Pet Evolution

The vendor opportunity at Pet Evolution

Pet Evolution operates 19 locations—16 franchised and 3 company-owned—across six states, with Minnesota (11 units) and Texas (7 units) as its densest markets. The chain grew unit count by 100% year-over-year, signaling an active development pipeline. Average unit volume sits at $1,067,313, giving franchisees meaningful revenue to invest in operational software. For vendors, the total addressable unit count is small, but the growth trajectory and mandated technology stack create a concentrated, high-intent sales environment. The operator base is predominantly single-unit owners: 36 operators run one location, while only two operators control between two and nine units. This fragmentation means HQ influence over technology decisions is likely high.

Who controls software purchasing

The C-suite at Pet Evolution is lean and directly involved in operations. Rian Thiele serves as Chief Executive Officer, Peter Carlson as President, and Fred Macciocchi Jr. as Chief Operating Officer and Secretary. Lisa Weikle, Vice President of Operations, rounds out the key decision-making group. In a 19-unit system, these executives are accessible and likely evaluate technology vendors personally. The COO and VP of Operations are the most probable entry points for a software pitch, given their direct oversight of store-level processes. There is no CIO or CTO listed in the FDD, which is typical for a chain of this size and suggests technology decisions sit with the operations leadership.

Mandated and current tech stack

The 2025 Franchise Disclosure Document explicitly mandates a point-of-sale software for all franchisees. The specific vendor name is not disclosed in the filing, which is common—FDDs often describe technology requirements without naming commercial partners. This gap represents a clear research opportunity for vendors selling POS-adjacent tools: scheduling, CRM, loyalty, or payment processing. If you can identify the incumbent POS, you can position your product as an integration partner or a superior alternative ahead of the next renewal cycle. No other mandated technology systems are mentioned in the available data.

Procurement, renewals, and timing

Pet Evolution's franchise agreements carry a 10-year initial term. Renewal is conditional: franchisees must be in good standing, sign a new agreement that may contain materially different terms, upgrade their store and equipment to then-current standards, provide evidence of property control, sign a general release, and pay a renewal fee. The equipment-upgrade clause is the critical trigger for software vendors—it forces franchisees to revisit their tech stack at each 10-year mark. With the chain's recent rapid expansion, many units are early in their terms, meaning new-store openings are the more immediate sales vector. The procurement model beyond the POS mandate is not detailed in the available FDD extract, so vendors should inquire directly about approved-supplier processes during discovery.

How to read the Pet Evolution FDD

The 2025 FDD is embedded below for full review. Focus on Item 11 for the franchisor's technology obligations—this is where the POS mandate lives and where any additional software requirements would be listed. Item 19 contains the financial performance representations that underpin the $1.07 million AUV figure. Item 1 names the executives above and confirms the independently owned structure with no parent company. For procurement rules, examine Item 8, though the available extract did not surface specific supplier-designation language. The operator footprint data comes from the franchisee list, which maps 38 individuals across approximately 40 located units. Use this FDD to build a precise account plan before reaching out to the HQ team.