One Endo

The vendor opportunity at One Endo

One Endo is a small, health-services franchise based in New York, operating 3 company-owned locations as of its 2024 FDD. The number of franchised units is not disclosed. For software vendors, the immediate addressable market is limited to these 3 locations, all under direct HQ control. The parent entities are OE Growth Enterprises, LLC and Masa Group, LLC. While the chain’s average unit volume (AUV) and royalty percentage are not publicly reported, the initial franchise term is 20 years, signaling long-term operational stability. Vendors should view this as a centralized, niche opportunity where a single relationship at HQ can unlock the entire footprint.

Who controls software purchasing

Software purchasing decisions at One Endo are made at the headquarters level. The FDD lists Nicholas Mastroianni, DDS and Dean Saccomanno, DDS as Managing Members and Co-Founders; both are practicing dentists and likely serve as the primary technology buyers. Carolyn Bolton, a Consultant, and Paul Vigario, a Co-Founder and Director, round out the executive team and may influence or advise on procurement. There is no separate IT or procurement executive named in the FDD, so initial outreach should target the co-founders directly. Because all units are company-owned, there is no multi-operator layer to navigate—vendors deal exclusively with this small HQ group.

Mandated and current tech stack

One Endo’s FDD mandates three technology components: a cloud-based scheduling and patient management system, Dentrix Ascend, and a Practice Management System (PMS). Dentrix Ascend, a Henry Schein One product, is the named vendor for practice management, indicating a preference for established dental-specific platforms. The cloud-based scheduling and patient management mandate suggests the chain values centralized, real-time data access across its locations. For vendors selling complementary or replacement software, the existing stack creates both integration requirements and displacement opportunities, particularly if you can demonstrate interoperability with Dentrix Ascend or offer a superior cloud-based workflow.

Procurement, renewals, and timing

The 2024 FDD does not include an Item 8 extract, so One Endo’s procurement model—whether designated supplier, approved supplier, or open—is not publicly known. Vendors should be prepared for either a centralized purchasing process or a more flexible, location-level discretion model. On renewals, Item 17 outlines that franchisees may renew for 5 or 10 years, provided they are in substantial compliance, potentially remodel at their own expense, and give notice between 6 months and 90 days before expiration. New contracts may have materially different terms. This renewal cycle creates natural windows for software evaluation, especially as franchisees approach the end of their initial 20-year term or subsequent renewal periods.

How to read the One Endo FDD

The One Endo 2024 Franchise Disclosure Document is embedded below for your review. Key sections for software vendors include Item 1 (executives and ownership), Item 11 (mandated tech stack), and Item 17 (renewal and contract timing). Because the chain is small and closely held, the FDD offers a concentrated view of decision-makers and operational requirements. Use this document to map the buying center, understand existing technology dependencies, and time your outreach around renewal windows. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize opportunities like One Endo.