Onyva Franchising

The vendor opportunity at Onyva Franchising

Onyva Franchising operates in the personal services segment with a single company-owned location and no franchised units disclosed in the 2023 FDD. The addressable market for software vendors is therefore limited to one unit and the headquarters in Massachusetts. The franchisor collects a 6.25% royalty, and the initial franchise term is 10 years. Year-over-year unit growth is not disclosed, and no operator footprint is mapped in our corpus. For a software vendor, the immediate opportunity is narrow: pitch the HQ decision-makers on tools that integrate with or replace the mandated stack, or wait for franchise expansion that would multiply the unit count.

Who controls software purchasing

Purchasing authority sits with the executive team named in Item 1 of the 2023 FDD. Merritt A. Mulman serves as Chief Executive Officer and Member of the Board of Managers. Dr. Lisa N. Mulman is Chief Brand Officer, Miles S. Mulman is President, and Aliaksandra “Sasha” Bolotova holds the title of Executive Vice President. No dedicated CIO or CTO is listed, so software vendors should direct outreach to the CEO and President, who likely evaluate technology decisions alongside brand and operational considerations. The company appears independently owned, with no parent company on file, meaning no external corporate procurement layer exists.

Mandated and current tech stack

The 2023 FDD mandates two systems: Onyva Solutions and QuickBooks by Intuit Inc. Onyva Solutions is the namesake platform, presumably covering core operational or booking workflows for the personal services model. QuickBooks handles accounting. No other mandated or recommended technology vendors are disclosed. Vendors selling complementary software—such as CRM, marketing automation, or HR tools—must demonstrate how their product coexists with or enhances this mandated stack without conflicting with franchisor requirements.

Procurement, renewals, and timing

Item 8 of the FDD contains no procurement extract, so the franchisor’s supplier model—whether designated, approved, or open—is not publicly known. Renewal conditions under Item 17 require substantial compliance, written notice, maintaining or substituting premises, signing the then-current successor franchise agreement, a general release, and payment of a successor franchise fee equal to 25% of the then-current franchise fee. Renewal terms are 10 years. With only one unit and no disclosed franchised locations, renewal-driven software evaluation cycles are infrequent. Any expansion of the franchise system would create new software evaluation moments tied to onboarding and compliance.

How to read the Onyva Franchising FDD

The 2023 Franchise Disclosure Document is the primary source for vendor due diligence. It lists the executive team, mandated technology, fees, and renewal terms. Because the system is small and independently owned, the FDD is the most complete public record of how the franchisor governs technology. Use the embedded viewer below to search for Item 11 (mandated systems), Item 1 (executives), and Item 17 (renewal triggers) to build your pitch. When you need a ranked target list of franchise systems that match your software, FranCloud can help you prioritize based on unit counts, tech mandates, and decision-maker access.