Facebook
lure to comply with the terms of this Section 10, in the order specified, is a material breach of the confidentiality and non-solicitation provisions of this Agreement. The use of Facebook, LinkedIn,
From the filings
Operator-led decisions
Brightway Insurance
Financial servicesSoftware purchasing at Brightway Insurance appears decentralized, with no named HQ executives or mandated technology systems disclosed in the 2025 FDD. The franchise system comprises 228 independently operated locations, all single-unit operators, concentrated in Texas, Florida, and Louisiana. Vendors face a fragmented addressable market of 228 units with no multi-unit buyers, no known procurement mandates, and no parent-company consolidation.
For software vendors selling into US franchise brands.
Live signals
Total units
—
system-wide
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
—
all-in, Item 7
Procurement
—
from the filing
Item 19
No claims
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Instagram
oyment, for any reason whatsoever, cease and desist from use of social media accounts associated with Agency Owner including, but not limited to Agency Owner’s Facebook, LinkedIn, Instagram, and Twitt
LinkedIn
cy Owner’s request, provide Agency Owner with the account information for electronic mail, computer networks or Internet bulletin boards, blogs, or social media, such as Facebook, LinkedIn, Instagram,
Twitter
ide Agency Owner with the account information for electronic mail, computer networks or Internet bulletin boards, blogs, or social media, such as Facebook, LinkedIn, Instagram, or Twitter, or any othe
YouTube
page, profile, or other presence on the internet, including any profile or advertisement on any social media platform, including but not limited to Facebook, LinkedIn, Instagram, YouTube or any other
Franchisor behaviours
What the franchisor requires
17 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 14 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Brightway shall have full access to all of Franchisee’s data, system, and related information by means of direct access, whether in person, or by telephone/modem installed and maintained at Franchisee’s sole expense.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall provide Brightway with the type of financial reports specified by Brightway in the form specified by Brightway in the Confidential Operating Manual or otherwise in writing; the type of reports Brightway requires and the frequency with which they must be provided may change at any time at Brightway’s…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
Franchisee hereby acknowledges that Brightway, Brightway’s Affiliates and/or a third party may be one of several, or the only, approved supplier of any item.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
In the event Franchisee wishes to purchase any unapproved items or any approved items from an unapproved supplier, Franchisee must provide Brightway the name, address and telephone number of the proposed supplier, a description of the item Franchisee wishes to purchase, the purchase price of the item, and any other…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Conditionally assigns to Brightway all current and future telephone numbers, cell phone numbers, fax numbers, domain names, URLs, and all online and offline listings including, but not limited to, telephone book, Google, LinkedIn, Facebook, and any other social media or other online listings used by Franchisee in the…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must comply with Brightway’s standards and policies related to privacy and data security/cybersecurity.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisee agrees that Brightway and its designated agents shall be permitted full and complete access during business hours, without notice, to inspect (and copy, if Brightway so desires) the Premises and the Brightway Location and all records relating thereto
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisee acknowledges and agrees that Brightway may, from time to time, revise the contents of the Confidential Operating Manual and implement new or different requirements for the operation of the Brightway Location, and Franchisee expressly agrees to promptly comply with all such changed requirements provided…
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee must submit a proposed site, together with the information and materials required by this Paragraph 3, to Brightway for Brightway’s approval within ninety (90) days after execution of this Site Selection Addendum.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Except as approved in advance in writing by Brightway, Franchisee must not establish or maintain a separate website, domain name, URL, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Brightway Location…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If a Cooperative is established applicable to the Brightway Location, Franchisee must participate in the Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee shall only use Brightway’s designated vendor(s) (which may be Brightway or its Affiliate) with respect to the acquisition and installation of such hardware and software.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee hereby acknowledges that Brightway, Brightway’s Affiliates and/or a third party may be one of several, or the only, approved supplier of any item.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Brightway shall pay Franchisee by electronic funds transfer to an account specified by Franchisee in the Electronic Funds Withdrawal and Deposit Authorization attached hereto as Exhibit 7, which shall effectuate Brightway’s ability to deposit and withdraw funds from such bank account via electronic funds transfer.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee agrees that the Brightway Location shall be operated by the number and type of Staff as required by Brightway in the Confidential Operating Manual, and that all Staff must meet Brightway’s then-current training standards.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Brightway shall have full access to all of Franchisee’s data, system, and related information by means of direct access, whether in person, or by telephone/modem installed and maintained at Franchisee’s sole expense.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Brightway reserves the right to charge a reasonable fee in connection with such additional training.
The filing answers no to 3 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is a minimum grand opening advertising spend required?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
The vendor opportunity at Brightway Insurance
Brightway Insurance operates 228 franchised locations, all held by single-unit operators. No multi-unit franchisees exist in the system, and no company-owned units are reported. The geographic footprint is concentrated in Texas (46 units), Florida (35), Louisiana (23), North Carolina (20), and Georgia (14). For software vendors, this means a fragmented market of 228 independent decision-makers, each running a single insurance agency. There is no parent company on file, and the brand appears independently owned. Average unit volume, royalty rates, and initial term length are not disclosed in the 2025 FDD, making financial modeling difficult. Year-over-year unit growth is also not reported.
Who controls software purchasing
The 2025 FDD does not name any HQ executives in Item 1. Without a disclosed CIO, CTO, or VP of Operations, there is no visible centralized buyer. The unit structure — 228 single-unit operators — strongly suggests that software purchasing authority sits with individual franchisees. Vendors should expect to sell location by location, not through a top-down mandate. This is a classic multi-unit-operator-free environment where every sale requires a separate franchisee conversation.
Mandated and current tech stack
Brightway Insurance’s 2025 FDD does not mandate or recommend any specific technology systems. No POS, agency management system, CRM, or insurance quoting platform is named. This absence of mandated tech means the system is likely a bring-your-own environment, or that technology decisions are left entirely to franchisees. For vendors, this is both an opportunity and a challenge: there is no incumbent to displace, but also no centralized rollout path. Any sales motion must target 228 individual agencies, each potentially using different tools.
Procurement, renewals, and timing
Item 8 of the 2025 FDD provides no procurement signal — no designated supplier list, no approved vendor program, and no group purchasing organization is mentioned. Item 17, which typically covers renewal and transfer terms, also yields no extract. Without renewal windows, term lengths, or recent unit growth data, vendors cannot time their outreach around contract cycles. The lack of procurement structure means franchisees likely source software independently, with no franchisor-driven purchasing events.
How to read the Brightway Insurance FDD
The 2025 Brightway Insurance FDD is embedded below for full review. Key sections for software vendors include Item 1 (for any listed executives, though none are currently on file), Item 8 (procurement obligations), and Item 11 (mandated technology, which is silent here). The operator footprint in Item 20 confirms the 228 single-unit structure and state-level distribution. Because the FDD omits AUV, royalty rates, and term length, vendors should supplement their research with direct franchisee conversations to understand budget cycles and incumbent tools. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.
Questions vendors ask
Brightway Insurance, answered from the filing
The 2025 FDD does not list HQ executives or a centralized buying center. With 228 single-unit operators and no mandated tech, purchasing decisions likely rest with individual franchisees.
The 2025 FDD discloses no mandated or recommended POS, operational, or insurance-specific technology systems. Vendors should assume a greenfield or bring-your-own environment.
The 2025 FDD maps 228 franchised locations, all operated by single-unit franchisees. No company-owned units or multi-unit operators are reported.
The 2025 FDD does not extract a procurement model from Item 8. There is no indication of designated or approved supplier programs for technology or operations.
The 2025 FDD provides no Item 17 renewal signals, initial term length, or recent unit growth data. Contract timing is unpredictable without direct franchisee engagement.
The Brightway Insurance FDD was filed with state franchise regulators in 2025. You can view the full document in the embedded PDF viewer below.
Source
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FDD alert
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Operator footprint
Who runs the locations
507 operators run 507 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit507
Top states by locations
| TX | 106 |
|---|---|
| FL | 101 |
| NC | 45 |
| LA | 41 |
| SC | 27 |
Related Financial services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.