CeterusCeterus
Mandatoryfee payable to us, we currently require you to purchase, license or lease the following software systems: Hapana POS System ($400 per month) and CRM software ($250 per month), the Ceterus accounting s
From the filings
HQ-led decisions
OHM Fitness franchisor
FitnessSoftware purchasing at OHM Fitness is controlled at the franchisor level, with CEO Douglas Payne and VP of Operations Joshua Coba as key decision-makers. The franchisor mandates a specific, named tech stack including Hapana POS, MBO, Ceterus accounting, and styku 3D imaging. With 17 total units (15 franchised, 2 company-owned) and a 10-year initial term, the addressable market is small but tightly standardized.
For software vendors selling into US franchise brands.
Live signals
Total units
17
15 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$49K
per unit
Investment range
$379K–$890K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
HapanaHapana
Mandatoryrades and updates in exchange for this fee. In addition to the technology fee payable to us, we currently require you to purchase, license or lease the following software systems: Hapana POS System ($
StykuStyku
50 per month), the Ceterus accounting software ($499.99 per month), the Video content streaming service ($159.99 per month), the fit radio music service ($49.99 per month) and the styku 3D body imagin
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within 90 days after the end of each calendar year, you must prepare a balance sheet for your Business (as of the end of the calendar year) and an annual statement of profit and loss and source and application of funds.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and our affiliates are currently the suppliers for all of the items included in the startup package.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to change the software or technology that you must use or add new software or technology at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We have not received any revenues from franchisee purchases from us during fiscal year ending December 31, 2024.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive rebates from all designated and required suppliers, ranging from 5% to 33% of the wholesale price paid by franchisees, based on future volume
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
15Item 8
We estimate that 15% of the total purchases and leases that will be required to establish and operate your Business will consist of source restricted goods or services.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
New Product or Cost of testing 10 days after invoice This covers the costs of testing new Supplier Testing products or inspecting new suppliers 1 you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If you want us to approve a supplier that you propose, you must send us a written notice specifying the supplier’s name and qualifications and provide any additional information that we request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
Section 26 Obligations include: cease use of intellectual property; return termination/non-renewal manual and branded materials and training materials; assign telephone numbers, listings and domain names to us; cancel fictitious names; provide files and information on franchisees; and pay amounts due (also see “r”…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To ensure compliance with this Agreement, we or our representatives will have the right to enter your studio, evaluate your operations and inspect or examine your books, records, accounts and tax returns.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We can modify the Manual at any time to reflect changes in System standards.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
Each Franchise Agreement grants you the right to operate a single OHM Fitness® Studio at a specific location that must be approved by us in advance.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
At this time, we do not allow our franchisees to maintain their own websites or market their businesses on the Internet (except through the webpage we provide and through approved social media channels).
Is a minimum grand opening advertising spend required?
YesItem 11
You are required to spend a minimum of $25,000 on grand opening marketing activities to promote the opening of your Studio, which we may require you to pay to us to spend on your behalf.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
you must spend on a monthly basis, the greater of 4% of your Gross Revenues or $1,750 per month on local advertising to promote your studio.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We require that you purchase or lease certain “source restricted” goods and services for the development and ongoing operation of your Business.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
By “source restricted,” we mean that the good or service must meet our specifications and/or must be purchased from an approved or designated supplier (in some cases, an exclusive designated supplier, which may be us or an affiliate).
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You must complete and send us an ACH Authorization Form allowing us to electronically debit a banking account that you designate (your “Account”) for: (i) all fees payable to us pursuant to this Agreement (other than the initial franchise fee); and (ii) any amounts that you owe to us or any of our affiliates for the…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must utilize the POS system and software that we specify.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent unlimited access to the data collected on your computer system.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You are required to purchase a computer system that consists of the following items: 2 iMac computers keyboards and mice, 1 receipt printer, 1 iPad for check-in, 1 iMac for the office and 3 iPads for the workout space and OHM® Control Systems (“OCS”) and our designated supplier of a point-of-sale system with…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You must pay us a training fee of up to $1,000 per person per day for:
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Attendance at these conferences is mandatory.
The filing answers no to 6 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Must the franchisee participate in a customer loyalty or rewards program?Item 16
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee participate in a gift card program?Item 8
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
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The vendor opportunity at OHM Fitness
OHM Fitness is a small, emerging fitness franchisor headquartered in Arizona with 17 total units—15 franchised and 2 company-owned—across five states as of the 2025 FDD. The operator base is concentrated: 13 mapped operators run approximately 15 located units, with only two multi-unit operators in the system. Maryland leads with four locations, followed by Florida with three, and single units in Colorado, Minnesota, and California. For software vendors, this is a compact, centralized target. The franchisor mandates a specific tech stack across all locations, meaning a single sale at HQ can unlock the entire system. However, the total addressable unit count is small, so vendors should weigh the effort-to-reward ratio carefully.
Who controls software purchasing
Software purchasing authority sits squarely at the franchisor level. The 2025 FDD lists three executives in Item 1: Douglas Payne, Chief Executive Officer and Co-Founder; Joshua Coba, Vice President of Operations; and Jordan Krams, Director of Franchise Development. Payne and Coba are the most likely decision-makers for operational and back-office software, given their roles. There is no parent company or private equity sponsor on file—OHM Fitness appears independently owned—so no external investment firm influences procurement. Vendors should direct outreach to Payne and Coba, framing value propositions around system-wide compliance, ease of deployment across a small but standardized footprint, and integration with the existing mandated stack.
Mandated and current tech stack
The 2025 FDD is unusually specific about required technology. Item 11 mandates an Accounting System, with Ceterus named as the required accounting software. For point-of-sale and member management, Hapana POS System and MBO are both mandated. The franchise also requires styku 3D body imaging and measuring system, plus two proprietary systems: the OHM Fitness Controller and OHM Control Systems (OCS). This is a fully prescribed environment. Any vendor selling adjacent or replacement software must demonstrate clear integration paths with Hapana, MBO, and Ceterus at minimum. The presence of proprietary hardware-software combos (Controller, OCS) suggests deep operational integration that a new vendor would need to navigate.
Procurement, renewals, and timing
Item 8 of the FDD—which typically outlines designated suppliers, approved supplier processes, and purchasing restrictions—was not extracted in the available data. Without that signal, the exact procurement model remains undisclosed. Given the specificity of the mandated tech list, however, it is reasonable to infer a closed or highly controlled procurement environment. Renewal terms offer a potential window for vendor engagement. The initial franchise term is 10 years. To renew, a franchisee must sign the then-current form of franchise agreement, which the FDD explicitly states may contain materially different terms and conditions. This creates a natural inflection point where HQ could introduce new software requirements system-wide. Vendors should monitor renewal cycles and any announcements of updated franchise agreements.
How to read the OHM Fitness FDD
The 2025 FDD provides a clear, if lean, picture of this franchisor’s operations. Key sections for software vendors include Item 1 (executives and ownership), Item 11 (mandated systems), and Item 17 (renewal conditions). The unit count is small at 17, and no AUV is disclosed, so traditional financial benchmarking is limited. The royalty rate is 6.0%. The operator footprint shows a mix of single-unit and a few multi-unit owners, but no large franchisees with 10 or more units. This structure reinforces the HQ-centric purchasing model. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize based on tech mandates, decision-maker access, and growth signals.
Questions vendors ask
OHM Fitness franchisor, answered from the filing
CEO and Co-Founder Douglas Payne and VP of Operations Joshua Coba are the named executives. Director of Franchise Development Jordan Krams may also influence vendor evaluation. Purchasing authority is centralized at HQ.
The 2025 FDD mandates Hapana POS System, MBO, Ceterus accounting software, styku 3D body imaging, OHM Fitness Controller, and OHM Control Systems (OCS). All are named, required systems.
17 total units: 15 franchised and 2 company-owned. The operator footprint shows 13 mapped operators, with 2 multi-unit owners. Top states are Maryland (4) and Florida (3).
The FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not disclosed. Given the mandated tech list, procurement is likely tightly controlled by the franchisor.
Initial franchise terms are 10 years. Renewal requires signing the then-current agreement, which may have materially different terms. Contract windows may align with renewal cycles or system-wide tech upgrades directed by HQ.
The 2025 FDD is filed with state franchise regulators. You can review it directly in the embedded PDF viewer below for full details on Item 11 mandates, executive team, and unit economics.
Source
Read the filing itself
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FDD alert
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We’ll email you the moment OHM Fitness franchisor files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
12 operators run 13 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit11
2–9 units1
Top states by locations
| FL | 3 |
|---|---|
| MD | 2 |
| CO | 1 |
| MN | 1 |
| CA | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.