HQ-led decisions

New Life Assisted Living

Health services

Software purchasing at New Life Assisted Living is controlled at the corporate level by Founder Dianne Thomas-Banda, President Alvin Thomas, and Vice-President Eric Thomas. The system currently mandates QuickBooks by Intuit Inc. for financial management. With 5 company-owned units and a royalty rate of 6.0%, the addressable market is small but concentrated, making direct HQ engagement essential for vendors.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

QuickBooksIntuit Inc.
Mandatory
AccountingItem 11

we require QuickBooks

Live signals

Total units
5
0 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$35K
per unit
Investment range
$110K–$202K
all-in, Item 7
Procurement
Franchisor controlled
from the filing

The vendor opportunity at New Life Assisted Living

New Life Assisted Living operates 5 units, all of which are company-owned. The franchised unit count is not disclosed in the 2025 FDD. For software vendors, this means the total addressable market is 5 locations, with purchasing authority centralized at the corporate level. The system charges a 6.0% royalty and offers an initial franchise term of 10 years. Year-over-year unit growth is not reported.

Because the unit count is small and company-owned, the sales cycle is likely to be short and direct. Vendors should focus on demonstrating immediate operational value to a single decision-making group rather than scaling across a fragmented operator base.

Who controls software purchasing

The 2025 FDD lists three executives in Item 1: Founder Dianne Thomas-Banda, President Alvin Thomas, and Vice-President Eric Thomas. No separate IT or procurement leadership is disclosed. In a system of this size, these three individuals are the likely software buying center. Vendors should prepare concise, ROI-focused materials that speak to the priorities of owner-operators who also manage day-to-day administration.

Mandated and current tech stack

The only mandated technology disclosed in the 2025 FDD is QuickBooks by Intuit Inc. This suggests that financial management is a known pain point or a standardized requirement. No POS, EHR, CRM, or other operational systems are named as mandated or recommended. Vendors offering complementary tools—such as resident management, scheduling, or billing platforms that integrate with QuickBooks—may find a receptive audience if they can show how their solution layers onto the existing stack without disrupting it.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the procurement model remains undisclosed. There is no information on whether New Life Assisted Living uses designated suppliers, approved supplier lists, or an open procurement process. Vendors should inquire directly about purchasing policies during initial conversations.

On the renewal side, Item 17 provides some timing signals. Franchisees may obtain two successor agreement renewals of 5 years each. To renew, they must give advance notice, be in compliance with all obligations, renovate to then-current standards, sign the then-current franchise agreement and related documents (including a personal guaranty), and sign a general release unless prohibited by law. These renewal windows—occurring at the end of the initial 10-year term and each subsequent 5-year term—represent natural moments when operators may reassess their software stack.

How to read the New Life Assisted Living FDD

The 2025 New Life Assisted Living Franchise Disclosure Document is embedded below. It is filed with state franchise regulators and contains the full legal and operational disclosures for the system. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), Item 8 (procurement restrictions), and Item 17 (renewal conditions). Reviewing these sections will help you understand who to contact, what tech is already in place, and when contract opportunities may arise. For a ranked target list of franchise systems matched to your software category, reach out to FranCloud.

Questions vendors ask

New Life Assisted Living, answered from the filing

Founder Dianne Thomas-Banda, President Alvin Thomas, and Vice-President Eric Thomas are the named executives in the 2025 FDD. They collectively control purchasing decisions.
The 2025 FDD mandates QuickBooks by Intuit Inc. No other operational or POS systems are disclosed as required.
There are 5 total units, all company-owned. The number of franchised units is not disclosed in the 2025 FDD.
The 2025 FDD does not include an Item 8 procurement extract, so the model—whether designated supplier, approved supplier, or open—is not publicly disclosed.
The initial franchise term is 10 years, with two optional 5-year renewals. Renewals require compliance, renovation, and signing the then-current agreement, creating potential re-evaluation points.
The 2025 FDD is filed with state franchise regulators. You can read it using the embedded PDF viewer below.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.