyers, they may be stakeholders in software that touches marketing, branding, or day-to-day gym operations. No multi-unit operators are mapped in our corpus, reinforcing that all meaningful software decisions flow through the franchisor.

Mandated and current tech stack

Sasquatch Strength mandates two specific technology systems, as disclosed in the 2022 FDD. The first is Mindbody, by Mindbody, Inc., a widely used platform in the fitness industry for scheduling, point-of-sale, and membership management. This is the operational backbone for franchisees and company-owned locations alike. Any vendor pitching an alternative or adjacent solution must account for Mindbody’s entrenched position.

The second mandated system is Predictive Index, a talent optimization and behavioral assessment tool. This indicates that the franchisor places a premium on hiring and team development, and that Predictive Index is integrated into their standard operating procedures. Vendors offering HR, payroll, or learning management systems should be aware of this existing commitment.

No other mandated or recommended technology vendors are named in the FDD. The absence of a mandated CRM, marketing automation, or business intelligence tool may represent an opening, but any pitch must demonstrate clear compatibility with Mindbody and Predictive Index.

Procurement, renewals, and timing

The 2022 FDD does not include an extract from Item 8 regarding procurement or purchasing requirements. This means there is no publicly available information on whether Sasquatch Strength uses a designated supplier model, an approved supplier list, or an open procurement process. Vendors should approach the HQ team directly to understand how they evaluate and onboard new software.

Similarly, Item 17 of the FDD does not provide details on renewal terms or contract windows. The initial franchise term length is also not disclosed. For software vendors, this lack of cyclical contract data suggests that sales opportunities may arise on an ad hoc basis rather than through predictable renewal cycles. Early engagement with the CTO and operations leadership is likely the most effective strategy.

How to read the Sasquatch Strength FDD

The Sasquatch Strength Franchise Disclosure Document for 2022 is the primary source for the data points discussed here. It was filed with state franchise regulators and contains detailed information on the franchisor’s history, executive team, fees, obligations, and financial performance representations (though AUV is not disclosed). For software vendors, the most relevant sections are Item 1 (the franchisor and its executives), Item 11 (franchisee obligations, including mandated technology), and Item 8 (restrictions on sources of products and services). An embedded PDF viewer below provides full access to the document.

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