Pur Life Medical

The vendor opportunity at Pur Life Medical

Pur Life Medical is a health services franchise with a very small, concentrated footprint. According to the 2023 FDD, the system consists of 3 total units, all of which are franchised. The number of company-owned locations is not disclosed. The entire operator footprint maps to a single state—Wisconsin—with only one operator on file and no multi-unit operators. This means the total addressable market for a software vendor is extremely limited, but also highly centralized. If you can win the HQ relationship, you capture the whole system.

The brand does not report an Average Unit Volume (AUV), and year-over-year unit growth is not disclosed. The royalty rate is 6.0% of gross revenue, and the initial franchise term is 10 years. For a vendor, the small unit count means every deal is high-stakes; there is no long tail of franchisees to upsell.

Who controls software purchasing

Software purchasing authority at Pur Life Medical sits squarely at the franchisor headquarters. The 2023 FDD Item 1 lists the executive team: Scott Peterson serves as Chief Executive Officer, Ann Lilly is Chief Operating Officer and Board Member, and Cathy Galligan holds the title of Executive VP of Operations and Compliance. Dusty Musial (Franchise Development Director) and Dahlen R. Downing (Director of Brand Development) are also board members but are less likely to be the primary technology buyers.

Given the mandated nature of the tech stack, any vendor pitch should target CEO Scott Peterson and COO Ann Lilly as the probable economic buyers, with Cathy Galligan likely influencing operational and compliance requirements. There is no CIO or CTO named in the FDD, suggesting technology decisions are handled by the operations leadership.

Mandated and current tech stack

The FDD Item 11 signals are explicit: Pur Life Medical mandates a specific set of technology and equipment for its franchisees. The mandated systems include a CRM System, a CRM/EMR, Microcurrent devices, POS and EMR Software, and a suite of proprietary Pur-branded technologies: Pur Light, Pur Scan, Pur Wave, and PurConnect. The FDD does not name the third-party vendors behind the CRM, EMR, or POS systems, only that they are required. This represents both a barrier and an opportunity—if you can identify the incumbent vendors, you can position your product as a complementary integration or a superior replacement when contracts come up for renewal.

The presence of multiple proprietary systems (Pur Light, Pur Scan, Pur Wave, PurConnect) suggests the franchisor has invested in custom or white-labeled hardware and software. Any third-party software must integrate with or work alongside these proprietary tools, making API compatibility and data interoperability critical selling points.

Procurement, renewals, and timing

The 2023 FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly specified. However, the mandatory tech requirements in Item 11 strongly imply a designated or approved supplier model, where franchisees must use systems specified by the franchisor.

Item 17 provides the renewal framework. Franchisees must give notice of intent to renew between 12 and 24 months before the expiration of the initial 10-year term. To renew, they must sign the then-current Franchise Agreement, which may include materially different terms, including updated technology mandates. They must also pay a renewal fee, cure any defaults, and sign a general release of claims. This renewal trigger is the most predictable window for a vendor to displace an incumbent system, as franchisees are forced to comply with the latest HQ requirements at that point. With only 3 units and no disclosed opening dates, however, these windows will be infrequent and small in number.

How to read the Pur Life Medical FDD

The full 2023 Franchise Disclosure Document is embedded below. For software vendors, the most critical sections are Item 11 (Franchisor’s Obligations), which lists the mandated tech stack, and Item 17 (Renewal, Termination, Transfer), which defines the contract cycle. Item 1 lists the executives who control purchasing. Because no Item 8 extract is available, vendors should inquire directly about supplier approval processes during any discovery call. The FDD was filed with state franchise regulators in 2023 and represents the most current public disclosure. For a ranked target list of franchise brands matched to your software category, talk to FranCloud.