Built by AliensBuilt by Aliens
Mandatorydevices. The cost for the required hardware is $14,000. This amount includes the installation and set-up of the hardware at your Spa. We currently require the software package by Built by Aliens. You
From the filings
+6.977% units YoYHQ-led decisions
Massage Luxe International
Personal servicesSoftware purchasing at Massage Luxe International runs through corporate: Item 11 obliges every franchisee to run Built by Aliens and ProfitKeeper. The personal-services system has grown to 92 franchised units, up 7% year over year on a 2025 filing, with 106 mapped single-unit operators led by Florida (26) and Missouri (18).
For software vendors selling into US franchise brands.
Live signals
Total units
92
92 franchised
Unit growth YoY
+6.977%
vs prior filing
AUV
$881K
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
3.5%
national + local
Initial fee
$43K
per unit
Investment range
$571K–$799K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8.5%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ProfitKeeperProfitKeeper
Mandatoryof the software. In addition, you must pay us for our costs and expenses for maintaining and licensing our then-designated analytics platform (if any), currently $50 per month for ProfitKeeper. There
Apple PayApple
sponsibility to find an Internet Service Provider. You must use any credit card vendors and accept all credit cards and debit cards, including electronic payment services such as “Apple Pay”, that we
FacebookMeta
ject to our approval. Subject to our right to consent, you may be permitted to create a social media account from which to advertise your Spa on the Internet (such as on LinkedIn, Facebook or Twitter)
LinkedInLinkedIn
ill be subject to our approval. Subject to our right to consent, you may be permitted to create a social media account from which to advertise your Spa on the Internet (such as on LinkedIn, Facebook o
TwitterX
approval. Subject to our right to consent, you may be permitted to create a social media account from which to advertise your Spa on the Internet (such as on LinkedIn, Facebook or Twitter). Any such p
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
We require you to use an approved electronic cash register/point of sale system in the operation of your Spa.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right, as often as we deem appropriate, including on a daily basis, to independently access your cash register/point of sale system and other computer systems that you are required to maintain in the operation of the Spa and to retrieve all information 20 MassageLuXe® 2025 Franchise/MUD Multistate…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You agree to furnish to us, upon our request, any financial report we may require or designate in the Operations Manual including, but not limited to, copies of federal and state income tax and sales tax returns, profit and loss statements for your Spa, and Gross Revenue reports of your Spa.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
In the fiscal year ending December 31, 2024, we sold $66,511 in products to our franchisees.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to change the computer/POS system described in this Item at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
66511Item 8
In the fiscal year ending December 31, 2024, we sold $66,511 in products to our franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
We, our affiliates and suppliers may receive rebates, commissions, promotional allowances, and other benefits from suppliers in relation to items purchased by you and other franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
The purchase of products from approved sources will represent approximately 69% of your overall purchases in opening the franchise and 30-45% of your overall purchases in operating the franchise.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We charge a fee of $500 for our review of an alternative supplier or product.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use an alternative supplier or an alternative product for your Spa, you must first go through our approval process.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
If we request, you will assign your telephone numbers, white and yellow page telephone references and advertising to us or any of our designees, including any other Spas.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
We require you to maintain a PCI-DSS compliant environment with the approved vendor listed in the Manual.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We have the right at any time during your business hours, and without prior notice to you, to inspect and audit, or cause to be inspected and audited, your (if you are a limited liability company, corporation or partnership) and your Spa's business, bookkeeping and accounting records, sales and income tax records and…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 16
The Operations Manual may be modified by us from time to time to reflect changes in our operations.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
You agree not to open your Spa for business until: (i) we approve your Spa as developed in accordance with our specifications and standards;
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You will not maintain a website, or social media (e.g., LinkedIn, Facebook or Twitter) account or user name, or any other presence, or otherwise advertise on the Internet, or any other public computer network, in connection with your Spa, without our prior written consent or in the manner we approve.
Is a minimum grand opening advertising spend required?
YesItem 11
Under the Franchise Agreement, you must conduct a grand opening advertising and promotional program for your Spa during the 30 day period prior to opening and during the 30 day period after opening and to expend not less than $15,000 for such purpose.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must purchase equipment, supplies, products and other materials for the operation of your Spa that meet our specifications, and you must purchase such items only from manufacturers, suppliers or distributors designated by us, or from other suppliers we approve who meet our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
The goods, services, supplies, fixtures, inventory and computer hardware and software must be purchased by you from us, our affiliates, our approved suppliers or according to our specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must use any credit card vendors and accept all credit cards and debit cards, including electronic payment services such as “Apple Pay”, that we determine.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
All of these payments will be made via electronic funds transfer (“EFT”) or such other manner which we may designate from time to time.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We require you to use an approved electronic cash register/point of sale system in the operation of your Spa.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right, as often as we deem appropriate, including on a daily basis, to independently access your cash register/point of sale system and other computer systems that you are required to maintain in the operation of the Spa and to retrieve all information 20 MassageLuXe® 2025 Franchise/MUD Multistate…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may require you or your previously trained and experienced employees to attend periodic refresher courses.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
We may establish and conduct an annual conference for all MassageLuXe franchisees, and we may require you to attend this conference each year.
The filing answers no to 6 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a customer loyalty or rewards program?Item 16
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee participate in a gift card program?Item 16
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at Massage Luxe International Massage Luxe International runs 92 franchised units in the personal-services segment, up 7% year over year per its 2025 FDD, with 106 mapped single-unit operators led by Florida (26), Missouri (18), Michigan (7), Virginia (6), and Indiana (5). Average unit volume is $881,130, and the FDD makes a financial performance representation. The brand is part of MassageLuXe, alongside sibling RIR Holdings.
Who controls software purchasing Item 11 already mandates Built by Aliens and ProfitKeeper at the corporate level. Item 2 names President and CEO Kristen Pechacek, CFO Maureen “Cookie” Pangilinan, VP of Marketing Stephanie Hill, Director of Business Development Sean Michael Rentchler, and Director of Franchise Operations Amy Hoelscher.
Tech named in the FDD, and what is actually required Item 11 makes Built by Aliens and ProfitKeeper mandatory for every franchisee. Apple Pay, Facebook, LinkedIn, and Twitter/X are named in the filing without a purchase obligation.
Procurement, renewals, and timing Item 8 runs an approved-supplier list: goods, services, supplies, fixtures, inventory, and computer hardware and software must come from the franchisor, its affiliates, or approved suppliers, or meet the franchisor's specifications, with proprietary private-label equipment required from the franchisor directly. Franchisees may propose an alternate supplier. Item 17 covers the system's renewal, transfer, and termination terms; see the filing below for specifics. Unit count is up 7% year over year, so new-location activity is the stronger near-term signal.
How to read the Massage Luxe International FDD The full 2025 disclosure document is embedded below via the PDF viewer, filed with state franchise regulators. For a ranked list of franchise systems that fit your product better than this one, talk to FranCloud.
Questions vendors ask
Massage Luxe International, answered from the filing
Item 11 mandates Built by Aliens and ProfitKeeper at the corporate level. Item 2 names President and CEO Kristen Pechacek and CFO Maureen “Cookie” Pangilinan above that requirement, with Amy Hoelscher directing franchise operations.
Item 11 requires Built by Aliens and ProfitKeeper. Apple Pay, Facebook, LinkedIn, and Twitter/X are named in the filing without a purchase obligation.
92 total units, all franchised, in the personal-services segment, led by Florida (26) and Missouri (18), up 7% year over year per the 2025 FDD.
Item 8 runs an approved-supplier list: goods, services, supplies, fixtures, inventory, and computer hardware and software must come from the franchisor, its affiliates, or approved suppliers, or meet its specifications, with proprietary private-label products required from the franchisor. Franchisees may propose a supplier for approval.
Item 17 of the FDD sets the renewal terms for Massage Luxe International; see the filing below for the specifics. Unit count is up 7% year over year, so new-location buys are an active signal in the meantime.
The embedded PDF viewer below carries the full document, filed with state franchise regulators in 2025.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Massage Luxe International files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
106 operators run 106 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit106
Top states by locations
| FL | 26 |
|---|---|
| MO | 18 |
| MI | 7 |
| VA | 6 |
| IN | 5 |
Ownership
The portfolio behind Massage Luxe International
holding_vehicle of MassageLuXe.
Sibling brands
Related Personal services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.