RX30 Fitness

The vendor opportunity at RX30 Fitness

RX30 Fitness is a small, independently owned fitness concept headquartered in New Jersey. According to its 2025 Franchise Disclosure Document, the system consists of just 2 total units, both of which are company-owned. The number of franchised units is not disclosed. For software vendors, this represents a micro-opportunity: a single buying entity with a known, mandated tech stack and clear decision-makers.

The brand’s royalty rate is 7.0%, and the initial franchise term is 10 years. No average unit volume (AUV) is reported in the FDD. Year-over-year unit growth is also not disclosed, suggesting a static or early-stage footprint. Despite the small size, the mandated technology requirements create a defined integration landscape that vendors must navigate to be considered.

Who controls software purchasing

Purchasing authority sits with the Co-Owners listed in Item 1 of the 2025 FDD: Billy De La Rosa and Johanna Carolin De La Rosa. No additional executives, such as a CIO, CTO, or VP of Operations, are named. This flat structure means any software pitch must resonate directly with ownership. Vendors should expect a hands-on evaluation process where the owners weigh operational impact, cost, and alignment with their existing mandated systems.

Mandated and current tech stack

RX30 Fitness mandates four specific technology platforms. Mindbody by Mindbody, Inc. serves as the core operational and scheduling system. Square by Block, Inc. handles point-of-sale and payment processing alongside Stripe by Stripe, Inc., which is also mandated, likely for online or recurring payments. The Relay Profit First System is mandated for financial management, reflecting a cash-flow-focused operational philosophy.

This stack leaves little room for displacement at the core operational level. However, vendors offering complementary solutions—such as advanced analytics, member engagement, or payroll—may find opportunities if they can integrate seamlessly with Mindbody, Square, and Stripe. Any pitch must acknowledge and work within these existing mandates.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. Given the small size and owner-operator control, procurement is likely informal and relationship-driven.

Item 17 outlines renewal conditions: franchisees may renew for additional 10-year terms by signing a then-current franchise agreement, which may contain materially different terms. Renewal requires full compliance, capital expenditures for system uniformity, satisfaction of all monetary obligations, timely written notice, and payment of a renewal fee. These renewal windows could serve as natural inflection points for software evaluation, though the current lack of franchised units limits this dynamic.

How to read the RX30 Fitness FDD

The 2025 RX30 Fitness FDD is available below. It provides the full legal and operational picture, including the franchise agreement, mandated technology requirements, and renewal conditions. For software vendors, the critical sections are Item 1 (ownership and executives), Item 11 (mandated systems), and Item 17 (renewal and term). Reviewing these sections will clarify the decision-making structure and any contractual hooks relevant to software sales. For a ranked target list of franchise systems matched to your software category, FranCloud can help.