ZenotiZenoti, Inc.
MandatoryYou will also need to purchase Zenoti software for your point-of-sale system.
+76.923% units YoYHQ-led decisions
PROSE Franchising
Personal servicesSoftware purchasing at PROSE Franchising is controlled at the headquarters level, with key decision-makers including Vice President of Operations Beau Citron and Directors Nate McFarland, Joe Luongo, Todd Treml, and Craig Flom. The franchise currently operates 24 total units (23 franchised, 1 company-owned) and mandates Zenoti by Zenoti, Inc. as its core operational platform. For software vendors, this represents a small but concentrated account where a single HQ relationship can unlock the entire system.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
Live signals
Total units
24
23 franchised
Unit growth YoY
+76.923%
vs prior filing
AUV
—
Item 19, 2022
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
—
per unit
Investment range
$329K–$570K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at PROSE Franchising
PROSE Franchising is a personal-services franchise based in Arizona with 24 total units—23 franchised and 1 company-owned—as disclosed in its 2022 Franchise Disclosure Document. The system grew units by 76.9% year-over-year, signaling active expansion. For a software vendor, the addressable market is small: just 24 locations. However, the franchise’s centralized purchasing structure means a single HQ relationship can convert the entire system. Average unit volume is not disclosed in the most recent FDD, and the royalty rate stands at 6.0% of gross sales.
Who controls software purchasing
Software purchasing authority sits at the headquarters level. The 2022 FDD lists five executives in Item 1: Nate McFarland (Director), Beau Citron (Vice President of Operations), Joe Luongo (Director), Todd Treml (Director), and Craig Flom (Director). No dedicated Chief Information Officer or Chief Technology Officer is named. In practice, Vice President of Operations Beau Citron is the most likely operational buyer for technology that touches salon workflows, while the director group likely holds approval authority for enterprise-level tools. Vendors should prepare to engage operations leadership rather than a standalone IT function.
Mandated and current tech stack
PROSE Franchising mandates Zenoti by Zenoti, Inc. as its core operational platform. Zenoti is a vertically focused salon-and-spa management system covering POS, appointment scheduling, inventory, and CRM. No other mandated technology vendors are named in the FDD. This creates a clear integration surface: any software that needs to interoperate with Zenoti—whether for payments, marketing automation, or analytics—must work within or alongside that ecosystem. The absence of additional mandates also leaves room for complementary tools, provided they do not conflict with the Zenoti requirement.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract, so the franchise’s procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. Vendors should assume a controlled process given the centralized decision-making and the single mandated platform. On renewals, Item 17 outlines a 10-year initial term with a renewal term of equal length. Franchisees must give notice 9 to 12 months before expiration and must execute the then-current Franchise Agreement, which may include different royalty, brand fund, and technology access fees. They must also upgrade their salons to then-current standards. With the latest FDD dated 2022, the earliest large renewal cohort would fall around 2032, though newer units added during the recent growth wave will have staggered expiration dates.
How to read the PROSE Franchising FDD
The 2022 PROSE Franchising FDD is embedded below. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), Item 8 (procurement restrictions—absent here), and Item 17 (renewal conditions). Because the FDD does not disclose an operator footprint or parent company, vendor due diligence must rely on the HQ roster and the Zenoti mandate as the primary signals. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
PROSE Franchising, answered from the filing
The buying center includes Vice President of Operations Beau Citron and Directors Nate McFarland, Joe Luongo, Todd Treml, and Craig Flom. No dedicated CIO is listed; operations leadership likely drives technology decisions.
The 2022 FDD mandates Zenoti by Zenoti, Inc. as the operational platform. No other mandated systems are disclosed.
The system has 24 total units: 23 franchised and 1 company-owned. Year-over-year unit growth was 76.9%.
The FDD does not include an Item 8 procurement extract, so the designated-supplier vs. approved-supplier model is not publicly disclosed.
Renewal terms run 10 years, with notice required 9–12 months before expiration. With the latest FDD from 2022, early renewals may cluster around the 2032 window.
The 2022 FDD was filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
View only A one-time purchase — the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment PROSE Franchising files a new annual FDD — usually the freshest signal of a vendor change.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.