OHM Fitness franchisor

The vendor opportunity at OHM Fitness

OHM Fitness is a small, emerging fitness franchisor headquartered in Arizona with 17 total units—15 franchised and 2 company-owned—across five states as of the 2025 FDD. The operator base is concentrated: 13 mapped operators run approximately 15 located units, with only two multi-unit operators in the system. Maryland leads with four locations, followed by Florida with three, and single units in Colorado, Minnesota, and California. For software vendors, this is a compact, centralized target. The franchisor mandates a specific tech stack across all locations, meaning a single sale at HQ can unlock the entire system. However, the total addressable unit count is small, so vendors should weigh the effort-to-reward ratio carefully.

Who controls software purchasing

Software purchasing authority sits squarely at the franchisor level. The 2025 FDD lists three executives in Item 1: Douglas Payne, Chief Executive Officer and Co-Founder; Joshua Coba, Vice President of Operations; and Jordan Krams, Director of Franchise Development. Payne and Coba are the most likely decision-makers for operational and back-office software, given their roles. There is no parent company or private equity sponsor on file—OHM Fitness appears independently owned—so no external investment firm influences procurement. Vendors should direct outreach to Payne and Coba, framing value propositions around system-wide compliance, ease of deployment across a small but standardized footprint, and integration with the existing mandated stack.

Mandated and current tech stack

The 2025 FDD is unusually specific about required technology. Item 11 mandates an Accounting System, with Ceterus named as the required accounting software. For point-of-sale and member management, Hapana POS System and MBO are both mandated. The franchise also requires styku 3D body imaging and measuring system, plus two proprietary systems: the OHM Fitness Controller and OHM Control Systems (OCS). This is a fully prescribed environment. Any vendor selling adjacent or replacement software must demonstrate clear integration paths with Hapana, MBO, and Ceterus at minimum. The presence of proprietary hardware-software combos (Controller, OCS) suggests deep operational integration that a new vendor would need to navigate.

Procurement, renewals, and timing

Item 8 of the FDD—which typically outlines designated suppliers, approved supplier processes, and purchasing restrictions—was not extracted in the available data. Without that signal, the exact procurement model remains undisclosed. Given the specificity of the mandated tech list, however, it is reasonable to infer a closed or highly controlled procurement environment. Renewal terms offer a potential window for vendor engagement. The initial franchise term is 10 years. To renew, a franchisee must sign the then-current form of franchise agreement, which the FDD explicitly states may contain materially different terms and conditions. This creates a natural inflection point where HQ could introduce new software requirements system-wide. Vendors should monitor renewal cycles and any announcements of updated franchise agreements.

How to read the OHM Fitness FDD

The 2025 FDD provides a clear, if lean, picture of this franchisor’s operations. Key sections for software vendors include Item 1 (executives and ownership), Item 11 (mandated systems), and Item 17 (renewal conditions). The unit count is small at 17, and no AUV is disclosed, so traditional financial benchmarking is limited. The royalty rate is 6.0%. The operator footprint shows a mix of single-unit and a few multi-unit owners, but no large franchisees with 10 or more units. This structure reinforces the HQ-centric purchasing model. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize based on tech mandates, decision-maker access, and growth signals.