MindbodyMindbody
Mandatoryhalf in your local market. We may require your expenditures to be used in cooperative advertising, if established. You will pay this fee directly to our approved vendor, currently Mindbody. Scheduling
From the filings
HQ-led decisions
Play PKL Franchising
FitnessSoftware purchasing at Play PKL Franchising is controlled at the headquarters level by a small executive team led by Co-CEOs Brian Weller and Dustin Parker Martin, and COO Kaitlyn Coakley. The system currently operates a single company-owned unit and mandates a Pickleball Booking System and Court Reservations platform. With only one location on file, the addressable market is nascent, making this an early-stage opportunity for vendors who can align with a franchisor building its tech stack from the ground up.
For software vendors selling into US franchise brands.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$55K
per unit
Investment range
$3.18M–$7.53M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
OpenTableOpenTable
Mandatoryour Franchised Business. This fee is subject to change by the third-party vendor. You will pay this fee directly to our $250 per month approved vendor, currently plus $1 for every OpenTable. This fee
ToastToast
Mandatoryserve the right to increase this fee as we add technology services to our System. Payable to an approved third-party point of sale (“POS”) System supplier POS System we designate, currently Toast. Thi
CanvaCanva
tware and Music Subscriptions: You will be required as part of your Computer System to subscribe to additional software, security systems and music subscription services including Canva, Hootsuite, an
FacebookMeta
ons that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, the Metaverse, webpages, microsites, social networking sites (e.g., Facebook, Twitter, L
HootsuiteHootsuite
nd Music Subscriptions: You will be required as part of your Computer System to subscribe to additional software, security systems and music subscription services including Canva, Hootsuite, and Spoti
InstagramMeta
ans, including, but not limited to, the Internet, World Wide Web, the Metaverse, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, TikTok, YouTube, Instagram, etc.), bl
LinkedInLinkedIn
essed through electronic means, including, but not limited to, the Internet, World Wide Web, the Metaverse, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, TikTok, Yo
TikTokTikTok
ugh electronic means, including, but not limited to, the Internet, World Wide Web, the Metaverse, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, TikTok, YouTube, Ins
TwitterX
an be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, the Metaverse, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, T
YouTubeGoogle
tronic means, including, but not limited to, the Internet, World Wide Web, the Metaverse, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, TikTok, YouTube, Instagram,
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 1 question the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
We shall have full access to all of your Computer System, POS System, video surveillance and data and all related information by means of direct access, either in person or by telephone, modem, or Internet to permit us to verify your compliance with your obligations under this Agreement.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall supply to us on or before the 15th day of each month a balance sheet and income statement of your Franchised Business for the preceding month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We may designate ourselves or our affiliates as Approved Suppliers for certain or all of the products and services offered at your Franchised Business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We have the right to modify or change any vendor, equipment or software requirement at any time during the term of this Agreement.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ending December 31, 2023, neither we nor our affiliate derived any revenue as a result of franchisee purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
We have the right to retain volume rebates, markups and other benefits from suppliers, including our Affiliates, or in connection with the furnishing of suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
It is anticipated that during the operation of your Franchised Business, required purchases from us, our affiliates or the vendors that we specify or approve (not including rent, Royalty Fees or labor costs) are estimated to be approximately 75% to 80% of your total monthly purchases in the continuing operation of…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
you will be charged an assessment fee for the examination of any product, vendor, or supplier submitted to us for approval.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
(i) you must submit a written request to us for approval of the supplier;
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 11
We may designate, and own, the telephone numbers for your Franchised Business.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You must abide by all federal and state privacy laws inclusive of its implementing regulations and other applicable laws related to the collection, storage, use, and data security of personal or individually identifiable customers information and comply with our policies pertaining to such privacy laws.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Make periodic visits, which may be announced or unannounced, to your Franchised Business for the purposes of determining compliance with the requirements of the Franchise Agreement, for conducting quality assurance audits, and for any other purpose connected with the System only if we deem such necessary in our…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We have the right to add to or otherwise modify the Manual from time to time to reflect changes in the specifications, standards, operating procedures and rules we prescribe.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
Your Franchised Business will be located at a single site, which must meet our standards and specifications and must be approved by us in advance.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend a minimum of $15,000 to $45,000 on the Grand Opening Marketing Program which includes local advertising, promotion, and other marketing activities that we specify or approve in connection with your grand opening.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You are required to spend 1% of Gross Revenue per month on local marketing, advertising and promotion of your Franchised Business.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You must, at your expense, participate in, and comply with the requirements of our gift certificate, loyalty, customer retention, and customer loyalty programs that we implement from time to time.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You are required to purchase the Proprietary Products and Non-Proprietary Products from us, or from suppliers and/or distributors we designate or approve.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You are required to purchase the Proprietary Products and Non-Proprietary Products from us, or from suppliers and/or distributors we designate or approve.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
We require you to enter into a merchant services agreement with our designated supplier for payment processing and fund transfer services (i.e., ACH).
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
All fees and other amounts due to us or advanced by us shall be paid to us through a designated bank account. You must allow us to debit your account through the Automated Clearing House (“ACH”) system.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
If the Operating Principal will not supervise the Franchised Business on a full-time and daily basis, you must employ a full-time manager (a “Manager”) with qualifications reasonably acceptable to us, who will assume responsibility for the daily operation of the Franchised Business.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use any hardware and software programs we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
We shall have full access to all of your Computer System, POS System, video surveillance and data and all related information by means of direct access, either in person or by telephone, modem, or Internet to permit us to verify your compliance with your obligations under this Agreement.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You must pay our per diem training charges per person per day for additional and refresher training, which is currently $1,000 per day.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Attendance is mandatory.
The filing answers no to 7 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?
- Must the franchisee participate in a gift card program?Franchise agreement
- Must the franchisee use a CRM system designated or approved by the franchisor?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at Play PKL
Play PKL Franchising is a fitness concept built around pickleball, headquartered in Massachusetts. According to its 2024 Franchise Disclosure Document, the system consists of exactly one company-owned location, with no franchised units yet operating. For software vendors, this represents a pre-scale opportunity: a single decision-making node where the right product introduction could become the mandated standard as the brand grows.
The royalty rate is set at 7.0% of gross revenue, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the FDD. With no franchised operators mapped in our corpus and no parent company on file, Play PKL appears independently owned and tightly controlled by its founders.
Who controls software purchasing
All software purchasing authority sits with the executive team named in Item 1 of the FDD. Co-Chief Executive Officers Brian Weller and Dustin Parker Martin share the top leadership role, while Kaitlyn Coakley serves as Chief Operating Officer. In a system this small, there is no separate IT or procurement department. A vendor pitch effectively goes to the Co-CEOs and COO, who will evaluate any tool against their operational playbook and scalability requirements.
Mandated and current tech stack
The FDD mandates a Pickleball Booking System and Court Reservations platform for franchisees. This is the only technology requirement explicitly named in the disclosure. No specific vendor is identified, which means the franchisor has either not yet selected a preferred provider or has chosen not to disclose the name. For a software vendor in the court-booking or fitness-management space, this is a direct signal of a category where the franchisor has established a requirement but may still be open to vendor evaluation.
No POS, payroll, accounting, or CRM systems are mentioned as mandated or recommended in the FDD. This absence suggests those categories remain unstandardized, creating additional white space for vendors who can demonstrate multi-unit readiness.
Procurement, renewals, and timing
Item 8 of the FDD, which typically discloses procurement restrictions and designated suppliers, contains no extract in our data. This likely means the franchisor has not yet formalized a procurement program. Vendors should interpret this as an open environment where the franchisor can adopt new tools without unwinding existing supplier relationships.
Renewal terms, outlined in Item 17, require franchisees to sign the then-current Franchise Agreement, which may have materially different terms, and pay a renewal fee equal to 50% of the then-current Initial Franchise Fee. The renewal term is 5 years. For the single existing unit, the initial 10-year term means a renewal window is years away. The more immediate trigger for software sales will be the signing of new franchise agreements, each of which creates a fresh implementation opportunity bound by the tech mandates in effect at that time.
How to read the Play PKL FDD
The 2024 Play PKL Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executive team and corporate structure), Item 11 (franchisor assistance and mandated technology), Item 8 (procurement restrictions), and Item 17 (renewal and transfer conditions). Because the system has only one unit, the FDD is concise, but the mandates it does contain are binding on any future franchisee. Reviewing the document in full will help you understand exactly where your product fits and who you need to contact.
For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize the right opportunities.
Questions vendors ask
Play PKL Franchising, answered from the filing
Co-CEOs Brian Weller and Dustin Parker Martin, alongside COO Kaitlyn Coakley, form the core buying center. As a single-unit franchisor, all technology decisions are centralized with this leadership group.
The FDD mandates a Pickleball Booking System and Court Reservations solution. No specific vendor is disclosed, indicating a potential opening for providers in this category.
The system consists of 1 company-owned unit, with no franchised locations reported. This is a very early-stage fitness concept.
Procurement details are not disclosed in the most recent FDD. The franchisor has not published designated or approved supplier lists in Item 8.
With a 10-year initial term and a 5-year renewal, the single unit's contract cycle is long. Watch for new franchise sales or system-wide tech mandates as growth triggers.
The 2024 FDD is filed with state franchise regulators. You can review it directly in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Play PKL Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
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Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.