From the filings

HQ + multi-unit

Picklr Franchise

Fitness

Picklr Franchise runs 24 pickleball facilities out of its Utah headquarters, 22 franchised and 2 company-owned. Procurement runs through a designated-suppliers-only model under Item 8, while Canva, QuickBooks and Revel already show up in franchisee operations without being contractually required. At a $1,101,660 average unit volume and 7% royalty, this is a small system worth sizing up for software fit.

For software vendors selling into US franchise brands.

Live signals

Total units
24
22 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.10M
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$1.27M–$2.09M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2025)

Ongoing fees: 9% of gross sales (FY2025)Royalty 7%, Ad fund 2%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

CanvaCanva
MarketingItem 6

y Fee includes POS commencing 90 days the 17th of each (currently PlaybyPoint), Bridge LMS, from opening of the month Picklr email, Podium, social media Picklr Franchise software, Canva, REVEL and Sou

DUPRDUPR
Industry softwareItem 11

g credentials, along with accredited certification from recognized providers like Quatro Pickleball, IPTPA, PPR, or PCI. Instructors must also have a thorough understanding of the DUPR rating system a

QuickBooksIntuit
AccountingItem 6

0 - $3,000 per year) a. QuickBooks Training - $1,500 (one time) b. QuickBooks setup on Store Server - $180 (one time) c. QuickBooks Support During Integration $1,200 (one time) d. QuickBooks Beginning

QuickBooks OnlineIntuit
AccountingItem 6

ttend additional training to be approved each trainee to work in the Picklr Franchise, the Franchisee will pay the training fee. QuickBooks QuickBooks License – Before opening and QuickBooks online so

QvinciQvinci
AccountingItem 6

ooks Training - $1,500 (one time) b. QuickBooks setup on Store Server - $180 (one time) c. QuickBooks Support During Integration $1,200 (one time) d. QuickBooks Beginning Balances Qvinci is an account

RevelRevel Systems
POSItem 6

ncludes POS commencing 90 days the 17th of each (currently PlaybyPoint), Bridge LMS, from opening of the month Picklr email, Podium, social media Picklr Franchise software, Canva, REVEL and Sound Trac

Franchisor behaviours

What the franchisor requires

25 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 3 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

Franchisor reserves the right to have independent access to information on Franchisee's Computer System.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Franchisee shall also submit to Franchisor current financial statements and other reports as Franchisor may reasonably request to evaluate or compile research and performance data on any operational aspect of the Picklr Franchise.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Franchise agreement

Franchisee must purchase all products, services, equipment, tools, inventory, supplies and hardware and software from Franchisor's designated or authorized suppliers, manufacturers, and distributors, which might include the Franchisor and its Affiliates.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Therefore, Franchisor expressly reserves the right to add to, subtract from, revise, modify or change from time to time the System or any part thereof, and Franchisee agrees to promptly accept and comply with any such addition, subtraction, revision, modification or change and to make such reasonable expenditures as…

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

411698.22

Item 8

In the fiscal year ending December 31, 2024, Franchisor received $411,698.22 in rebates on a cash basis from purchases by franchisees from required vendors.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

In the fiscal year ending December 31, 2024, Franchisor received $411,698.22 in rebates on a cash basis from purchases by franchisees from required vendors.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

5

Item 8

Franchisor estimates that the purchase of supplies, equipment, inventory, fixtures, goods, services and products from Franchisor or its designated or authorized sources, or those meeting its standards and specifications, will be approximately 60% to 70% of Franchisee’s total cost to establish a Picklr Franchise and…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

Franchisee or the supplier must pay Franchisor's then-current fee for evaluating the proposed product or supplier which will range from $0 to $5,000 depending upon the amount of Franchisor's time needed to evaluate a proposed product or supplier, including travel expenses and other hard costs associated with the…

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

Franchisee may request that Franchisor authorize or designate a new supplier by following the procedures, and paying all required fees and expenses for approval, set forth periodically by Franchisor in Franchisor’s discretion.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee acknowledges as between Franchisor and Franchisee, Franchisor has the sole rights to, and interest in, all telephone numbers, directory listings, social media accounts, web addresses, URLs, and e- mail addresses used by Franchisee to promote the Picklr Franchise and/or associated with the Marks.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor or Franchisor’s authorized agent shall have the right to request, receive, inspect and audit any of the records referred to above wherever they may be located.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisee acknowledges that Franchisor may modify its standards and specifications and operating and marketing techniques set forth in the Operations Manual unilaterally under any conditions and to the extent in which Franchisor, in its discretion, deems necessary to protect, promote, or improve the Marks, and the…

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Franchisee must select the site for its Picklr Franchise subject to Franchisor’s authorization.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Franchisee may not independently market on the Internet, or use any domain name, address, locator, link, metatag, or search technique, with words or symbols similar to the Marks or otherwise establish any presence on the Internet without Franchisor's prior written approval.

Is a minimum grand opening advertising spend required?

Yes

Item 11

For the period beginning 90 days before Franchisee opens its Picklr Franchise and continuing through the first 60 days after Franchisee opens its Picklr Franchise, Franchisee must spend between $25,000 and $35,000 on advertising, marketing materials, activations and grand openings.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Franchisee will pay to Franchisor the greater 1% of its total Gross Sales or $1,500 (“Local Fund”) for marketing purposes in the area immediately surrounding Franchisee’s Picklr Franchise.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

Franchisee agrees (i) to join, participate in, and actively support any Cooperative established in the Picklr Franchise’s DMA, and (ii) to make contributions to each Cooperative on the payment schedule adopted by the Cooperative’s members and at the contribution rate Franchisor authorizes.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

Franchisee must purchase all products, services, equipment, tools, inventory, supplies and hardware and software from Franchisor's designated or authorized suppliers, manufacturers, and distributors, which might include the Franchisor and its Affiliates.

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

Franchisee must purchase all products, services, equipment, tools, inventory, supplies and hardware and software from Franchisor's designated or authorized suppliers, manufacturers, and distributors, which might include the Franchisor and its Affiliates.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Franchisee must remit fees and other amounts due to Franchisor hereunder via electronic funds transfer (“EFT”) or other similar means utilizing a Franchisor authorized computer system or otherwise noted.

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

All employees must be clean and neat in appearance and wear appropriate Picklr attire at all times.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee will use in the Picklr Facility for its POS system, training system, email, social media software, management and music.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

Franchisor reserves the right to have independent access to information on Franchisee's Computer System.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

Franchisor reserves the right to conduct additional training or re-training workshops, seminars and other related activities regarding the operation of the Picklr Franchise.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisor may also hold a mandatory annual conference to discuss sales techniques, new Services and Products, training techniques, bookkeeping, accounting, performance standards, advertising programs, merchandising procedures and other topics.

The filing answers no to 6 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?Item 11
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
  • Must the franchisee participate in a gift card program?Franchise agreement
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
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The vendor opportunity at Picklr Franchise Picklr Franchise operates 24 pickleball facilities out of its Utah headquarters — 22 franchised, 2 company-owned — with a $1,101,660 average unit volume and a 7% royalty on sales. The FDD makes a financial performance representation in Item 19. For a vendor evaluating fit, that combination of scale and disclosed unit economics makes this a system worth sizing up now.

Who controls software purchasing Item 2 names the franchisor's officers. Purchasing runs through Item 8, which designates suppliers only: franchisees must buy required equipment, supplies, fixtures, inventory, goods, services and products from the franchisor or its authorized, designated or required suppliers and distributors. Franchisees may propose an alternate supplier for approval, which gives a vendor two paths in: a direct pitch to the franchisor, or a franchisee-initiated approval request.

Tech named in the FDD, and what is actually required None of the systems the FDD lists are mandated. Canva, QuickBooks by Intuit, Qvinci and Revel by Revel Systems appear as tools already in use; DUPR and QuickBooks Online by Intuit are named in the filing without being tied to any requirement.

Procurement, renewals, and timing Operator data shows 2 mapped operators, one of them multi-unit, spread across roughly 6 located units, concentrated in Illinois, Virginia, Minnesota and Texas. Item 17 sets a 5-year successor term: franchisees must sign the then-current franchise agreement (which may carry materially different terms), stay current on payments, sign a release, and pay a successor franchise fee. That renewal point is a natural moment to reopen a vendor conversation. Picklr Franchise is part of the Picklr parent, worth checking for group-level purchasing decisions.

How to read the Picklr Franchise FDD The 2025 FDD was filed with state franchise regulators. The embedded PDF viewer below lets you read Item 8's supplier terms, Item 11's technology and training requirements, Item 17's renewal conditions and Item 19's financial performance representation directly. Talk to FranCloud for a ranked list of franchise systems that fit your product before you build the pitch.

Questions vendors ask

Picklr Franchise, answered from the filing

Item 2 of the FDD is where the franchisor's officers are named. Procurement runs through a designated-supplier model under Item 8, and franchisees may propose a new supplier for approval — so a pitch needs to clear that approval path rather than a single named executive.
None of the systems in the filing are mandated. Canva, QuickBooks by Intuit, Qvinci and Revel by Revel Systems are in use; DUPR and QuickBooks Online by Intuit are named in the filing without a requirement to use them.
24 locations as of the 2025 FDD — 22 franchised and 2 company-owned. Operator data places mapped units in Illinois, Virginia, Minnesota and Texas, with one multi-unit operator among the two mapped.
Item 8 designates suppliers only: franchisees must buy required equipment, supplies, fixtures, inventory, goods, services and products from the franchisor or its authorized, designated or required suppliers and distributors. Franchisees may propose an alternate supplier for approval.
The initial term runs 10 years, with a 5-year successor term requiring franchisees to sign the then-current agreement, stay current on payments, sign a release, and pay a successor franchise fee — a natural point to reopen a vendor conversation.
The 2025 FDD was filed with state franchise regulators. Use the embedded PDF viewer below to read Items 8, 11, 17 and 19 directly.
Source

Read the filing itself

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Picklr Franchise2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

2 operators run 6 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1
2–9 units1

Top states by locations

IL3
VA1
MN1
TX1

Ownership

The portfolio behind Picklr Franchise

unknown of picklr parent.

Related Fitness brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.