Agile & Co.
MandatoryAgile & Co. provides local marketing services for franchised Centers and the Local Marketing spend will be submitted directly to them.
P-FIT THE PLATINUM STANDARD OF FITNESS
FitnessSoftware purchasing authority at P-FIT THE PLATINUM STANDARD OF FITNESS is not detailed in the 2022 FDD—no HQ executives are listed in Item 1. The franchise currently operates 6 total units (2 franchised, 4 company-owned) with a disclosed AUV of $905,869.09. Vendors targeting this brand should note the mandated Agile & Co. and Zen Planner systems, which define the existing tech landscape.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Zen Planner
MandatoryCurrently, We required Zen Planner as Our CRM System for member management and billing. You are required to use this online system
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
6
2 franchised
Unit growth YoY
—
vs prior filing
AUV
$906K
Item 19, 2022
Royalty
7%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$40K
per unit
Investment range
$156K–$370K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at P-FIT
P-FIT THE PLATINUM STANDARD OF FITNESS is a small fitness franchise based in Florida. According to the 2022 FDD, the system comprises 6 total units—2 franchised and 4 company-owned. The average unit volume (AUV) is $905,869.09. For software vendors, the immediate addressable market is limited to the 2 franchised locations, though the 4 company-owned units may also represent a sales opportunity if corporate-level purchasing is accessible. The royalty rate is 7.0%, and the initial franchise term is 10 years. Year-over-year unit growth is not disclosed in the available data.
Who controls software purchasing
The 2022 FDD does not list any HQ executives in Item 1. As a result, the specific decision-maker for software purchases—whether a CIO, VP of Operations, or owner-operator—is unknown. Vendors should approach the brand directly to identify the buying center. In systems this small, purchasing authority often rests with the founder or a general manager, but no names or titles are on file to confirm this.
Mandated and current tech stack
P-FIT mandates two technology systems: Agile & Co. and Zen Planner. These are the only named vendors in the FDD. Agile & Co. likely handles business operations or marketing functions, while Zen Planner is a well-known fitness management platform covering scheduling, membership, and billing. Any software vendor pitching to P-FIT must demonstrate integration capability or a clear value-add beyond these mandated tools. No other recommended or optional systems are disclosed.
Procurement, renewals, and timing
Item 8 of the FDD contains no procurement signal, so the franchise’s purchasing model—whether designated supplier, approved supplier, or open—is not disclosed. Renewal terms are detailed in Item 17: franchisees must provide 6–12 months’ notice, have no defaults in the last 12 months, comply materially with all agreements, satisfy all monetary obligations, complete additional training, modernize the center and equipment, pay a renewal fee, and sign the then-current Franchise Agreement (which may contain materially different terms). The renewal term is 5 years. These conditions suggest that software evaluation windows may open around modernization requirements or renewal negotiations.
How to read the P-FIT FDD
The 2022 FDD is embedded below. It was filed with state franchise regulators and contains the legal and operational disclosures required for franchise sales. Key sections for software vendors include Item 11 (mandated systems), Item 8 (procurement restrictions), and Item 17 (renewal and modernization conditions). Because the system is small and executive names are absent, direct outreach to the franchisor may be necessary to supplement the FDD’s limited vendor-intelligence value. For a ranked target list of franchise systems matched to your software category, contact FranCloud.
Questions vendors ask
P-FIT THE PLATINUM STANDARD OF FITNESS, answered from the filing
The 2022 FDD does not list any HQ executives in Item 1, so the specific buying center is unknown. Vendors should inquire directly about who controls technology decisions.
The FDD mandates Agile & Co. and Zen Planner. No other mandated or recommended systems are disclosed.
There are 6 total units—2 franchised and 4 company-owned. This is a very small, early-stage franchise system.
Item 8 procurement signals are not disclosed in the 2022 FDD, so the designated-supplier vs. open model is unknown.
Initial terms are 10 years; renewals are 5 years with 6–12 months’ notice required. Contract windows may align with renewal cycles or modernization mandates.
The 2022 FDD was filed with state franchise regulators. You can view it in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.