QuickBooksIntuit
Mandatoryomote the System and the sale of Onyva Spa Businesses. This may include posting financial information of each franchisee on an intranet website. You must provide us access to your QuickBooks software,
From the filings
HQ-led decisions
Onyva Dog Spa
Personal servicesSoftware purchasing at Onyva Dog Spa is controlled at the headquarters level by a small executive team including CEO Merritt A. Mulman and President Miles S. Mulman. The brand currently mandates FranConnect, Onyva Solutions, and QuickBooks, and operates a single company-owned location in Florida with an average unit volume of $1,092,558. The addressable market for a vendor pitch is currently limited to this one corporate unit and any future franchisees.
For software vendors selling into US franchise brands.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.09M
Item 19, 2024
Royalty
6.25%
of gross sales
Ad fund
1.75%
national + local
Initial fee
$60K
per unit
Investment range
—
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
ons that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, mobile phones, social networking sites (e.g., Facebook, Twitter, L
FranConnectFranConnect
he Franchise Agreement until one month prior to Grand Opening at which time the fee will increase to $675. During the Pre-Open period the Technology Fee will cover: full access to FranConnect, which i
InstagramMeta
Plus, Pinterest, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iPad or Droid apps), and other applications, etc. Social Media Sites We will establish Instagram and Faceboo
LinkedInLinkedIn
essed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, mobile phones, social networking sites (e.g., Facebook, Twitter, LinkedIn, You Tube,
PinterestPinterest
ncluding, but not limited to, the Internet, World Wide Web, webpages, microsites, mobile phones, social networking sites (e.g., Facebook, Twitter, LinkedIn, You Tube, Google Plus, Pinterest, etc.), bl
TwitterX
an be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, mobile phones, social networking sites (e.g., Facebook, Twitter, LinkedIn, Y
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We (or our designee(s)) have the right to independently access the electronic information and data relating to your Onyva Spa Business, and to collect and use your electronic information and data in any manner, including to promote the System and the sale of Onyva Spa Businesses.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You agree to prepare and provide to us, in the manner and format that we prescribe from time to time (which may include reporting through the Computer System and/or maintaining the Computer System to enable us to access your records to obtain the following reports): (1) a report on the Franchised Business’s Gross…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
The designated supplier may be us or an affiliate of ours.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right from time to time to approve specifications or suppliers and distributors of the above products that meet our reasonable standards and requirements.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ended December 31, 2024, neither we nor our affiliate earned any revenue from the sale of required purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may receive payments from suppliers on account of the suppliers’ dealings with you and other franchisees, and may use any amounts received without restriction and for any purpose we and our affiliates deem appropriate.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
70Item 8
We estimate that your purchases or leases from approved suppliers or in accordance with our specifications will represent approximately 20% to 40% of your total purchases in the establishment of the Onyva Franchised Business, and 70% to 90% of your total purchases in your continuing operation of the Onyva Franchised…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay our expenses to evaluate goods, services or suppliers.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to use any goods or services in establishing and operating the Onyva Franchised Business that we have not approved (for goods and services that must meet our standards, specifications or that require supplier approval), you must first send us sufficient information, specifications and samples for us…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You agree to comply with the then-current Payment Card Industry Data Security Standards as those standards may be revised and modified by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org), or any successor organization or standards that we may reasonably specify.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
11. INSPECTIONS AND AUDITS 11.1 Our Right to Inspect the Onyva Franchised Business To determine whether you and the Onyva Franchised Business are complying with this Agreement and to assess your operations and adherence to System Standards, we and our designated agents or representatives may at Onyva FA 2025 ii 29…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Although we retain the right to establish and periodically modify System Standards that you have agreed to maintain, you retain the right to and responsibility for the day-to-day management and operation of the Onyva Franchised Business and implementing and maintaining System Standards at the Onyva Franchised Business.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
You must obtain our written approval of the proposed Onyva Spa Business location before signing any lease, sublease, or other document for the site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish an Online Site relating in any manner whatsoever to the Franchised Business or referring to the Marks.
Is a minimum grand opening advertising spend required?
YesItem 6
Under the Franchise Agreement we require you to spend a minimum of $7,500 on Pre and Grand-Opening Marketing.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Thereafter, the monthly required spend is $1,000 per month.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
You agree to maintain, at all times, credit-card relationships with the credit- and debit-card issuers or sponsors, check or credit verification services, financial-center services, merchant service providers, and electronic-fund-transfer systems (together, “Credit Card Vendors”) that we may periodically designate as…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You will authorize us to debit your business checking account automatically for the Royalty Fee, the Brand Fund Contribution, and the Technology Fee (the “Electronic Depository Transfer Account” or “EDTA”).
People
Must employees wear uniforms specified by the franchisor?
YesItem 6
To comply with Onyva requirements, your staff will need to wear uniforms.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
POS hardware (i.e. cash drawer, printer) approved by us that will integrate with Onyva Solutions’ POS Software component
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We (or our designee(s)) have the right to independently access the electronic information and data relating to your Onyva Spa Business, and to collect and use your electronic information and data in any manner, including to promote the System and the sale of Onyva Spa Businesses.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
From time to time, we may require that you, your Managing Owner or Operating Principal, Spa Manager, and other employees attend system-wide refresher or additional training courses.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
Conference Fee The then current One hundred We may hold an annual conference conference registration twenty (120) which you are required to attend.
The filing answers no to 5 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
- Must equipment be purchased from designated or approved suppliers?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Onyva Dog Spa
Onyva Dog Spa is an early-stage personal services brand headquartered in Massachusetts. According to its 2025 Franchise Disclosure Document, the system consists of a single company-owned unit, with no franchised locations currently reported. The brand’s average unit volume (AUV) sits at $1,092,558, a figure that signals strong unit-level economics for a single-location operator. For software vendors, the immediate addressable market is precisely one location, though the presence of a Vice President for Franchise Development, Lohith Chundi, on the executive team suggests that franchise sales are a strategic priority. Any vendor selling a platform that supports franchise development, onboarding, or multi-unit management should position their solution as scalable infrastructure for a system that is still defining its technology backbone.
Who controls software purchasing
Software purchasing authority at Onyva Dog Spa rests with a concentrated headquarters team. The FDD lists Merritt A. Mulman as Chief Executive Officer and Member of the Board of Managers, Dr. Lisa N. Mulman as Chief Brand Officer, and Miles S. Mulman as President. This family-led executive group is the de facto technology buying center. Vendors should direct their outreach to the CEO and President, as they hold the highest decision-making authority. Lohith Chundi, Vice President for Franchise Development, is another critical contact if your software supports franchise recruitment, territory mapping, or candidate relationship management. Steven Schnelwar, Director of Hospitality and Community, may influence tools related to customer experience or on-site operations. There are no multi-unit operators to influence purchasing from the franchisee side, simplifying the sales process to a single-threaded HQ conversation.
Mandated and current tech stack
The 2025 FDD mandates three specific technology systems. FranConnect, provided by FranConnect, is the designated franchise management platform, covering functions likely related to franchise sales, compliance, and operations. Onyva Solutions is also mandated, though its exact function—whether a proprietary booking, point-of-sale, or operational tool—is not detailed in the available FDD extracts. For financial management, the brand requires QuickBooks by Intuit Inc. This stack reveals a clear preference for established, franchise-specific infrastructure (FranConnect) alongside a ubiquitous accounting standard (QuickBooks). The mandate of Onyva Solutions, which shares the brand’s name, may indicate a proprietary or deeply customized system, presenting a potential barrier to replacement but an opportunity for vendors offering complementary integrations.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement signal in the provided extracts, meaning the brand’s policy on designated versus approved suppliers is not publicly detailed. Vendors should clarify during discovery whether Onyva Dog Spa maintains an open purchasing environment or requires HQ approval for all technology expenditures. The franchise agreement carries a 10-year initial term. Renewal conditions include substantial compliance, signing the then-current successor agreement, and paying a successor franchise fee of twenty-five percent of the then-current franchise fee. Critically, the FDD warns that the renewal agreement “may contain terms and conditions materially different from those in your previous franchise agreement, such as different fee requirements.” This language signals that contract terms—including technology mandates—could shift at each renewal window, creating potential openings for vendors to introduce new solutions when franchise agreements are renegotiated.
How to read the Onyva Dog Spa FDD
The full 2025 Franchise Disclosure Document provides the granular detail a vendor needs to qualify this account, including the complete Item 19 financial performance representation, the full list of mandated suppliers, and the precise language governing technology requirements. We have embedded the FDD viewer below so you can examine the source document directly. Pay close attention to Item 11 for the complete list of mandated systems and Item 17 for the full renewal and transfer conditions that dictate when franchisees may be free to adopt new software. When you are ready to build a ranked target list of franchise brands that match your ideal customer profile, FranCloud can help you prioritize systems based on tech stack gaps, growth signals, and decision-maker access.
Questions vendors ask
Onyva Dog Spa, answered from the filing
The buying center is concentrated in the C-suite. Key executives include Merritt A. Mulman (CEO), Miles S. Mulman (President), and Lohith Chundi (VP of Franchise Development), who would likely evaluate any operational or franchise sales technology.
The 2025 FDD mandates FranConnect (by FranConnect) for franchise management, Onyva Solutions for an undisclosed operational function, and QuickBooks (by Intuit Inc.) for accounting.
There is currently 1 total unit, which is company-owned. The franchised unit count was not disclosed in the FDD, and the brand has no multi-unit operators on file.
The procurement model is not explicitly detailed in the available FDD extracts. Vendors should inquire directly with HQ about designated or approved supplier requirements during the pitch process.
The initial franchise term is 10 years. Renewal requires signing the then-current agreement, which may have materially different terms, and paying 25% of the then-current franchise fee. No recent unit growth signals imminent expansion-driven tech purchases.
The 2025 Franchise Disclosure Document was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to conduct your own vendor due diligence.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Onyva Dog Spa files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| FL | 1 |
|---|
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.