QuickBooksIntuit
Mandatoryllments beginning the month that your Store opens for business. You must use the vendor of our choosing for your initial computer setup at your Store. We also require that you use Quickbooks as your a
From the filings
+54.167% units YoYHQ-led decisions
My Eyelab
Health servicesSoftware purchasing control at My Eyelab sits at the franchisor level, with General Counsel Tara S. Pellegrino listed as a key HQ contact. The system currently mandates QuickBooks by Intuit Inc. across its 142 total units. With 74 franchised and 68 company-owned locations and a 54% year-over-year unit growth, the addressable market is expanding rapidly.
For software vendors selling into US franchise brands.
Live signals
Total units
142
74 franchised
Unit growth YoY
+54.167%
vs prior filing
AUV
$1.05M
Item 19, 2021
Royalty
4%
of gross sales
Ad fund
8%
national + local
Initial fee
$35K
per unit
Investment range
$300K–$601K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
12%of gross sales (FY2022)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
RKETING 137 5.10 - Advertising and Sales Aid 138 5.11 - Advertising Aid 139 5.12 - Brand Management Marketing 140 5.20 - Corporate Websites 163 5.21 - MEL Website 164 5.22 - Store Facebook 165 6.0 - I
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
We also require that you use Quickbooks as your accounting system, or such other accounting system as we may designate from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access all information you collect or compile at any time without prior notification.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You agree to furnish us: (a) no later than Wednesday following the end of each week, a report of Gross Sales for the immediately preceding week; (b) no later than the 15th day following the end of each month, a report of Gross Sales for the immediately preceding month; (c) no later than the 15th day of each month…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Certain signage, furniture, fixtures, equipment, and a computer and point of sale system needed to establish your business, and eyeglasses and certain other products sold in the Store, must be purchased from us or our affiliates.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We also require that you use Quickbooks as your accounting system, or such other accounting system as we may designate from time to time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
11143461.31Item 8
For the fiscal year January 1, 2022, we received $11,143,461.31 from required purchases or leases by franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive referral fees, commissions or other compensation for franchisees' purchases from our required suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
100Item 8
Of the total purchases that will be required to establish and operate your My Eyelab® Store, we estimate that 100% of these purchases will be from us, our affiliates, or approved or designated suppliers or will consist of items that must meet our specifications.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
upon our written demand you shall assign to us any telephone number used in the operation of the Store
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
All of your Computer Systems must be compliant with all applicable laws, regulations, and commonly accepted industry standards, including without limitation those laws, regulations, and commonly accepted industry standards relating to privacy, data security, and the processing and protection of confidential personal…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You agree to present to your customers the evaluation forms that we periodically prescribe and to participate and/or request your customers to participate in any surveys performed by or for us.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
we and our designated agents and representatives may at all times and without prior notice to you: (1) inspect your Store; (2) observe, photograph, and videotape your Store’s operation (including so-called "mystery shopping") for consecutive or intermittent periods we deem necessary;
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual periodically to reflect changes in System standards, and you will be required to comply at your expense with any changes in mandatory System standards.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must locate an approved site location and sign a lease within 150 days of the signing of the Franchise Agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You shall not establish a separate WebSite without our prior written consent.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Products used and sold in your Store must only be purchased from us or our affiliates or approved vendors.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Products used and sold in your Store must only be purchased from us or our affiliates or approved vendors.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You will be required to sign an ACH Authorization Form (attached to the Franchise Agreement as Exhibit H) permitting us to electronically debit your designated bank account for payment of all fees payable to us as well as any amounts that you owe to us or our affiliates for the purchase of goods or services.
Must the franchisee participate in a gift card program?
YesFranchise agreement
issuing and honoring gift cards and similar items and participating in other promotions (you agree not to issue any gift cards or similar items except in accordance with our procedures relating to gift cards)
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Item 15 OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS You will at all times either serve as, designate one of your owners to serve as (if you are an entity), or hire someone to serve as a Brand Manager of the Store (the “Brand Manager”) and to devote full-time efforts to managing and…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use the hardware and software programs we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access all information you collect or compile at any time without prior notification.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You will be charged for any additional, refresher, or new employee’s training after the initial training, and the cost will be contained in the most current Operations Manual.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
Convention Fee Approximately Upon invoicing You must attend our Franchisee $500 Convention at your additional cost and expense. This Convention is
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at My Eyelab
My Eyelab, part of Now Optics Holdings, LLC, operates 142 total units across a mix of 74 franchised and 68 company-owned locations. The system reported an Average Unit Volume (AUV) of $1,050,194 in its 2022 FDD. With a year-over-year unit growth rate exceeding 54%, the brand is in an active expansion phase. For software vendors, this trajectory signals a growing addressable base and potential for new location rollouts requiring standardized technology.
The franchise charges a 4.0% royalty fee and operates under a 6-year initial term. These economics suggest a focus on operational efficiency, where software that can demonstrably reduce costs or increase per-unit revenue will resonate. The mix of corporate and franchised units means a sale could require buy-in from both the franchisor and individual operators, though the centralized mandate for QuickBooks indicates HQ holds significant sway over technology decisions.
Who controls software purchasing
The 2022 FDD identifies Tara S. Pellegrino as General Counsel at the headquarters in Florida. In franchise systems where a specific technology is mandated, the legal and compliance function often plays a gatekeeping role in vendor selection. While no Chief Information Officer or Chief Technology Officer is named in the available data, the presence of a named General Counsel on the FDD’s first item suggests that initial vendor outreach should be prepared to address legal and compliance requirements, including data security and franchise regulation adherence.
No multi-unit operators are mapped in our corpus for this brand, which further concentrates purchasing influence at the parent company level, Now Optics Holdings, LLC. Vendors should target the corporate office for any enterprise-level software pitch, as the franchisee base appears to follow HQ mandates rather than operating with independent procurement authority.
Mandated and current tech stack
The only technology system explicitly mandated in the 2022 FDD is QuickBooks by Intuit Inc. This requirement applies to the franchise system and provides a clear integration point or competitive displacement opportunity for vendors in the financial, accounting, and ERP space. No point-of-sale, scheduling, electronic health records, or patient management systems are disclosed as mandated or recommended in the available data.
This narrow disclosed tech stack represents a significant opportunity. Vendors offering complementary or integrated solutions—such as practice management, telehealth, inventory, or HR platforms—can position themselves as essential additions to a lean, finance-focused technology foundation.
Procurement, renewals, and timing
The FDD does not include a specific extract detailing the procurement model under Item 8. Vendors should therefore clarify during initial discussions whether My Eyelab operates under a designated supplier model, an approved supplier list, or an open procurement policy. Given the existing mandate for QuickBooks, a designated or approved supplier framework is plausible.
Renewal timing provides a strategic window for vendor engagement. The franchise agreement specifies that to renew, a franchisee must execute the then-current form of agreement and pay a renewal fee of 10% of the initial franchise fee at least six months before the initial term expires. This six-month pre-expiration window, tied to a 6-year term, creates a predictable cycle where franchisees are contractually required to accept updated terms—including any newly mandated technology. Aligning a sales cycle with these renewal cohorts can open doors for system-wide software adoption.
How to read the My Eyelab FDD
The 2022 Franchise Disclosure Document provides the legal and operational blueprint for the My Eyelab system. Key items for software vendors to scrutinize include Item 11 for all mandated and recommended technology systems, Item 8 for procurement and sourcing restrictions, and Item 17 for renewal conditions that may force technology updates. The document is filed with state franchise regulators and is available in full below. For a ranked target list of franchise brands matched to your software category, contact FranCloud.
Questions vendors ask
My Eyelab, answered from the filing
The FDD lists Tara S. Pellegrino, General Counsel, as a key HQ executive. In a system with centralized mandates, legal and operations leadership typically control vendor evaluation and purchasing decisions.
The 2022 FDD mandates QuickBooks by Intuit Inc. No other operational or point-of-sale systems are disclosed as required or recommended in the available data.
The system has 142 total units, comprising 74 franchised and 68 company-owned locations. This reflects a 54.17% year-over-year unit growth rate.
The procurement model is not explicitly detailed in the available FDD extract. Vendors should inquire directly about designated or approved supplier requirements during the pitch process.
With a 6-year initial term and a renewal window requiring action 6 months prior to expiration, contract review cycles are tied to these timelines. The recent rapid growth suggests ongoing evaluation of new systems.
The 2022 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed legal and operational disclosures.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment My Eyelab files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
49 operators run 72 mapped locations. 8 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit41
2–9 units8
Top states by locations
| TX | 53 |
|---|---|
| OK | 4 |
| FL | 4 |
| IA | 3 |
| TN | 2 |
Ownership
The portfolio behind My Eyelab
unknown of now optics holdings.
Related Health services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.