From the filings

HQ-led decisions

Row House

Fitness

Row House runs 66 fitness studios, 65 franchised and 1 company-owned, under the Extraordinary Brands umbrella. Units are down 19.8% year over year per the 2025 FDD, and Item 8 bundles technology services into a franchisor-charged Technology Fee, putting HQ in control of that spend.

For software vendors selling into US franchise brands.

Live signals

Total units
66
65 franchised
Unit growth YoY
-19.753%
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$366K–$587K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2025)

Ongoing fees: 8% of gross sales (FY2025)Royalty 6%, Ad fund 2%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 12

or inappropriate content. We may "occupy" any social media websites/pages and be the sole provider of information regarding the Studio on such websites/pages (e.g., a system-wide Facebook page). At ou

Loud RumorLoud Rumor
MarketingItem 2

since May 2024. She has also been a part-time trainer for pvolve, in Upper Saddle River, New Jersey, since March 2024. Previously, she served as the Marketing Account Manager for Loud Rumor, in Scotts

Franchisor behaviours

What the franchisor requires

28 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee agrees to record all of its receipts, expenses, invoices, member lists, class schedules and other business information required by Franchisor from time to time promptly in the computer system and use the software that Franchisor specifies or otherwise approves.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

The Computer System is designed to enable us to have immediate, independent access to the information monitored by the Computer System, and there is no contractual limitation on our independent access or use of the information we obtain.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Franchisee agrees to promptly furnish any and all financial information, including tax records and returns, relating to the Studio to Franchisor on request.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Franchise agreement

Franchisee acknowledges and agrees that Franchisor and certain of its affiliates are (or may at any time in future become) an approved, designated, or sole supplier for certain fitness equipment, other equipment, products, logo items, signage and artwork, and other items and services used or sold in Row House Studios

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor reserves the right to change the computer system, and the accounting, business operations, customer service and other software at any time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

In fiscal year 2023, we did not receive any revenue from the sale of goods and services to franchisees, but RHF received $660,471 from franchisees.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and/or our affiliate(s) may receive payments or other compensation from Approved Suppliers or any other suppliers on account of these suppliers’ dealings with us, you, or other Studios in the System, such as rebates, commissions or other forms of compensation, which may be comprised of fixed payments and/or…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

15

Item 8

We estimate that your Required Purchases in total will be about 70% to 95% of your total purchases to establish the Studio and about 15% to 50% of your purchases to continue the operation of the Studio.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You must pay us an amount not to exceed the reasonable cost of the inspection and our actual cost of testing the proposed product or evaluating the proposed service or service provider, including personnel and travel costs, whether or not the item, service, supplier, or service provider is approved.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

We have the right to grant, deny, or revoke approval of products, services, suppliers, or service providers based solely on our judgment.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee acknowledges that as between Franchisee and Franchisor, Franchisor has the sole rights to and interest in all Identifiers.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must operate your Computer System in compliance with certain security standards specified and modified by us and with our System Standards.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor will bear the costs of all such initial inspections, but it reserves the right to require Franchisee to reimburse it costs (including travel expenses, room and board, employee/representative wages, and related fees) associated with re-inspections or follow- up visits that Franchisor or its designees…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisee acknowledges that Franchisor may from time to time revise its System Standards as well as the contents of the Manual (including by written memoranda and notices issued to owners of Row House Studios), and Franchisee agrees to comply with each new or changed standard and specification upon notice from…

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Before you make a binding commitment to purchase, lease, or sublease a site, we must approve in writing the proposed lease or purchase agreement or any letter of intent between you and the third-party seller or lessor.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

In addition to the Local Advertising Requirement, Franchisee is required to spend at least $20,000 on certain sales and promotional activities that Franchisor designates or approves as part of the Grand Opening of the Studio

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

In addition to contributions to the Marketing Fund, you must spend at least $2,000 per month on local advertising in the Designated Market Area (either by way of direct promotion or participation in an Advertising Cooperative).

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If one or more Co-Ops (local, regional and/or national) are formed covering your Authorized Location, then you must join and actively participate.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

Currently, we have Approved Suppliers for the following items that you must purchase in connection with the establishment and/or operation of your Studio: (i) Pre-Sales and Soft Opening Retail Inventory Kit; (ii) the Fitness Equipment & Initial FF&E Package and certain other equipment/supplies; (iii) interior…

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

Franchisee agrees that all exercise equipment must be purchased exclusively from approved suppliers, must be maintained according to manufacturer or Franchisor specifications, as applicable.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee is required to use only the AV Package and POS/Inventory System provided by the designated supplier and will pay the designated provider directly for all fees associated with the use of the designated provider’s software.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Currently all such amounts (including fees, interest, and other payments required under this Agreement) must be paid via automatic debit from Franchisee’s point-of-sale operating account administered by the designated supplier of point-of- sale services on a weekly basis throughout the Term, subject to modification…

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

In addition, Franchisee must appoint a manager to manage the day-to-day business of the Studio (the “Key Manager”).

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

POS System and then-current software we require you to use

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

The Computer System is designed to enable us to have immediate, independent access to the information monitored by the Computer System, and there is no contractual limitation on our independent access or use of the information we obtain.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

that must be used in connection with your Studio operations, which is an online/web-based program designed for use in connection with class scheduling, processing member credit and debit card payments, keeping your business records and generating business reports among other things.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may also provide, and require that you (and your Operating Principal and Key Manager, as appropriate) attend, up to five (5) days of additional training each year at our designated training facility.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisee’s Operating Principal, Key Managers, or any representatives that Franchisor designates fail to attend or participate in two or more required franchise conventions, meetings, and teleconferences during any 12-month period, without Franchisor’s prior written consent;

The filing answers no to 2 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 12

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
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The vendor opportunity at Row House

Row House runs 66 fitness studios, 65 franchised and 1 company-owned, under the Extraordinary Brands umbrella. Units are down 19.8% year over year per the 2025 FDD, and the filing makes no financial performance representation. A 6% royalty funds a 10-year initial term. For a vendor, this is a system past its growth peak, which can mean more openness to changing tools.

Who controls software purchasing

Row House bundles technology services into a franchisor-charged Technology Fee under Item 8 — a clear signal that HQ, not individual studio owners, controls that line item.

Tech named in the FDD, and what is actually required

Item 12 names Facebook by Meta and Item 2 names Loud Rumor, but the FDD requires none of the systems it names — both appear in the filing without being mandated.

Procurement, renewals, and timing

Item 8 runs an approved-supplier list: studios must buy the pre-sales and soft-opening retail inventory kit, the fitness equipment and initial FF&E package when purchased outright, and technology services funded through the Technology Fee, all from the franchisor or an affiliate, with room to propose other suppliers for approval. The initial term runs 10 years, with a 5-year successor term for studios in good standing.

How to read the Row House FDD

The FDD was filed with state franchise regulators in 2025. The embedded viewer below covers Item 8 for procurement and the Technology Fee, and Item 19 for the financial performance disclosure. Talk to FranCloud for a ranked list of franchise systems like this one that fit your product.

Questions vendors ask

Row House, answered from the filing

Row House bundles technology services into its franchisor-charged Technology Fee under Item 8, which puts HQ, not individual studios, in control of that spend.
The FDD requires none of the systems it names: Facebook and Loud Rumor both appear in the filing — Facebook under Item 12, Loud Rumor under Item 2 — without being required.
66 locations as of the 2025 FDD — 65 franchised, 1 company-owned — down 19.8% year over year in the fitness segment.
An approved-supplier list: studios must buy the pre-sales inventory kit, fitness equipment and FF&E package (when purchased outright), and technology services — the last funded through a dedicated Technology Fee — from the franchisor or an affiliate, and can propose other suppliers for approval.
The initial term runs 10 years with a 5-year successor term for studios in good standing; with units down nearly 20% year over year, HQ's own technology-fee bundle is more likely to be revisited at that renewal point than at any single studio.
The FDD was filed with state franchise regulators in 2025. Use the embedded viewer below to read Item 8, Item 12, and Item 19 directly.
Source

Read the filing itself

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Row House2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

152 operators run 164 mapped locations. 12 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit140
2–9 units12

Top states by locations

CA27
VA17
TX15
FL14
CO8

Ownership

The portfolio behind Row House

unknown of extraordinary brands.

Related Fitness brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.