business management software
MandatoryBusiness Management Software
HQ-led decisions
Row House
FitnessSoftware purchasing at Row House is controlled at the corporate level by Extraordinary Brands, LLC, with executives like CEO Paul Flick and Director of Marketing Ellen Park shaping tech decisions. The franchise mandates a specific business management software and a designated studio management platform across its 65 franchised locations. With a 2025 FDD on file and a recent unit contraction, vendors have a focused addressable market of 65 studios to target.
Mandated & recommended tech
The systems vendors compete with
5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
designated business management software
Mandatorywe have a designated business management software that must be used in connection with your Studio operations
digital marketing platform
Mandatoryrelated technology used to implement the foregoing (i.e., digital marketing platform, System web portal)
Studio management software
MandatoryIntro to Studio Management Software
System web portal
Mandatoryrelated technology used to implement the foregoing (i.e., digital marketing platform, System web portal)
proprietary site selection assistance software
third-party site selection assistance software
site selection assistance software
third-party site selection assistance software
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
66
65 franchised
Unit growth YoY
-19.753%
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$366K–$587K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Row House
Row House, a fitness brand owned by Extraordinary Brands, LLC, presents a concentrated opportunity for software vendors. The system comprises 66 total units, 65 of which are franchised and 1 company-owned. The brand experienced a year-over-year unit decline of 19.753%, shrinking its addressable market. For a vendor, the total addressable footprint is 65 franchised studios. The initial franchise term is 10 years, with a royalty fee of 6.0% on gross revenue. Average unit volume (AUV) is not disclosed in the most recent FDD.
Who controls software purchasing
Software purchasing decisions are made at the headquarters level. The FDD lists RJ Krone as President and Paul Flick as Chief Executive Officer. The marketing function is led by Director of Marketing Ellen Park, a likely stakeholder for any customer-facing or marketing technology. Amanda Mielke, Director of Fitness Programming, may influence the selection of operational and studio management tools. Because the franchisor mandates specific software categories, the buying center is centralized, and vendors must engage corporate leadership to be considered.
Mandated and current tech stack
The 2025 FDD mandates several technology systems for franchisees. These include a designated business management software, a studio management software, a digital marketing platform, and a system web portal. The franchisor also references proprietary site selection assistance software and general site selection assistance software, though these are not explicitly mandated for ongoing operations. The specific vendors for these mandated systems are not named in the FDD, requiring vendors to prospect directly to identify incumbents and displacement opportunities.
Procurement, renewals, and timing
The FDD does not contain an extract for Item 8, leaving the formal procurement model—whether designated supplier, approved supplier, or open—unspecified. However, the mandate of specific software types strongly implies a controlled, designated supplier environment. Contract windows are tied to the franchise lifecycle. The initial term is 10 years. Renewal is for a successive 5-year term, contingent on signing the then-current franchise agreement, which may include materially different technology requirements. Franchisees must provide renewal notice between 6 and 12 months before expiration. Given the recent unit contraction, the near-term opportunity lies less in renewal-triggered churn and more in corporate-led technology stack changes or new mandates.
How to read the Row House FDD
The Row House 2025 Franchise Disclosure Document is the definitive source for understanding the system's technology requirements and financial relationship with franchisees. To evaluate the tech stack, focus on Item 11, which details the franchisor's obligations and the mandated systems. Item 17 outlines the renewal conditions and the potential for revised technology terms. While Item 19 financial performance representations are not summarized here, the document provides the legal framework for any software sale into the system. For a ranked target list of franchise brands aligned with your software, FranCloud can help you prioritize your outreach.
Questions vendors ask
Row House, answered from the filing
Decisions are centralized at Extraordinary Brands, LLC. Key contacts include CEO Paul Flick and Director of Marketing Ellen Park. The Director of Fitness Programming, Amanda Mielke, may influence operational tools.
The 2025 FDD mandates business management software, a designated studio management software, a digital marketing platform, and a system web portal. Specific vendor names are not disclosed in the FDD.
Row House has 66 total units, consisting of 65 franchised locations and 1 company-owned studio. This represents a year-over-year unit decline of 19.75%.
The FDD does not provide a specific Item 8 procurement signal regarding designated vs. approved suppliers. The franchisor mandates specific software categories, suggesting a designated or mandated supplier model for those systems.
The initial franchise term is 10 years. Renewal is for 5 years, requiring notice 6-12 months in advance. With recent unit closures, renewal-driven evaluation cycles may be limited, but new system mandates can trigger immediate opportunities.
The Row House FDD was filed with state franchise regulators in 2025. You can read the full document in the embedded PDF viewer below to analyze Item 11 tech mandates and Item 19 financials directly.
Source
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Ownership
The portfolio behind Row House
parent_company of Extraordinary Brands, LLC.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.