OHM Fitness Franchise

The vendor opportunity at OHM Fitness

OHM Fitness operates a very small franchise system of 13 total units, 12 of which are franchised and one company-owned. The brand’s footprint spans at least five states—Florida (2 units), North Carolina (1), California (1), Texas (1), and Colorado (1)—with the remaining units scattered across other undisclosed locations. For a software vendor, the immediate addressable market is these 13 locations. No average unit volume (AUV) or royalty percentage is disclosed in the 2025 FDD, making it difficult to model per-unit software spend. The initial franchise term is 10 years, and year-over-year unit growth is not reported, suggesting either a nascent or slow-growing system. Vendors should weigh the limited unit count against any strategic value in landing a fitness concept early.

Who controls software purchasing

Purchasing authority sits with the headquarters executive team in Arizona. The 2025 FDD lists four key officers: Douglas Payne, Chief Executive Officer and Co-Founder; Eric Hamann, Vice President of Finance and Co-Founder; Steven Belknap, Vice President of Regional Sales and Co-Founder; and Joshua Coba, Vice President of Operations. In a system this small, these individuals likely make or heavily influence all technology decisions. There is no CIO or dedicated IT role on file. Vendors should direct outreach to the finance and operations functions, as Eric Hamann and Joshua Coba are the most probable evaluators of software that impacts financial controls or day-to-day studio operations. No multi-unit operators exist in the system—all nine mapped franchisees operate a single unit—so there is no separate multi-unit owner buying center to pursue.

Mandated and current tech stack

The 2025 FDD does not mandate or recommend any specific technology systems. No point-of-sale, booking, CRM, payroll, or other operational software vendors are named. This absence of mandates means the current tech stack is either undefined at the franchisor level or left entirely to franchisee discretion. For a vendor, this represents a blank slate but also a lack of forced migration events. Without a mandated system, sales cycles will depend on convincing either the franchisor to adopt a brand-wide standard or individual franchisees to buy in one unit at a time—a slow path given the 12-unit franchisee base.

Procurement, renewals, and timing

Item 8 of the FDD provides no extract regarding procurement requirements, so whether the franchisor designates suppliers, maintains an approved list, or allows open purchasing is not disclosed. This opacity extends to any rebate or referral arrangements that might exist. Renewal conditions, outlined in Item 17, require franchisees to not be in default, give timely notice, negotiate a new development schedule, sign the then-current form of area representative and franchise agreements, execute a general release, and pay a renewal fee. The renewal term is 10 years. Because the system is so small and unit growth data is absent, there is no clear signal of when a wave of renewals might create contract evaluation windows. Vendors should monitor for any expansion announcements or leadership changes that could trigger a technology review.

How to read the OHM Fitness FDD

The 2025 Franchise Disclosure Document is the primary source for the data on this page. It contains the legal and operational disclosures OHM Fitness provides to prospective franchisees, including the executive roster, unit counts, and contract terms referenced here. The embedded PDF viewer below allows you to review the full document. Pay particular attention to Items 1, 8, and 11 for any updates on technology mandates or procurement rules that may appear in future filings. For a ranked target list of franchise systems matched to your software category, FranCloud can help.