Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You must use and pay for the accounting software designated by Us.
From the filings
Plunj
Personal servicesPlunj runs 4 franchised personal-services locations, with strict equipment sourcing rules under Item 8 and technology requirements set out separately in Item 11 of the filing.
For software vendors selling into US franchise brands.
Live signals
Total units
4
4 franchised
Unit growth YoY
—
vs prior filing
AUV
$263K
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$45K
per unit
Investment range
$415K–$716K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
3 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information and data collected or generated by the computer and the POS system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Financial Statements The 5th day of each month for the We may require the report to be prior month’s financials, and within 90 submitted in our standard format. days of the end of the fiscal year 5.5.1 Access and Use of Financial Records.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We or our affiliates may derive income from required purchases or leases of goods or services made by our franchisees from approved sources.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may issue new specifications and standards for any aspect of Our System, or modify existing specifications and standards, at any time by revising Our Manuals and/or issuing new written directives (which may be communicated to You by any method We choose).
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
45552Item 8
In the last fiscal year ending on December 31, 2024, our revenues from the sale or lease of products and services purchased by our franchisees from required sources was $45,552 or 29% of our total revenues of $155,416.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
We or Our affiliate may derive revenue from the sale of required goods and services through mark-ups in prices We charge to You for goods and services purchased from Us or an affiliate, or We or an affiliate may receive compensation or discounts from the supplier for Your purchase of such goods and services.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
We estimate that the proportion of required purchases or leases will represent 50% to 80% of your overall purchases in opening your franchise business and 10% to 30% of your overall purchases in operating your franchise business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
Before beginning our evaluation, you must pay a supplier evaluation fee of $500.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You may establish suppliers on the approved list by making an appropriate application to us.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
All property and listings that are associated with and considered part of Our brand, Intellectual Property, and System revert back to Us upon Termination of this Agreement excluding any of your unbranded Operating Assets.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You must meet the requirements of, and comply with enhancements and changes to, the PCI and DSS and maintain PCI compliance with the current version of the PCI and DSS.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We may conduct periodic evaluations, inspections, and audits of any or all aspects of Your Franchise Business at reasonable intervals by Our duly authorized representative for compliance with the System, reporting, customer service and the standards and procedures set forth in the Manuals.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may issue new specifications and standards for any aspect of Our System, or modify existing specifications and standards, at any time by revising Our Manuals and/or issuing new written directives (which may be communicated to You by any method We choose).
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve your site before a lease is entered into or you begin construction.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Advertising and Promotion You are required to participate in all marketing programs as directed by us and to use all materials, mediums, and other information made available to you in doing so.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You are required to participate in the loyalty, gift card, discount, memberships, subscription, and coupon programs we develop.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You are required to participate in a local or regional advertising cooperative when established or approved by us.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Pursuant to these contracts, you must purchase items or services from the approved suppliers.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You shall purchase, use, provide, carry, and sell only those goods and services that meet Our specifications and/or that are purchased from Our approved suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Currently, the Fees as shown and calculated on the Gross Sales Report are due and payable and must be received by Us or credited to Our account by pre-authorized bank debit and automatically withdrawn from Your Operating Account.
Must the franchisee participate in a gift card program?
YesItem 11
You are required to participate in the loyalty, gift card, discount, memberships, subscription, and coupon programs we develop.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Your Franchise Business must be managed by either Your Operating Principal or a designated manager who will be required to devote their full time (at least 40 hours per week), attention, and best efforts to the management and operation of Your Franchise Business.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We require the use of a point of sale system designated by us to be purchased or leased from our designated supplier.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information and data collected or generated by the computer and the POS system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We can also require you to attend refresher training classes if you do not pass our inspections, if you are in default or otherwise determined by us in our sole discretion.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
If held, attendance is mandatory for Your Operating Principal, and You must pay registration Fees (see Exhibit “A-3”) and all travel, lodging, food, and other expenses for each of Your attendees.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 7
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Plunj
Plunj runs 4 franchised locations in the personal-services segment, with an average unit volume of $263,134.75 and a 6% royalty on a 10-year initial term.
Who controls software purchasing
Plunj's leadership team includes Members/Managers Sean and Lauren Foster, Member Derek Ence, LLC Manager Kim Ence, and Director of Franchising Development Ian Ence.
Tech named in the FDD, and what is actually required
Item 11 of the FDD sets Plunj's technology requirements; the specific systems are laid out in the embedded filing below.
Procurement, renewals, and timing
Item 8 requires an approved-supplier list, with the proprietary Plunj cold plunge pool and its fiber grate drain and chillers bought from the franchisor or an affiliate; franchisees may propose alternative suppliers subject to a $500 evaluation fee and franchisor approval. Item 17 offers a 10-year renewal term, requiring 6 to 12 months' notice, modernization to then-current standards, a successor fee, and a signed release.
How to read the Plunj FDD
The filing embedded below was filed with state franchise regulators in 2025 and includes the Item 19 financial performance representation referenced above. Talk to FranCloud for a ranked target list of franchise systems like this one.
Questions vendors ask
Plunj, answered from the filing
Plunj's leadership includes Members/Managers Sean and Lauren Foster, Member Derek Ence, LLC Manager Kim Ence, and Director of Franchising Development Ian Ence — the team behind the brand's supplier and equipment standards.
Item 11 of the FDD sets Plunj's technology requirements; see the embedded filing below for the specific systems.
4 franchised locations in the personal-services segment.
Item 8 requires an approved-supplier list, with the proprietary Plunj cold plunge pool and its fiber grate drain and chillers bought from the franchisor or an affiliate; franchisees may propose other suppliers for a $500 evaluation fee.
The 10-year initial term and matching Item 17 renewal term set the cadence, with 6 to 12 months' notice required and modernization to then-current standards before signing a new agreement.
The filing is embedded below. It was filed with state franchise regulators in 2025 and includes the Item 19 financial performance representation.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Plunj files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
10 operators run 10 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit10
Top states by locations
| CT | 1 |
|---|---|
| VA | 1 |
| MD | 1 |
| IA | 1 |
| OR | 1 |
Related Personal services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.