Reservation Operating Platform
MandatoryWe currently provide the Reservation Operating Platform.
HQ-led decisions
Sandbox VR - Franchise Registrations
Personal servicesSoftware purchasing at Sandbox VR is controlled at the corporate level, with key decision-makers including Steven Zhao (CEO), Sam Veazey (CFO), and Yeuk Hang Mak (Head of Operations Platform). The brand mandates a Reservation Operating Platform and a Start-Up Equipment Package, creating a defined tech environment. With 24 total units (23 company-owned, 1 franchised), the addressable market for vendors is currently narrow but concentrated at HQ.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Sandbox VR Start-Up Equipment Package
MandatoryGSUSA will provide the Sandbox VR Start-Up Equipment Package(s) and install each one at the Franchised Business.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
24
1 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$764K–$1.32M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
The vendor opportunity at Sandbox VR
Sandbox VR operates 24 locations in the US, with 23 company-owned and just 1 franchised unit as of the 2024 FDD. The brand is part of GloStation USA, Inc. For software vendors, the immediate addressable market is small—only one franchised location—but the heavy corporate ownership means a single HQ sale could influence all units. The royalty rate is 5.0%, and the initial franchise term is 10 years. Average unit volume (AUV) is not disclosed in the most recent FDD.
Who controls software purchasing
Purchasing authority sits at the corporate level. The FDD lists Steven Zhao as Chief Executive Officer and Sam Veazey as Chief Financial Officer, both likely involved in major software decisions. Yeuk Hang Mak, Head of Operations Platform, is the most direct buyer for operational tech. Lee John Hebditch, Director of Global Franchise Operations, and Aylang Lou, Vice President of Retail Operating, round out the team that would evaluate any franchise-facing software. No multi-unit operators are mapped in our corpus, reinforcing HQ's centralized control.
Mandated and current tech stack
The 2024 FDD mandates two technology components: a Reservation Operating Platform and the Sandbox VR Start-Up Equipment Package. The specific vendors behind these systems are not named in the FDD, which is common when the franchisor provides proprietary or bundled solutions. Vendors pitching complementary or replacement software should be prepared to integrate with or displace these mandated systems. The absence of a named POS vendor in the FDD suggests the reservation platform may serve as the operational backbone.
Procurement, renewals, and timing
Item 8 of the FDD does not contain a procurement extract, so the designated supplier versus approved supplier model remains undisclosed. Renewal terms, outlined in Item 17, require franchisees to comply with all agreements, provide written notice, demonstrate site possession rights for at least five years post-expiration, and remodel to current standards. Renewals are for five years. With a 10-year initial term, the first major renewal wave for any franchised units would be years away, but the remodel requirement could trigger technology refresh cycles.
How to read the Sandbox VR FDD
The 2024 FDD is embedded below. Key sections for software vendors include Item 11 (mandated systems), Item 1 (executives), and Item 17 (renewal conditions). The centralized ownership structure means the franchisor's HQ team makes virtually all technology decisions. For a ranked target list of franchise brands aligned with your software category, FranCloud can help.
Questions vendors ask
Sandbox VR - Franchise Registrations, answered from the filing
Key executives include Steven Zhao (CEO), Sam Veazey (CFO), and Yeuk Hang Mak (Head of Operations Platform). Lee John Hebditch (Director, Global Franchise Operations) also influences operational tech decisions.
The FDD mandates a Reservation Operating Platform and a Sandbox VR Start-Up Equipment Package. Specific vendor names for these systems are not disclosed in the 2024 FDD.
There are 24 total units in the US: 23 company-owned and 1 franchised. The brand is part of GloStation USA, Inc.
The 2024 FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not publicly disclosed.
Initial franchise terms are 10 years, with 5-year renewals. Renewal requires compliance, written notice, site possession, and remodel to current standards. Contract windows may align with these cycles.
The 2024 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below.
Source
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Ownership
The portfolio behind Sandbox VR - Franchise Registrations
parent_company of GloStation USA, Inc..
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.