QuickBooksIntuit
Mandatorytware and must be used for all billing, customer booking/scheduling, record/data retention, sales transactions and processing, etc. Accounting Software You will be required to use QuickBooks Online ac
From the filings
HQ-led decisions
Pickleball Kingdom - AREA REPRESENTATIVE OFFERINGPickleball Kingdom
FitnessSoftware purchasing at Pickleball Kingdom is controlled at the headquarters level by executives including Founder and CEO Michael “Ace” Rodrigues and COO Rob Streett. The franchise currently mandates a point of sale computer system and point of sale software, though specific vendors are not named in the 2024 FDD. With only 3 franchised units across 4 states, the immediate addressable market is small, but the 10-year initial term and 5-year renewal windows create long-tail vendor opportunities.
For software vendors selling into US franchise brands.
Live signals
Total units
3
3 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2024
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
$60K
per unit
Investment range
$1.53M–$3.25M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ZipRecruiterZipRecruiter
ction and Building Services, LLC (“SCBS”) in Tucson, Arizona, from December 2019 to August 2021; and from December 2017 to December 2019, Mr. Haynie worked as a Sales Associate at Ziprecruiter.com, ba
Franchisor behaviours
What the franchisor requires
30 requirements the franchisor states in this filing, each in its own words; 4 explicit no's.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The software programs, point of sale systems and computer hardware used at Pickleball Kingdom Businesses are designed to enable us to have independent access to the information generated and stored by the system at all times, and there is no contractual limitation on our access to, or use of, the information we…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Not later than March 15th after the end of each calendar year during the term of this Agreement, your complete annual financial statements (which may be unaudited), including a balance sheet, profit and loss statement, and statement of cash flows, prepared in accordance with generally accepted accounting principles…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We may designate ourselves or our affiliates as approved or designated suppliers of any item.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to add, remove or otherwise change designated sources for any products or services in our sole discretion at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
Neither we nor our affiliates had any revenues from the sale of products or services to franchisees in the fiscal year ended December 31, 2025, nor did we or our affiliates receive any rebates, refunds or other payments from any designated sources because of transactions with our franchisees during such time period…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
40Item 8
We estimate your required purchases for the operation of your Square Cow Business will range between 40% and 50% of your annual purchases or leases.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
You or the proposed supplier will be required to pay for the cost of the inspection and the test (including our administrative expenses), and you must also pay us an amount equal to the greater of $500 or the actual costs and expenses we incur in connection with the evaluation of your proposed supplier or product.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If we require that an item be purchased from an approved supplier and you wish to purchase it from a supplier we have not approved, you must submit to us a written request for approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
the undersigned (hereinafter called the “Franchisee”) hereby irrevocably assigns, effective upon the date of termination or expiration of the Franchise Agreement, the telephone listings and numbers stated below to Square Cow Franchise Family, LLC (hereinafter called “Franchisor”)
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
You must, at your expense, comply with all payment card industry (“PCI”) and government security standards and requirements designed to protect cardholder data in connection with payments made via credit and debit cards.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Conduct periodic evaluations of your operations.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We reserve and shall have the sole right to make changes in the Confidential Operations Manual, the Business System and the Marks at any time and without prior notice to you.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve the site as meeting our standards before you may begin any construction or renovations or use such site for your Square Cow Business.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You shall not maintain a website or otherwise maintain a presence or advertise on the Internet (including any social media sites such as Facebook, Twitter, etc.) or any other public media in connection with the Franchised Business without our prior written consent.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You must spend at least Ten Thousand Dollars ($10,000) on advertising and promoting your Pickleball Kingdom Business during the Grand Opening Period.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend at least two percent (2%) of your Gross Sales on local advertising and promotion of your Square Cow Business in the Protected Area
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
At your expense, you must fully participate in all of our membership programs (including our membership reciprocity requirements), gift card programs, loyalty programs, credit card programs, customer tracking programs, incentive programs, reward programs, and other types of programs (“Customer Card Programs”) that we…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Cooperative is established for an area that includes your Protected Area, we will make available to you a copy of the written governing documents for such Cooperative, and you must become a member of the Cooperative and participate in the Cooperative by contributing the amounts required by the Cooperative’s…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
If we have approved suppliers (including manufacturers, distributors and other sources) for any inventory, supplies, materials, fixtures, furnishings, equipment, computer systems and other products or services used or offered for sale at your Square Cow Business, you must obtain these items and services from those…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
If we have approved suppliers (including manufacturers, distributors and other sources) for any inventory, supplies, materials, fixtures, furnishings, equipment, computer systems and other products or services used or offered for sale at your Pickleball Kingdom Business, you must obtain these items and services from…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must purchase, install and at all times use our designated software systems and point-of-sale computer system at your Square Cow Business.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You agree to execute Exhibit E to this Agreement and all other documents necessary to permit us to withdraw funds from your designated bank account by electronic funds transfer (“EFT”) in the amount of the royalty fee, the Advertising Fund contribution (described in Section IX.C.), and any other amounts due under…
Must the franchisee participate in a gift card program?
YesFranchise agreement
You shall sell, issue, and honor only those gift cards and/or certificates (together “Gift Cards”) that have been prepared utilizing the standards provided by us in the Manuals or otherwise in writing.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
At least 30 days before your Square Cow Business opens for business, you must designate at least the number of Assistant Managers we require, but in no event less than one Assistant Manager.
Must employees wear uniforms specified by the franchisor?
YesItem 8
Specifically, you must purchase Square Cow Moovers uniforms, marketing materials and promotional items only from us or our designated vendor.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
In connection with your franchised Pickleball Kingdom business, you must purchase, install and at all times use our designated point of sale computer system at your Pickleball Kingdom Business.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The software programs, point of sale systems and computer hardware used at Pickleball Kingdom Businesses are designed to enable us to have independent access to the information generated and stored by the system at all times, and there is no contractual limitation on our access to, or use of, the information we…
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must purchase, install and at all times use our designated software systems and point-of-sale computer system at your Square Cow Business.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may require your Operating Partner, General Manager and Assistant Managers to attend additional training programs and seminars from time to time.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
If we schedule an annual franchise conference, you must attend.
The filing answers no to 4 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at Pickleball Kingdom
Pickleball Kingdom is an early-stage fitness franchise concept headquartered in Arizona, operating under parent company Pickleball Kingdom National, LLC. The 2024 Franchise Disclosure Document reports just 3 franchised units, with no company-owned locations disclosed. The operator footprint is thin: 6 mapped operators control approximately 6 located units, and none are multi-unit operators. The unit-band split confirms all operators fall into the 1-unit category, with zero operators in the 2-9, 10-24, or 25+ bands. Geographically, the system spans four states—Arizona (2 units), South Dakota (2 units), Hawaii (1 unit), and Rhode Island (1 unit).
For software vendors, this is a nascent account. The total addressable unit count is 3, making this a small, high-touch sale rather than a volume play. However, the 10-year initial franchise term and 5-year renewal term mean that once a vendor is embedded, switching costs are high and contract tenures are long. The real opportunity lies in establishing a relationship now, before the system scales, and positioning your solution as the de facto standard as new franchisees join.
Who controls software purchasing
Purchasing authority sits squarely at headquarters. The 2024 FDD lists three key executives: Michael “Ace” Rodrigues, Founder and Chief Executive Officer; Rob Streett, Chief Operating Officer; and David Haynie, Chief Pickleball Officer. In a system of this size, Rodrigues and Streett are the likely decision-makers for any technology evaluation. There is no CIO, CTO, or VP of Technology named in the FDD, which is consistent with a 3-unit franchise. Vendors should expect to engage directly with the founder and COO, framing conversations around operational efficiency, scalability, and franchisee onboarding.
Because all 6 mapped operators are single-unit franchisees with no multi-unit presence, there is no multi-unit operator (MUO) buying center to influence purchasing. This is a purely HQ-driven decision environment, which simplifies the sales process but also concentrates gatekeeping power.
Mandated and current tech stack
Item 11 of the 2024 FDD mandates two technology components: a point of sale computer system and point of sale software. The FDD does not name specific vendors for either component, which is notable. Many franchise systems disclose their approved POS vendor by name; Pickleball Kingdom’s silence on this point suggests either flexibility in vendor selection or an early-stage system that has not yet standardized on a single provider.
For POS vendors, this is a greenfield opportunity. For complementary software categories—scheduling, membership management, CRM, marketing automation, payroll—the FDD discloses no mandates or recommendations, meaning these categories are entirely open. Vendors in these spaces can approach Pickleball Kingdom without fear of an incumbent lock-in, but should be prepared to justify why their solution merits a mandate or recommendation in a system that is still defining its tech stack.
Procurement, renewals, and timing
The 2024 FDD does not include an Item 8 procurement extract, leaving the designated-supplier versus approved-supplier model undisclosed. This lack of transparency means vendors must ask directly about the process for becoming a recommended or mandated vendor. In practice, early-stage franchisors often rely on founder relationships and informal evaluations rather than formal RFP processes.
Renewal timing is governed by Item 17, which grants franchisees a 5-year renewal right contingent on signing the then-current form of franchise agreement. Critically, the renewal agreement “may be materially different than the form attached to this Disclosure Document,” including updated technology requirements. This creates a natural trigger point for software re-evaluation. If Pickleball Kingdom updates its tech mandates between now and the first renewal cycle, franchisees will be required to comply, opening a window for new vendors to displace incumbents. The first renewal cohort will not arrive for several years given the 10-year initial term, but vendors who build relationships now will be well-positioned when that window opens.
How to read the Pickleball Kingdom FDD
The full 2024 Pickleball Kingdom FDD is embedded below. Key sections for software vendors include Item 11 (technology mandates), Item 1 (executive team and parent company structure), Item 17 (renewal conditions and term length), and Item 20 (outlet and operator footprint). Pay close attention to what is not disclosed—the absence of named POS vendors and the missing Item 8 procurement language are signals in themselves. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize accounts by mandate strength, decision-maker accessibility, and unit growth trajectory.
Questions vendors ask
Pickleball Kingdom - AREA REPRESENTATIVE OFFERINGPickleball Kingdom, answered from the filing
The buying center includes Founder and CEO Michael “Ace” Rodrigues and COO Rob Streett. As a small, founder-led system, purchasing decisions are centralized at the parent company, Pickleball Kingdom National, LLC.
The 2024 FDD mandates a point of sale computer system and point of sale software. Specific vendor names are not disclosed in Item 11, presenting a discovery opportunity for POS vendors.
There are 3 franchised units in the US, with no company-owned locations disclosed. Units are spread across Arizona (2), South Dakota (2), Hawaii (1), and Rhode Island (1).
The 2024 FDD does not include an Item 8 procurement extract, so the designated versus approved supplier model is not publicly disclosed. Vendors should inquire directly about supplier qualification requirements.
With a 10-year initial term and a 5-year renewal term, contract windows are infrequent. Franchisees must sign the then-current agreement at renewal, which may include materially different tech requirements, creating a future trigger for re-evaluation.
The 2024 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed Item 11 technology mandates and executive disclosures.
Source
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Pickleball Kingdom - AREA REPRESENTATIVE OFFERINGPickleball Kingdom files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
4 operators run 6 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
2–9 units2
Top states by locations
| AZ | 2 |
|---|---|
| SD | 2 |
| HI | 1 |
| RI | 1 |
Ownership
The portfolio behind Pickleball Kingdom - AREA REPRESENTATIVE OFFERINGPickleball Kingdom
single_brand_holdco of Pickleball Kingdom.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.