Modo Yoga - 2022 Initial

The vendor opportunity at Modo Yoga

Modo Yoga operates a small, fully franchised network of 12 hot yoga studios. The brand’s 2022 Franchise Disclosure Document shows a 7.7% year-over-year decline in units, signaling a contracting footprint. For software vendors, this means the addressable market is narrow—just 12 locations—and new-unit-driven sales are unlikely in the near term. The royalty rate is 5.0%, and the initial franchise term runs 5 years, with one successive 5-year renewal available if conditions are met. Average unit volume is not disclosed in the most recent FDD.

Despite the small size, the franchise’s mandated tech requirements create a captive opportunity. Every studio must use business management software for scheduling classes and administering a reservation system. If you sell a platform that replaces or integrates with these functions, the entire system is your target.

Who controls software purchasing

HQ is lean. The FDD lists Emily Drouillard as Chief Executive Officer and Director, Ted Grand as Co-Founder, President and Director, Jessica May Robertson as Co-Founder, Vice President and Director, Ash Steier as Chief Financial Officer, and Maura Costello as Chief Operating Officer. No parent company is on file; the brand appears independently owned. With no field operators mapped in our corpus, purchasing authority almost certainly sits with this executive group. For a software pitch, the CFO and COO are the most natural entry points—Steier controls the budget, and Costello oversees operations where the mandated scheduling and reservation tools live.

Mandated and current tech stack

The FDD mandates “business management software” for two specific functions: scheduling classes and administering a reservation system. No vendor is named, which means the system may be open to franchisee choice within a category, or the franchisor simply does not disclose the preferred vendor in Item 11. This ambiguity is a signal: if you can show that your platform meets the mandate better than the incumbent, you may find a receptive audience at HQ. The absence of a named POS or back-office system in the disclosure suggests the tech stack is light, focused on class booking and client management.

Procurement, renewals, and timing

Item 8 of the FDD contains no procurement extract, so the franchisor’s supplier designation process—whether designated, approved, or open—is not publicly known. Renewal terms are clearer: franchisees who meet certain conditions can enter into a then-current renewal agreement for one additional 5-year term. Because the initial term is also 5 years, the natural contract cycle for any given unit is a decade. With only 12 units and negative growth, the number of renewal-driven evaluation windows in any given year is small. Vendors should monitor franchisee transfer activity and any shift in HQ’s growth strategy for new openings.

How to read the Modo Yoga FDD

The 2022 FDD is embedded below. It was filed with state franchise regulators and contains the full legal and operational disclosures for the brand. For software vendors, the most relevant sections are Item 11 (franchisor’s obligations), which lists the mandated technology, and Item 1 (the franchisor and any parents, predecessors, and affiliates), which names the executives who control purchasing. Item 17 outlines the renewal terms that shape contract windows. Because the system is small and HQ is tightly held, direct outreach to the C-suite is likely the most effective path. For a ranked target list of franchise systems matched to your software category, FranCloud can help.