Facebook
MandatoryFranchise Agreement – Section 7.F) Social Media You must comply with our policies and requirements, which we may periodically modify, concerning blogs, common social networks like Facebook, profession
HQ-led decisions
Sandbox VR - Franchise Registrations
Personal servicesSoftware purchasing at Sandbox VR is controlled at the corporate level, with key decision-makers including Steven Zhao (CEO), Sam Veazey (CFO), and Yeuk Hang Mak (Head of Operations Platform). The brand mandates a Reservation Operating Platform and a Start-Up Equipment Package, creating a defined tech environment. With 24 total units (23 company-owned, 1 franchised), the addressable market for vendors is currently narrow but concentrated at HQ.
Live signals
Total units
24
1 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$764K–$1.32M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
LinkedIn
MandatoryYou must comply with our policies and requirements, which we may periodically modify, concerning blogs, common social networks like Facebook, professional networks like LinkedIn, live-blogging tools l
Google Ads
de establishing and operating websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, keyword or adword purchasing programs (such as Google ads), or othe
Houzz
based in Hong Kong. Chief Financial Officer – Sam Veazey Mr. Veazey has been our Chief Financial Officer since May 2022. From October 2012 to May 2022, he served as VP Finance of Houzz in Palo Alto, C
Instagram
networks like Facebook, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video sharing sites and applications like Pinterest, Instagram, and TikTo
Pinterest
rks and the Sandbox VR Businesses, as determined by us. Such services may include establishing and operating websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), ap
TikTok
acebook, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video sharing sites and applications like Pinterest, Instagram, and TikTok, and other si
Twitter
es to promote the Marks and the Sandbox VR Businesses, as determined by us. Such services may include establishing and operating websites, social media accounts (such as Facebook, Twitter, Instagram,
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at Sandbox VR
Sandbox VR operates 24 locations in the US, with 23 company-owned and just 1 franchised unit as of the 2024 FDD. The brand is part of GloStation USA, Inc. For software vendors, the immediate addressable market is small—only one franchised location—but the heavy corporate ownership means a single HQ sale could influence all units. The royalty rate is 5.0%, and the initial franchise term is 10 years. Average unit volume (AUV) is not disclosed in the most recent FDD.
Who controls software purchasing
Purchasing authority sits at the corporate level. The FDD lists Steven Zhao as Chief Executive Officer and Sam Veazey as Chief Financial Officer, both likely involved in major software decisions. Yeuk Hang Mak, Head of Operations Platform, is the most direct buyer for operational tech. Lee John Hebditch, Director of Global Franchise Operations, and Aylang Lou, Vice President of Retail Operating, round out the team that would evaluate any franchise-facing software. No multi-unit operators are mapped in our corpus, reinforcing HQ's centralized control.
Mandated and current tech stack
The 2024 FDD mandates two technology components: a Reservation Operating Platform and the Sandbox VR Start-Up Equipment Package. The specific vendors behind these systems are not named in the FDD, which is common when the franchisor provides proprietary or bundled solutions. Vendors pitching complementary or replacement software should be prepared to integrate with or displace these mandated systems. The absence of a named POS vendor in the FDD suggests the reservation platform may serve as the operational backbone.
Procurement, renewals, and timing
Item 8 of the FDD does not contain a procurement extract, so the designated supplier versus approved supplier model remains undisclosed. Renewal terms, outlined in Item 17, require franchisees to comply with all agreements, provide written notice, demonstrate site possession rights for at least five years post-expiration, and remodel to current standards. Renewals are for five years. With a 10-year initial term, the first major renewal wave for any franchised units would be years away, but the remodel requirement could trigger technology refresh cycles.
How to read the Sandbox VR FDD
The 2024 FDD is embedded below. Key sections for software vendors include Item 11 (mandated systems), Item 1 (executives), and Item 17 (renewal conditions). The centralized ownership structure means the franchisor's HQ team makes virtually all technology decisions. For a ranked target list of franchise brands aligned with your software category, FranCloud can help.
Questions vendors ask
Sandbox VR - Franchise Registrations, answered from the filing
Key executives include Steven Zhao (CEO), Sam Veazey (CFO), and Yeuk Hang Mak (Head of Operations Platform). Lee John Hebditch (Director, Global Franchise Operations) also influences operational tech decisions.
The FDD mandates a Reservation Operating Platform and a Sandbox VR Start-Up Equipment Package. Specific vendor names for these systems are not disclosed in the 2024 FDD.
There are 24 total units in the US: 23 company-owned and 1 franchised. The brand is part of GloStation USA, Inc.
The 2024 FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not publicly disclosed.
Initial franchise terms are 10 years, with 5-year renewals. Renewal requires compliance, written notice, site possession, and remodel to current standards. Contract windows may align with these cycles.
The 2024 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Sandbox VR - Franchise Registrations files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Sandbox VR - Franchise Registrations’s FDD on file does not disclose a franchisee directory.
Ownership
The portfolio behind Sandbox VR - Franchise Registrations
single_brand_holdco of GloStation USA.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.