Performance360

The vendor opportunity at Performance360

Performance360 is a fitness franchise headquartered in California with a total footprint of 11 units, split between 9 franchised locations and 2 company-owned sites. The system reported a 50% year-over-year unit growth rate in its 2025 FDD, signaling active expansion. Average unit volume sits at $274,526, with an 8.0% royalty rate. For software vendors, the immediate addressable market is small—just 11 locations—but the growth trajectory and centralized purchasing model concentrate the sales effort on a single decision-making hub. The operator base consists entirely of single-unit franchisees, with 12 mapped operators across states including California (4), Illinois (1), Michigan (1), Hawaii (1), and Indiana (1). No multi-unit operators are on file.

Who controls software purchasing

Technology purchasing authority rests at the corporate level. The 2025 FDD lists three executives in Item 1: Bryan Pritz, Chief Data Officer; David Thomas, CEO; and Leonard Weiner, Chief Operating Officer. The presence of a Chief Data Officer suggests an internal owner for data infrastructure and technology evaluation. A vendor’s initial outreach should target Bryan Pritz as the most likely technical buyer, with COO Leonard Weiner as the operational stakeholder. CEO David Thomas may be involved in final approval given the small size of the executive team. There is no parent company on file; Performance360 appears independently owned, meaning no external corporate IT department influences decisions.

Mandated and current tech stack

The only technology mandate disclosed in the 2025 FDD is a PERFORMANCE360-approved Point-Of-Sale system. The filing does not name a specific third-party vendor for this POS, only that it must be approved by the franchisor. No other operational software—such as scheduling, CRM, payroll, or access control—is listed as mandated or recommended. This leaves open opportunities for vendors in adjacent categories, though any sale would need to navigate the franchisor’s approval process. The absence of a named tech stack beyond POS means the current software environment is largely undefined from the FDD alone, requiring direct discovery.

Procurement, renewals, and timing

Procurement mechanics are opaque. Item 8 of the FDD, which typically discloses designated or approved supplier arrangements, contains no extract. This means the franchisor has not publicly codified a supplier program, or it operates under a less formal approval model. Similarly, Item 17—covering renewal, termination, and transfer—provides no extract, and the initial franchise term length is not disclosed. Without these data points, contract renewal windows cannot be estimated from the FDD. The most actionable timing signal is the 50% unit growth: new locations require POS and potentially other systems, creating implementation opportunities as units open.

How to read the Performance360 FDD

The full 2025 Franchise Disclosure Document is available below. For software vendors, the critical sections are Item 1 (executive team and franchisor background), Item 11 (franchisor’s obligations, where the POS mandate appears), and Item 20 (outlet summary, showing the unit counts and state-level footprint). The operator data confirms a purely single-unit system, meaning no franchisee has enough scale to drive independent technology decisions—reinforcing the need to sell through HQ. Review the embedded document for the complete legal and operational picture before building your pitch.