Pure Sweat Studios

The vendor opportunity at Pure Sweat Studios

Pure Sweat Studios operates a compact but growing franchise system in the health services segment, headquartered in Tennessee. The 2026 Franchise Disclosure Document reports 11 total units, all of which are franchised. The company-owned unit count is not disclosed. With a year-over-year unit growth rate of 22.2%, the system is in an active expansion phase, creating a small but real addressable market for software vendors. The average unit volume (AUV) sits at $509,033, and franchisees pay a 6.0% royalty. For a software vendor, the total addressable market is 11 locations, all operating under a centralized technology mandate.

Who controls software purchasing

The FDD’s Item 1 lists two executives: Candice Bruder, Founder and Chief Executive Officer, and Molly Bellamy, Director of Franchise Performance and Development. In a system of this size with a mandated technology stack, purchasing authority is concentrated at the headquarters level. The CEO and the Director of Franchise Performance are the most likely decision-makers or key influencers for any software evaluation. Vendors should direct their outreach to these individuals, framing solutions around system-wide compliance and operational consistency, which are critical in a mandated environment. No multi-unit operators are mapped in our corpus, reinforcing the HQ-centric buying model.

Mandated and current tech stack

Pure Sweat Studios mandates Mindbody by Mindbody, Inc. as its core operational platform. This is the only named technology vendor disclosed in the FDD. Mindbody is a dominant platform in the boutique fitness and wellness space, handling scheduling, point-of-sale, and client management. For any software vendor, this mandate is the central fact. A pitch must either offer a clear, high-value integration with Mindbody or present a compelling case for replacing it at the system level. Point solutions that sit alongside Mindbody—such as specialized marketing, payroll, or inventory tools—may find an easier path if they can demonstrate seamless interoperability.

Procurement, renewals, and timing

The procurement model outlined in Item 8 was not extracted from the FDD, so it remains unclear whether Pure Sweat Studios uses a designated supplier, an approved supplier list, or an open procurement process. Similarly, Item 17 renewal terms and the initial franchise term length are not disclosed in the available data. This lack of visibility means vendors must conduct direct discovery to understand contractual windows. Given the system’s recent growth, new unit openings may serve as natural trigger points for software evaluation. Engaging HQ with a clear understanding of the mandated Mindbody environment will be essential to navigating any procurement process.

How to read the Pure Sweat Studios FDD

The full 2026 FDD is embedded below for your review. This document is the definitive source for understanding the franchisor-franchisee relationship, including all technology mandates, fee structures, and operational requirements. Pay close attention to Item 11 for the complete list of mandated suppliers and Item 19 for the financial performance representations that underpin the $509,033 AUV. The FDD was filed with state franchise regulators in 2026 and remains the most current public disclosure for the system. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.