Pilates Addiction

The vendor opportunity at Pilates Addiction

Pilates Addiction operates a small, tightly-controlled network of 11 total units, split between 9 company-owned locations and just 2 franchised outlets. The brand is concentrated in four states: California leads with 6 units, followed by New York with 3, Tennessee with 1, and New Jersey with 1. Average unit volume sits at $451,547, and franchisees pay an 8.0% royalty. For a software vendor, the addressable market is limited to these 11 locations, but the centralized purchasing model means you only need to win one deal to cover the entire system.

The brand appears independently owned, with no parent company on file. Year-over-year unit growth is not disclosed in the most recent FDD. All 11 mapped operators are single-unit owners; there are no multi-unit operators in the system. This structure reinforces the HQ-centric buying dynamic: franchisees are unlikely to have independent software budgets or authority.

Who controls software purchasing

Decision-making authority rests with the C-suite at the brand's California headquarters. The 2026 FDD lists Sarah Luna as Chief Executive Officer and Trevor Lucas as Chief Financial Officer. Bob McQuillan serves as Chief Development Officer, and Anthony Geisler is listed as Chief Executive Officer of Sequel Brands, suggesting a connection to a broader brand portfolio. For a software pitch, the primary targets are CEO Sarah Luna and CFO Trevor Lucas, who together control operational and financial approvals.

Because the system mandates specific technology, the evaluation process is likely handled internally by these executives rather than through a franchisee advisory council or decentralized manager network. Vendors should prepare for a direct executive sale with a focus on system-wide compliance and ease of deployment across both company-owned and franchised locations.

Mandated and current tech stack

Pilates Addiction's technology stack is defined by a single, system-wide mandate: Mindbody by Mindbody, Inc. The FDD explicitly requires franchisees to use Mindbody for member management software and a member-facing app. This is a hard mandate, not a recommendation. For any vendor selling adjacent or replacement software—whether scheduling, payments, CRM, or marketing automation—the conversation must start with how your product integrates with or improves upon the existing Mindbody environment.

No other mandated or recommended technology vendors are named in the FDD. This creates a clear picture: Mindbody is the operational backbone, and any new tool must either complement it or offer a compelling reason to rip and replace at the HQ level.

Procurement, renewals, and timing

The procurement model at Pilates Addiction is not disclosed in the most recent FDD. Item 8, which typically outlines designated or approved suppliers, provided no extract. This absence of data means vendors cannot assume a formal RFP process or an open-supplier policy. In practice, with only 11 units and a mandated tech stack, procurement is likely ad-hoc and relationship-driven, managed directly by the CEO or CFO.

Renewal and contract term details are similarly opaque. The initial franchise term is not disclosed, and Item 17—covering renewal, termination, and transfer—provided no extract. Without visibility into contract cycles, vendors should approach Pilates Addiction with a solution-oriented pitch rather than trying to time a contract window. The small unit count means any software change is a high-stakes decision for the brand, so expect a deliberate, executive-led evaluation.

How to read the Pilates Addiction FDD

The Franchise Disclosure Document for Pilates Addiction was filed with state franchise regulators in 2026. It contains the full legal and operational disclosures required by the FTC, including the Item 11 technology mandates and Item 1 executive roster cited throughout this page. For software vendors, the FDD is the single best source of truth on what the brand requires, who runs the company, and how the franchise system is structured. Review the embedded PDF below to verify the data and uncover additional details relevant to your product category.

If you are building a target account list for fitness and wellness franchise sales, FranCloud can help you rank systems like Pilates Addiction by tech mandate strength, decision-maker accessibility, and unit growth potential.