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From the filings
Operator-led decisions
ProMD Health
Health servicesSoftware purchasing at ProMD Health appears decentralized, with no single HQ buyer identified in the 2025 FDD. The franchise does not mandate a specific tech stack, leaving decisions to its 13 mapped operators across roughly 15 locations. This creates an addressable market of small, independent units, primarily concentrated in Maryland.
For software vendors selling into US franchise brands.
Live signals
Total units
—
system-wide
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
—
all-in, Item 7
Procurement
—
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
16 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 16 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Submit to Franchisor, monthly, quarterly, and/or annual financial reports including balance sheets, cash flow statements, profit and loss statements, and other reports as required by Franchisor.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 17
We may revoke our approval of any previously approved supplier at any time if the quality of the product or the supplier's financial condition or ability to satisfy your requirements do not continue to meet our satisfaction.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
Franchisor may charge a reasonable fee for inspection, review, and approval of suppliers.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If Franchisee desires to purchase any items from an unapproved supplier, Franchisee shall submit to Franchisor a written request for such approval or shall request the supplier itself to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
At the option of Franchisor, assign to Franchisor or Franchisor’s designee all of Franchisee’s rights, title and interest in and to any and all (i) telephone numbers of Franchisee’s franchise and all related Yellow Pages, White Pages and other business listings
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee agrees to participate in and fully comply with any patient warranty or guaranty, or patient satisfaction program Franchisor may establish from time to time.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
At all times during the term of this Agreement and for a period of three (3) years after the termination or expiration of this Agreement, Franchisee covenants and agrees to permit Franchisor or its designated agents at all reasonable times to examine, at Franchisor’s expense and at such location as Franchisor may…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor shall have the right to add to or otherwise modify the Operating Manual from time to time to reflect changes in any of the System Standards, provided that no such addition or modification shall alter Franchisee’s fundamental status and rights under this Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee shall solely operate the Franchised Business from an office space that is approved by and meets Franchisor’s then site requirements (Site) and is identified in Exhibit 2 to this Agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish a separate Website or Social Media account or page without Franchisor’s prior written approval.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
It is required that Franchisee spends at least $5,000 per month for Local Advertising to generate public interest and awareness of the Franchised Business and to adequately penetrate the market for Franchisee’s products and services within Franchisee’s trading area.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee authorizes Franchisor to initiate debit entries and/or correction entries to a designated checking account for payment of royalties or any other fees and amounts payable to Franchisor
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee shall maintain a competent, conscientious, trained staff (who shall have been adequately trained per Franchisor Standards) in numbers sufficient to service patients promptly and properly, including at least a trained manager (or other trained supervisory employee in accordance with the Operating Manual) on…
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
permit Franchisor to access Franchisee’s communication and information system at all times via modem or other means specified by Franchisor from time to time.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to charge a fee for a refresher, remedial, and additional training it provides.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisor may require Franchisee (or if Franchisee is other than an individual, the Designated Manager) to attend a regional or national meeting of ProMD Health franchisees at a location within the United States designated by Franchisor.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Is a minimum grand opening advertising spend required?Franchise agreement
The vendor opportunity at ProMD Health
ProMD Health presents a niche, fragmented opportunity for software vendors. The system consists of roughly 15 locations, as mapped by FranCloud, operated by 13 distinct franchisees. The operator footprint is overwhelmingly composed of single-unit owners, with 11 operators falling into the 1-unit band and only 2 operators controlling between 2 and 9 units. No operators have scaled to 10 or more locations. This structure means a vendor's sales cycle will involve pitching individual business owners, not a centralized procurement department. The geographic concentration is tight, with 7 of the mapped units in Maryland, followed by 2 each in Delaware and Virginia, and a single unit each in Colorado and Texas.
Who controls software purchasing
The 2025 Franchise Disclosure Document does not list any executives at the franchisor level. This absence of a disclosed HQ leadership team, combined with the lack of any technology mandates, strongly suggests that software purchasing authority is held at the unit level. For a vendor, the buyer persona is the individual franchisee—a small business owner managing a health services practice. There is no CIO, VP of Operations, or centralized buyer to pitch at a corporate headquarters. Your go-to-market strategy must be a direct, multi-account sales motion targeting these 13 operators.
Mandated and current tech stack
ProMD Health does not mandate or recommend any specific technology systems in its 2025 FDD. The document is silent on point-of-sale, practice management, electronic health records, scheduling, or any other operational software. This is a critical piece of intelligence for vendors: there is no incumbent to displace by corporate decree. Every franchisee is a greenfield opportunity, free to choose their own stack. However, this also means there is no top-down mandate to drive a system-wide refresh, making each sale a ground-up effort. The absence of a named tech stack is the defining characteristic of this account from a sales perspective.
Procurement, renewals, and timing
The FDD provides no extractable data on procurement rules (Item 8) or renewal and termination windows (Item 17). The lack of an Item 8 signal typically points to an open procurement model where franchisees are not bound to buy from designated or approved suppliers. This is consistent with the fully decentralized technology approach. Without a standard initial term length or renewal cycle disclosed, there are no predictable, system-wide contract windows to target. Vendor switching is likely driven by individual operator pain points, new unit openings, or the rare event of a multi-unit operator standardizing across their small portfolio.
How to read the ProMD Health FDD
The full 2025 ProMD Health Franchise Disclosure Document is available for review below. This legal filing, submitted to state franchise regulators, is the source of all unit counts, operator data, and the absence of technology mandates cited in this analysis. For software vendors, the FDD is the foundational document for understanding the rules of engagement within a franchise system. Use the embedded viewer to verify the decentralized purchasing structure and identify any updates in subsequent annual filings. For a ranked list of franchise systems with the highest propensity to buy your software, based on tech mandates and operator concentration, talk to FranCloud.
Questions vendors ask
ProMD Health, answered from the filing
The 2025 FDD does not list any HQ executives or a centralized buying center. With 11 single-unit operators and no franchisor tech mandates, purchasing authority likely rests with individual franchisees.
The 2025 FDD does not name any mandated or recommended POS, operational, or clinical software systems. The tech stack appears to be entirely at the discretion of each franchisee.
FranCloud has mapped roughly 15 locations operated by 13 distinct franchisees. The system is dominated by single-unit operators, with only 2 multi-unit owners in the network.
The 2025 FDD does not contain an Item 8 procurement signal. This typically indicates an open procurement model where franchisees are not required to purchase from designated or approved suppliers.
Contract renewal signals are absent from the 2025 FDD. Without a mandated tech stack or disclosed initial term length, vendor switching is likely event-driven, tied to individual operator dissatisfaction or unit openings.
The ProMD Health FDD was filed with state franchise regulators in 2025. You can review the full document using the embedded PDF viewer below to conduct your own detailed analysis.
Source
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FDD alert
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We’ll email you the moment ProMD Health files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
12 operators run 13 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit11
2–9 units1
Top states by locations
| MD | 6 |
|---|---|
| VA | 2 |
| CO | 1 |
| TX | 1 |
| DE | 1 |
Related Health services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.