GoTo Foods
Mandatorywe have entered into a management agreement for GoTo Foods for the provision certain support and services to McAlister’s franchisees
+1.718% units YoYHQ-led decisions
McAlister's Deli
Quick service restaurantSoftware purchasing at McAlister's Deli is controlled at the franchisor level through a mandated technology platform from GoTo Foods. The chain operates 572 total units—533 franchised and 39 company-owned—giving vendors a concentrated addressable market. The 2026 FDD names the executive team but does not disclose a separate parent company or multi-unit operator footprint.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
HQ committee: CEO/President + VP Ops + IT/CIO + Franchise + procurement involved.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
572
533 franchised
Unit growth YoY
+1.718%
vs prior filing
AUV
$2.75M
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$36K
per unit
Investment range
$900K–$2.61M
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at McAlister's Deli
McAlister's Deli is a quick-service restaurant brand headquartered in Georgia with 572 total units, 533 of which are franchised. That franchised base is the addressable market for software vendors—a concentrated group operating under a single franchisor mandate. Systemwide average unit volume sits at $2,754,102, and the chain grew units by 1.7% year-over-year. For a vendor, that means a stable, mid-scale target with a clear technology gatekeeper: the franchisor.
The brand does not appear to be owned by a parent company, based on the 2026 FDD. No multi-unit operator footprint is mapped in our corpus, so the buying center is effectively the franchisor HQ and the individual franchisees who must comply with its technology mandates.
Who controls software purchasing
The 2026 FDD Item 1 lists five executives: Omer Gajial (Chief Executive Officer), Brett Ubl (Chief Financial Officer, Treasurer, and Assistant Secretary), Danielle Parra (Chief Brand Officer), Tim Goodman (Senior Vice President, Franchise Administration), and Chris Newman (Senior Vice President, Real Estate). No Chief Information Officer or Chief Technology Officer is named. In practice, that means software purchasing decisions likely flow through the CEO and CFO, with operational input from the SVP of Franchise Administration and the Chief Brand Officer. Vendors should expect a top-down evaluation process rather than a decentralized, franchisee-led procurement model.
Mandated and current tech stack
The only technology system explicitly mandated in the FDD is GoTo Foods. No additional POS, back-office, or operational software vendors are disclosed in the available Item 11 signals. For a vendor selling into this account, GoTo Foods represents both the incumbent platform and the integration gatekeeper. Any complementary or replacement software will need to demonstrate compatibility with that mandated environment.
Procurement, renewals, and timing
The 2026 FDD does not include an Item 8 procurement extract, so the formal supplier designation model—whether designated, approved, or open—is not publicly known. Similarly, Item 17 contains no renewal language, and the initial franchise term is not disclosed. Without those data points, contract-cycle timing remains opaque. Vendors should treat McAlister's Deli as an account where procurement windows must be discovered through direct engagement rather than predicted from FDD calendar cues.
How to read the McAlister's Deli FDD
The full 2026 Franchise Disclosure Document is embedded below. It was filed with state franchise regulators and contains the legal and operational disclosures that govern the franchise system. For software vendors, the most actionable sections are Item 1 (executives), Item 11 (franchisor obligations and technology mandates), and Item 8 (procurement restrictions, when present). In this filing, Item 8 and Item 17 are silent, so the technology mandate in Item 11 and the leadership roster in Item 1 carry the weight of vendor intelligence. If you need a ranked target list of franchise systems matched to your software category, FranCloud can build that from the underlying data.
Questions vendors ask
McAlister's Deli, answered from the filing
The 2026 FDD lists Omer Gajial (CEO), Brett Ubl (CFO), Danielle Parra (Chief Brand Officer), Tim Goodman (SVP Franchise Administration), and Chris Newman (SVP Real Estate). No dedicated CIO or CTO is named, so purchasing authority likely sits with the C-suite and operations leadership.
GoTo Foods is the mandated technology system identified in the FDD. No other named vendors or systems are disclosed in the available Item 11 or related procurement signals.
The 2026 FDD reports 572 total units: 533 franchised and 39 company-owned. This is a quick-service restaurant chain with 1.7% year-over-year unit growth.
The FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier model is not publicly disclosed in the most recent filing.
The FDD does not provide an Item 17 renewal extract or initial term length, so contract-cycle timing cannot be estimated from the available data.
The FDD was filed with state franchise regulators in 2026. You can view the full document in the embedded PDF viewer below.
Source
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.