Roosters Men's Grooming Center

The vendor opportunity at Roosters Men's Grooming Center

Roosters Men's Grooming Center operates a system of 82 franchised locations, with no company-owned units disclosed in the 2024 FDD. The brand reported an average unit volume (AUV) of $425,928, with a 4.0% royalty fee and a standard 10-year initial term. Year-over-year unit growth declined by 7.865%, indicating a contracting footprint that nonetheless represents a concentrated base of franchisees operating under a unified technology mandate. For software vendors, the opportunity lies in penetrating a system where the franchisor dictates core operational platforms, making HQ the single point of entry for any technology sale.

Who controls software purchasing

The 2024 FDD lists a board of directors as the governing body, with David J. Grissen serving as Chairman. Other directors include Lockie Andrews, Mark S. Light, Michael Mansbach, and Michael J. Merriman. No dedicated CIO or CTO is named in the filing, but the existence of mandated software systems confirms that technology procurement is controlled at the franchisor level, not by individual multi-unit operators. Vendors should direct their outreach to this executive group, as franchisees are required to adopt the systems specified by HQ.

Mandated and current tech stack

Item 11 of the FDD mandates two core systems: the Zenoti System by Zenoti, Inc. and SVS. These are not optional recommendations; they are required platforms for franchisees. Beyond these mandates, the FDD references several other platforms in use, including Franchise Resource Center, Paradox, Salon Detail Admin, and the Super Center portal. The presence of Zenoti as the mandated POS and operations platform is the critical signal for vendors—any software that integrates with or displaces Zenoti must be sold to the board, not to individual locations.

Procurement, renewals, and timing

Specific Item 8 procurement restrictions were not extracted in our corpus, leaving the formal supplier designation process unclear. However, the mandated nature of the tech stack implies a designated-supplier framework for core systems. The franchise agreement carries a 10-year initial term, and Item 17 outlines renewal conditions that include signing a new agreement, which may contain materially different terms. This creates a recurring window where technology requirements could be re-evaluated, particularly as franchisees approach the end of their term and must comply with updated system standards.

How to read the Roosters Men's Grooming Center FDD

The 2024 FDD is embedded below for full review. Key sections for software vendors include Item 11 (the mandated technology list naming Zenoti and SVS), Item 1 (the board of directors), and Item 17 (renewal terms that may reset technology obligations). The filing confirms a centralized purchasing model with no operator footprint mapped in our corpus, reinforcing that all software decisions flow through the franchisor. For a ranked target list of franchise systems aligned with your software category, FranCloud can help prioritize your outreach.