From the filings
PROFILE runs 98 health-services locations out of its South Dakota headquarters — 63 franchised, 35 company-owned — led by a five-person executive team including CEO Nate Malloy. Item 8 already designates all internet marketing and social media as a franchisor-controlled category. Unit count fell 38.2% year over year at a $552,692 average unit volume and 5% royalty.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2022)
15% reference
Franchisor behaviours
25 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You must use our designated bookkeeping and financial software vendor, unless we approve another vendor in advance in writing.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We may have independent access to the information required in our reports and information generated and stored in your Computer Systems, without limitation.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must periodically deliver to us accounting, tax and other information (or copies of documents), as we request, including a monthly financial statement with profit and loss and balance sheet.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We or our affiliates are currently the only approved supplier for: • Profile Start-up Kit, which is currently purchased from our affiliate, Profile Products, or its designee(s); • Certain site selection services and site development services; • All customer coaching and plans, including customized “Profile® Plans”; •…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify our standards and specifications at our discretion, to comply with changes in technology, laws and markets, and for any other reason that we deem appropriate.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
Based on our audited financial statements, during our last fiscal year (ended December 31,2020), we derived $0 of consideration resulting from purchases or leases of products and services by our franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Our suppliers may make payments to us or to our affiliates based on purchases by our franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
70Item 8
approximately 70-90% of your purchases and leases in operating the Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you want to purchase any product of an unapproved brand, you must notify us, and must pay us a supplier review and testing fee equal to our direct and indirect costs, but at least $2,000.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You may not purchase from alternative suppliers until the suppliers are approved by us.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
All telephone, email, Internet domain name, Internet directory, and listings of all kinds for the Franchised Business are our property, and will revert to us on termination or expiration, at our option.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You must participate and cooperate with any customer comment or secret shopper feedback program that we implement in the future.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We or our agents may have remote or in person, physical or electronic, access to your business and Computer Systems to examine or audit your business, at any reasonable time without notice.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
This manual is confidential and remains our property, and we may modify it at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
The location must meet our site selection criteria, and we will mutually agree on the final site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
We control all Internet (including mobile and social media) access, marketing, and usage, and you may not advertise on the Internet without our prior consent.
Is a minimum grand opening advertising spend required?
YesItem 11
The minimum amount required to be spent is $45,000 for a stand-alone store and $30,000 for an in-facility store.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You will spend a minimum of 2% of your Gross Revenue each month on marketing and promotion, in such media and such times as we approve.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase certain goods and services from approved or designated sources.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase certain goods and services from approved or designated sources.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You must make all payments to us by the time specified in this Agreement, or if not specified by the time we request, and by any method we specify, including check, cash, certified check, money order, credit or debit card, automatic pre-authorized payment plan, electronic funds transfer, ACH (automated clearing…
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
You will provide and will cause your employees to wear any required uniforms or attire.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You are required to use our point of sale system, and you are required to transact all sales in connection with the operation of the Franchised Business through our point of sale system.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We may have independent access to the information required in our reports and information generated and stored in your Computer Systems, without limitation.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We may charge a reasonable fee for such training (currently up to $1,000 per person) subject to reasonable increase by us, plus travel, food, and accommodations and all other necessary expenses for all your attendees.
Questions vendors ask
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FDD alert
We’ll email you the moment PROFILE files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
55 operators run 94 mapped locations. 8 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| MN | 14 |
|---|---|
| IA | 9 |
| SD | 5 |
| IL | 4 |
| NE | 4 |
Ownership
unknown of profile plan.
Related Health services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.