Body20

The vendor opportunity at Body20

Body20 is a fitness franchise headquartered in California with 62 total units as of the 2025 FDD—61 franchised and one company-owned. The system reported average unit volume of $469,629 and year-over-year unit growth of 35.6%, signaling a rapidly expanding footprint. For software vendors, the immediate addressable market is the 61 franchised locations, though the growth trajectory suggests that number will rise. The operator base is small and concentrated: only two mapped operators appear in the FDD, both single-unit, with locations in Washington and Illinois. No multi-unit operators are on file, meaning every sale is likely a direct conversation with the franchisor or a single-location owner following HQ’s lead.

Who controls software purchasing

The 2025 FDD lists five executives in Item 1: Lindsay Junk (Chief Executive Officer), Ryan McEvoy (President), Trevor Lucas (Chief Financial Officer), Bob McQuillan (Chief Development Officer), and Anthony Geisler (Chief Executive Officer of Sequel Brands). No dedicated CIO or VP of Technology is named, so software purchasing authority likely sits with the CEO and President, with the CFO involved in budget approval. Because Body20 mandates a core operational system, the franchisor clearly exerts top-down control over technology decisions. Vendors should expect to engage at the HQ level rather than selling location by location.

Mandated and current tech stack

Body20 mandates Mindbody by Mindbody, Inc. across all units. Mindbody is a well-known platform in the fitness industry, handling scheduling, point-of-sale, and client management. The FDD does not disclose any other mandated or recommended systems, which leaves room for complementary software in areas like payroll, accounting, marketing automation, or specialized fitness tracking—provided those tools integrate with or sit alongside Mindbody. Vendors offering direct replacements for Mindbody face a high barrier, as the mandate is explicit and system-wide.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so Body20’s procurement model—whether designated supplier, approved supplier, or open—is not publicly known. Similarly, Item 17 renewal signals and the initial franchise term are not disclosed in the available data. This lack of visibility makes it difficult to predict contract cycles. However, with 35.6% unit growth, new franchisees are onboarding regularly, and each new location represents a fresh software decision point under the franchisor’s guidance. Vendors should monitor new openings and be prepared to align with HQ’s technology roadmap.

How to read the Body20 FDD

The Body20 franchise disclosure document was filed with state franchise regulators in 2025. It contains the legal and operational details that govern the franchise system, including the mandated technology stack, executive team, and unit economics. For software vendors, the FDD is the most reliable source of truth on who controls purchasing and what systems are already in place. Review the embedded PDF below to examine the full document, and use the data points here to qualify Body20 as a target account. For a ranked list of franchise systems that match your software category, reach out to FranCloud.