From the filings
Software purchasing at Pur Life Medical is controlled at the franchisor HQ level, with a mandated tech stack that includes proprietary systems. The brand operates a small, fully franchised footprint of just 3 units, all in a single state, making this a highly concentrated addressable market for vendors. The 2023 FDD names CEO Scott Peterson and COO Ann Lilly among the key executives likely involved in technology decisions.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2023)
15% reference
Franchisor behaviours
25 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You agree to maintain, at your own expense, our POS Software and other accounting software, to act as a bookkeeping, accounting, and record keeping system for the Franchise.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information that will be generated and stored on your Computer System, such as sales data and data about customers subject to restrictions imposed by HIPAA or other state or federal privacy laws relating to patient records.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
by the thirtieth (30th) day of each month, a profit and loss statement for the preceding calendar month, and a year- to-date profit and loss statement and balance sheet; (3) within ninety (90) days after the end of your fiscal year, a fiscal year-end balance sheet, and an annual profit and loss statement for that…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently an approved supplier of computer hardware, software and supplies.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may periodically modify the specifications for, and components of, the Computer System.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In 2022, we received no revenue from Franchisee required purchases from required vendors/suppliers.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
We and our affiliates reserve the right to charge any licensed manufacturer engaged by us or our affiliates a royalty to manufacture products for us or our affiliates, or to receive commissions or rebates from vendors that supply goods or services to you.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
25Item 8
The cost of purchasing required products and services to our specifications will represent approximately 35-60% of your total purchases in establishing your franchise and approximately 25% of your total purchases during the operation of your franchise.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you a supplier evaluation fee (not to exceed the actual cost of the inspection and the actual cost of the test) to make the evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to purchase any items from any unapproved supplier, then you must submit to us a written request for approval of the proposed supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
Includes payment of money owed to us, return of termination/non-renewal printed copies of the Manual, cancellation of assumed names and transfer of phone numbers, cease using Marks, cease operating Franchised Business, no confusion with Marks, our option to purchase your inventory and equipment, your modification of…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You agree to present to your customers any evaluation forms we periodically prescribe, and agree to participate in, and/or request that your customers participate in, any surveys performed by or on our behalf.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
As we deem advisable, conduct inspections and/or audits of your Unit Franchise, including evaluations of its training methods, techniques, and equipment; its staff; and the services rendered to its customers (Franchise Agreement – Section 13.1).
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the contents of the Manual periodically to reflect changes in System Standards, or send out other electronic communications to you about changes or updates to the System, the Manual, and our policies and procedures.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Unless we agree otherwise, you must locate and select a proposed site for the Premises that is acceptable to us as suitable for the operation of a Unit Franchise.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
In addition to contributions to the Ad Fund, you must spend the greater of (a) Three Thousand and No/100 Dollars ($3,000.00) or (b) five percent (5%) of your Gross Revenues for each month during the term of your Franchise Agreement (the “Minimum Local Advertising Requirement”).
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You are required to join and participate in any Advertising Cooperative (“Co-op”) covering your Unit Franchise that may be established and duly formed.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase such products, supplies, insurance, etc. required for the operation of your Franchised Business solely from suppliers (including distributors, manufacturers, and other sources) who have been approved in writing by the Company, as set forth in the Manual.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase such products, supplies, insurance, etc. required for the operation of your Franchised Business solely from suppliers (including distributors, manufacturers, and other sources) who have been approved in writing by the Company, as set forth in the Manual.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must pay all amounts due to us by automatic debit.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
In any case, when making decisions relating to the operation of the Unit Franchise, the Franchisees should keep in mind that at least one licensed medical or healthcare professional must be present in the Unit Franchise at all times, during the hours of business of the Unit Franchise.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
In addition, you must use our POS and EMR Software and PurConnect, our Intranet, LMS and CRM system.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information that will be generated and stored on your Computer System, such as sales data and data about customers subject to restrictions imposed by HIPAA or other state or federal privacy laws relating to patient records.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
In addition, you must use our POS and EMR Software and PurConnect, our Intranet, LMS and CRM system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
The Company also may offer additional or refresher training courses from time to time.
Pur Life Medical is a health services franchise with a very small, concentrated footprint. According to the 2023 FDD, the system consists of 3 total units, all of which are franchised. The number of company-owned locations is not disclosed. The entire operator footprint maps to a single state—Wisconsin—with only one operator on file and no multi-unit operators. This means the total addressable market for a software vendor is extremely limited, but also highly centralized. If you can win the HQ relationship, you capture the whole system.
The brand does not report an Average Unit Volume (AUV), and year-over-year unit growth is not disclosed. The royalty rate is 6.0% of gross revenue, and the initial franchise term is 10 years. For a vendor, the small unit count means every deal is high-stakes; there is no long tail of franchisees to upsell.
Software purchasing authority at Pur Life Medical sits squarely at the franchisor headquarters. The 2023 FDD Item 1 lists the executive team: Scott Peterson serves as Chief Executive Officer, Ann Lilly is Chief Operating Officer and Board Member, and Cathy Galligan holds the title of Executive VP of Operations and Compliance. Dusty Musial (Franchise Development Director) and Dahlen R. Downing (Director of Brand Development) are also board members but are less likely to be the primary technology buyers.
Given the mandated nature of the tech stack, any vendor pitch should target CEO Scott Peterson and COO Ann Lilly as the probable economic buyers, with Cathy Galligan likely influencing operational and compliance requirements. There is no CIO or CTO named in the FDD, suggesting technology decisions are handled by the operations leadership.
The FDD Item 11 signals are explicit: Pur Life Medical mandates a specific set of technology and equipment for its franchisees. The mandated systems include a CRM System, a CRM/EMR, Microcurrent devices, POS and EMR Software, and a suite of proprietary Pur-branded technologies: Pur Light, Pur Scan, Pur Wave, and PurConnect. The FDD does not name the third-party vendors behind the CRM, EMR, or POS systems, only that they are required. This represents both a barrier and an opportunity—if you can identify the incumbent vendors, you can position your product as a complementary integration or a superior replacement when contracts come up for renewal.
The presence of multiple proprietary systems (Pur Light, Pur Scan, Pur Wave, PurConnect) suggests the franchisor has invested in custom or white-labeled hardware and software. Any third-party software must integrate with or work alongside these proprietary tools, making API compatibility and data interoperability critical selling points.
The 2023 FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly specified. However, the mandatory tech requirements in Item 11 strongly imply a designated or approved supplier model, where franchisees must use systems specified by the franchisor.
Item 17 provides the renewal framework. Franchisees must give notice of intent to renew between 12 and 24 months before the expiration of the initial 10-year term. To renew, they must sign the then-current Franchise Agreement, which may include materially different terms, including updated technology mandates. They must also pay a renewal fee, cure any defaults, and sign a general release of claims. This renewal trigger is the most predictable window for a vendor to displace an incumbent system, as franchisees are forced to comply with the latest HQ requirements at that point. With only 3 units and no disclosed opening dates, however, these windows will be infrequent and small in number.
The full 2023 Franchise Disclosure Document is embedded below. For software vendors, the most critical sections are Item 11 (Franchisor’s Obligations), which lists the mandated tech stack, and Item 17 (Renewal, Termination, Transfer), which defines the contract cycle. Item 1 lists the executives who control purchasing. Because no Item 8 extract is available, vendors should inquire directly about supplier approval processes during any discovery call. The FDD was filed with state franchise regulators in 2023 and represents the most current public disclosure. For a ranked target list of franchise brands matched to your software category, talk to FranCloud.
Questions vendors ask
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FDD alert
We’ll email you the moment Pur Life Medical files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WI | 1 |
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Related Health services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.