From the filings

HQ-led decisions

Carvel Franchisor

Quick service restaurant

Carvel Franchisor runs 360 units — 359 franchised, one company-owned — inside the GoTo Foods portfolio alongside Cinnabon, Auntie Anne's, Jamba and Moe's Southwest Grill. The 2026 FDD requires a franchisor-specified POS System from a designated Approved Supplier, acceptance of major credit cards and other major payment methods such as Apple Pay and Google Pay, and Approved Suppliers for the software Shoppes must use, including the Learning Management System.

For software vendors selling into US franchise brands.

Live signals

Total units
360
359 franchised
Unit growth YoY
vs prior filing
AUV
$780K
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$36K
per unit
Investment range
$428K–$1.05M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2026)

Ongoing fees: 9% of gross sales (FY2026)Royalty 6%, Ad fund 3%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

Apple PayApple
PaymentsItem 8

filiates, or designated Approved Suppliers. We require you to accept major credit cards (Visa, MasterCard, American Express, and Discover) and other major payment methods (such as Apple Pay and Google

DoorDashDoorDash
DeliveryItem 6

ding delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or DoorDash) (a “TPS”)

ezCaterezCater
DeliveryItem 6

fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or DoorDash)

FacebookMeta
MarketingItem 11

, photographs, give-away items, and gift cards. Digital Marketing. We or our affiliates, in our sole discretion, may establish and operate websites, social media accounts (such as Facebook, X, Instagr

Google PayGoogle
PaymentsItem 8

esignated Approved Suppliers. We require you to accept major credit cards (Visa, MasterCard, American Express, and Discover) and other major payment methods (such as Apple Pay and Google Pay) for cust

GrubhubGrubhub
DeliveryItem 6

harges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or

InstagramMeta
MarketingItem 11

, give-away items, and gift cards. Digital Marketing. We or our affiliates, in our sole discretion, may establish and operate websites, social media accounts (such as Facebook, X, Instagram, Pinterest

PinterestPinterest
MarketingItem 11

items, and gift cards. Digital Marketing. We or our affiliates, in our sole discretion, may establish and operate websites, social media accounts (such as Facebook, X, Instagram, Pinterest, Snapchat,

PostmatesUber
DeliveryItem 6

ancillary charges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub,

SnapchatSnapchat
MarketingItem 11

gift cards. Digital Marketing. We or our affiliates, in our sole discretion, may establish and operate websites, social media accounts (such as Facebook, X, Instagram, Pinterest, Snapchat, YouTube, Ti

TikTokTikTok
MarketingItem 11

l Marketing. We or our affiliates, in our sole discretion, may establish and operate websites, social media accounts (such as Facebook, X, Instagram, Pinterest, Snapchat, YouTube, TikTok, Carvel Franc

Uber EatsUber
DeliveryItem 6

nclude all ancillary charges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates

YouTubeGoogle
MarketingItem 11

s. Digital Marketing. We or our affiliates, in our sole discretion, may establish and operate websites, social media accounts (such as Facebook, X, Instagram, Pinterest, Snapchat, YouTube, TikTok, Car

Franchisor behaviours

What the franchisor requires

29 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 3 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

In addition, we and our affiliates, through the Computer System or otherwise, have the right to independently access the Customer Information.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

On or before February 1st of each year (or such other date specified by us in the Manuals or otherwise in writing, which may be by email or other electronic communications), you must furnish to us a statement of the profit and loss of the Franchised Carvel Franchise Agreement 03 27 26 v1 34 1627673063.2 Business for…

How the franchisor buys

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We do not have an advertising council composed of franchisees that is involved in decision-making on advertising issues, but the Carvel Franchise Advisory Council (“FAC”) provides us suggestions on advertising issues.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may, at any time, in our discretion, change, delete, or add to any of our specifications or quality Standards.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

During the fiscal year ended December 29, 2025 (“Fiscal Year 2025”), we received payments totaling $9,447,586 from Approved Suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

90

Item 8

Currently, we estimate that your purchases from Approved Suppliers and otherwise under our Standards will be about 85% of the total purchases and lease of products and services needed to establish a Shoppe and about 90% of the total purchases and leases of products and services needed to operate a Shoppe.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You must pay us a charge not to exceed the reasonable cost of the inspection and our actual cost of testing the proposed Goods or evaluating the proposed Supplier, including personnel and travel costs, whether or not the Goods or Supplier is approved.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like to offer products or use any Goods that we have not approved or to purchase or lease from a Supplier that we have not approved, you must submit a written request for approval and provide us with any information that we request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

You acknowledge that as between you and us, we have the sole rights to and interest in all Identifiers.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 1

You must ensure that your computerized point-of-sale system (the “POS System”) or your credit card processing terminals (whichever are responsible for processing credit card transactions) are in compliance with the most current Payment Card Industry Data Security Standards (“PCI-DSS”).

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

We also may require you to participate in customer satisfaction surveys or other audit programs, including electronically through the use of telecommunications devices or otherwise, to assess your compliance with our customer service standards.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We or any of our authorized agents may at any time during normal business hours (including pre-opening and post-closing) enter the Franchised Business or any other place where business related to the Franchised Business is conducted and: (i) conduct an operational audit to determine your material compliance, as we…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We may make additions to, deletions from, and modifications to the Manuals (“Supplements”), Standards, or System from time to time in any form or fashion

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

Your Shoppe may only be operated at the Accepted Location.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Unless we consent otherwise in writing, you may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the Franchised Business.

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must spend the Grand Opening Obligation on grand opening advertising promoting the opening of your Shoppe during the period beginning during the period beginning 90 days before you open the Shoppe and 90 days after you open the Shoppe.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Currently, to satisfy your Local Marketing Obligation, each calendar quarter, you must spend on local market advertising at least 2% of your Net Sales (1% of Net Sales for Ice Cream Trucks or Co-Branded Shoppes).

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 16

You must participate in the Gift Card and Loyalty Programs that we establish, and you must have available for sale to customers a sufficient number of gift cards to meet the demands of your Shoppe.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase at least 98% of your food-related products from Approved Suppliers; you may purchase up to 2% of your food-related purchases (such as milk, minor ingredients, and fruit) from other Suppliers.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase these items only from an Approved Supplier unless we specify otherwise.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

We also require you to use designated Approved Suppliers for point-to-point encryption (“P2PE”) solutions (hardware and software) that are used in cooperation with your POS System to provide secure and compliant payment processing services.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We reserve the right to collect all fees due to us under the Franchise Agreement through EFT.

Must the franchisee participate in a gift card program?

Yes

Item 16

You must participate in the Gift Card and Loyalty Programs that we establish, and you must have available for sale to customers a sufficient number of gift cards to meet the demands of your Shoppe.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Your Franchised Business must employ at least two Managers who have successfully completed the Management Training Program and are dedicated to the Franchised Business.

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

You must purchase all of your requirements of Proprietary Ingredients, Proprietary Products, and proprietary uniforms, signs, menu boards, smallwares, materials, supplies, paper goods, equipment, and packaging (collectively, the “Proprietary Goods”) from us, our affiliates, or our designated Approved Suppliers.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

you must purchase or lease and use a POS System specified by us from a designated Approved Supplier.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent electronic and manual access to certain information within the POS System and there are no contractual limitations on our right to access this information.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may charge a reasonable fee (which we expect typically to range from $0 to $2,500) for these additional programs to cover our costs of providing them.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Your Primary Contact, Manager(s), Owners, and supervisory personnel must attend any conferences, conventions, programs, or additional or refresher training sessions that we specify.

The filing answers no to 2 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Carvel Carvel Franchisor runs 360 units under the 2026 FDD — 359 franchised, one company-owned — inside the GoTo Foods portfolio alongside Cinnabon, McAlister's Deli, Auntie Anne's, Jamba, Moe's Southwest Grill and Schlotzsky's Franchisor. The Item 19 average net sales figure for the 104 of 272 Single-Branded Streetside Franchises that used the designated POS System and reported sales in all 52 weeks of Fiscal Year 2025 is $496,287, with the top quartile averaging $779,624, against a 6% royalty. Franchised outlets grew 6.85% year over year. Of 325 operators, 308 run a single Shoppe and 17 run between two and nine; New York (7) is the largest single-state cluster.

Who controls software purchasing Omer Gajial is CEO; Brett Ubl is CFO, Treasurer and Assistant Secretary — the seat closest to the POS and payment mandates Item 11 sets. Jim Salerno is Chief Brand Officer, Tim Goodman runs franchise administration, and Chris Newman runs real estate. With single-unit operators dominating the footprint, the technology standard is set at the GoTo Foods franchisor level rather than by individual Shoppe owners.

Procurement, renewals, and timing Item 8 runs an approved-supplier list. Proprietary Goods bearing Carvel's marks — packaging, paper products, uniforms, signs, menu boards and smallwares — plus certain trademarked product lines, required site-survey and design solutions, and POS System support services from an affiliate must come from Carvel or its designated Approved Suppliers, with franchisees free to propose an alternate supplier for approval. Item 17 sets a 20-year term, or five years for Express Shoppes, Hosted Express Shoppes and Ice Cream Trucks; timing is best tracked against the POS System Support Services Agreement and Learning Management System license the filing describes directly.

How to read the Carvel FDD The embedded viewer below carries Carvel's 2026 Franchise Disclosure Document, including the POS, Learning Management System and payment-acceptance language above. Talk to FranCloud for a ranked list of GoTo Foods brands to pitch next.

Questions vendors ask

Carvel Franchisor, answered from the filing

Omer Gajial is CEO and Brett Ubl is CFO, Treasurer and Assistant Secretary — the seat closest to the POS and payment-processing mandates Item 11 sets. Tim Goodman runs franchise administration. With 308 of 325 operators running a single Shoppe, the standard is set at HQ, GoTo Foods' shared franchisor umbrella.
The filing requires a franchisor-specified POS System purchased from a designated Approved Supplier, point-to-point encryption from designated Approved Suppliers, and the Learning Management System among the software Approved Suppliers cover. Its own words also require accepting payment methods such as Apple Pay and Google Pay. Item 11 keeps brand social accounts and digital marketing with headquarters.
360 total units under the 2026 FDD — 359 franchised and 1 company-owned — in the quick-service restaurant segment, with New York (7 operators) the largest single-state cluster.
Item 8 runs an approved-supplier list: Proprietary Goods bearing Carvel's marks, certain trademarked product lines, site-survey and design solutions when required, and POS System support services from an affiliate must come from Carvel or its designated Approved Suppliers. Franchisees may propose alternate suppliers for approval.
Item 17 sets a 20-year term, or five years for Express Shoppes, Hosted Express Shoppes and Ice Cream Trucks. Franchised outlets grew 6.85% year over year, and timing is best tracked against the POS System Support Services Agreement and Learning Management System license terms the filing describes directly.
Use the embedded PDF viewer below — it's Carvel's 2026 Franchise Disclosure Document, covering the POS System, Learning Management System and payment-acceptance requirements referenced above.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

325 operators run 358 mapped locations. 17 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit308
2–9 units17

Top states by locations

NY7
DC1

Ownership

The portfolio behind Carvel Franchisor

strategic_multibrand of GoTo Foods.

Sibling brands

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.