From the filings

Mandated tech stackHQ-led decisions

KOA - Virginia Exemption

Lodging

KOA - Virginia Exemption operates 481 campgrounds nationwide under its 2026 FDD, and Item 8 designates sole suppliers for the campground management system, payment processing, and, where made mandatory, text messaging, revenue, and marketing services. With 432 franchised locations, technology purchasing here runs through HQ-controlled vendor relationships rather than local owner choice.

For software vendors selling into US franchise brands.

FDD key facts2026

FDD year	2026
Franchise term	5 years
AUV (Item 19)	—
Royalty	8%
Ad fund	2%
Addressable units	481
Decision level	HQ
Tech landscape	Mandated tech stack
Investment range	$5.48M–$31.50M
Procurement	Approved supplier
Company-owned units	49

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Total units

481

432 franchised

Unit growth YoY

—

vs prior filing

AUV

—

Item 19, 2026

Royalty

of gross sales

Ad fund

national + local

Initial fee

$45K

per unit

Investment range

$5.48M–$31.50M

all-in, Item 7

Procurement

Approved supplier

from the filing

Item 19

Claims

from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

10%of gross sales (FY2026)

15% reference

Royalty 8%Ad fund 2%

Franchisor behaviours

What the franchisor requires

21 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 8 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have full unrestricted independent access to this data, and any other information contained in KampSight/K2.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Franchisee shall deliver to the Franchisor, within ninety (90) days following Franchisee’s fiscal year end, a copy of the income statement and balance sheet showing the financial results of operations of the park/campground business for the fiscal year then ended.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We are the sole supplier of the campground management system you must use (currently, KampSight/K2) and other technology systems as we may determine from time-to-time at our sole discretion.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

Each year, the Kampground Owners Association, which is made up of our franchisees and KOA each appoint an equal number of members to serve as the Franchise Advisory Committee.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may modify our mandatory, designated, and/or preferred supplier(s) at any time.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

Suppliers may pay rebates to us or our affiliates.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

Item 8

Once you begin operating, we expect the items you purchase that meet our specifications will represent approximately 60-90% of your total annual expenses.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase these items from a supplier that we have not approved, and for which we do not have a sole mandatory supplier, you must notify us, and we will require the supplier to submit plans and materials for our review to assure compliance with our specifications.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee shall immediately transfer to the Franchisor any electronic medium or method of communication, including any phone numbers, website, home page, HTML document, Internet site, web page, including review or opinion pages or business profiles relating to or making reference to the Franchisor, the System or any…

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

Franchisee shall participate in all programs the Franchisor may require including the then-current customer satisfaction program, KOA Rewards or any other customer loyalty program instituted by KOA, and any gift card programs, and comply with all terms and conditions of such programs.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisee shall allow the Franchisor’s representatives to inspect the park/campground business premises, facilities, records, books, and accounts and shall give free accommodations at the park/campground business to the Franchisor’s representatives for such time as may be reasonably necessary for this purpose.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 17

We, however, may unilaterally change our manuals.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

we must approve the site you choose for your KOA campground.

Marketing

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase merchandise and supplies bearing our trademark from designated suppliers.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase merchandise and supplies bearing our trademark from designated suppliers.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You must also use the payment processor, payment processing software and payment processing device we require.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Unless we otherwise agree, you must pay all amounts payable to us or our Affiliates via electronic funds transfer direct debit or other methods as we may require.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

As of the date of this Agreement, Franchisor has a sole third-party supplier for uniforms, payment processing services, software and devices and the Franchisor is the sole supplier for the campground management system and the online reservation site.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have full unrestricted independent access to this data, and any other information contained in KampSight/K2.

The filing answers no to 5 questions

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement

The vendor opportunity at KOA - Virginia Exemption

KOA - Virginia Exemption operates 481 campgrounds — 432 franchised, 49 company-owned — under its 2026 FDD. The system carries an 8% royalty on a 5-year initial term, and Item 19 makes a financial performance representation.

Who controls software purchasing

Toby L. O'Rourke serves as Director, President and CEO; Christopher A. Scheer as Director, Chief Financial Officer and Corporate Secretary; Mark A. Lemoine as Senior Vice President of Franchise Operations; and Christopher S. Fairlee as Chief Operating Officer — the offices behind KOA's system-wide standards.

Tech named in the FDD, and what is actually required

Item 8 designates KOA itself as the sole supplier of the campground management system it currently runs (KampSight/K2) and other technology systems it may determine, and requires a sole third-party supplier for payment processing services, software, and devices. Where made mandatory, K2 Text Messaging Services, Revenue Managed Services, and Marketing Managed Services also sit with KOA as sole supplier.

Procurement, renewals, and timing

Item 8 sorts suppliers into mandatory, designated, and preferred tiers, with the CMS, koa.com, and payment processing among the sole-designated items. Renewal runs for a term matching KOA's then-current offer to new franchisees, contingent on compliance, notice, an upgrade to current standards, and a general release.

How to read the KOA - Virginia Exemption FDD

The PDF viewer below carries KOA - Virginia Exemption's 2026 Franchise Disclosure Document in full. Vendors selling into campground and hospitality operations can talk to FranCloud for a ranked list of comparable targets.

Questions vendors ask

KOA - Virginia Exemption, answered from the filing

KOA designates sole suppliers for its campground management system and payment processing, which places the buying decision at HQ. Toby L. O'Rourke, President and CEO, and Mark A. Lemoine, Senior Vice President of Franchise Operations, run the corporate office that sets those standards.

The filing requires the campground management system KOA currently designates (KampSight/K2) and other technology systems it may determine, plus a sole-supplier payment processor with its own software and devices, all required under Item 8's own terms.

KOA - Virginia Exemption runs 481 campgrounds — 432 franchised and 49 company-owned — as of the 2026 FDD.

Item 8 uses mandatory, designated, and preferred supplier tiers: the CMS, koa.com, payment processing, and, if made mandatory, K2 Text Messaging, Revenue Managed Services, and Marketing Managed Services all sit with KOA-designated sole suppliers. Franchisees may propose alternatives for other items.

Renewal runs for a term matching whatever KOA is then offering new franchisees, contingent on full compliance, written notice, an upgrade to current standards, and a general release — each renewal is a point to revisit vendor contracts.

The embedded PDF viewer below holds KOA - Virginia Exemption's 2026 Franchise Disclosure Document in full, covering the Item 8 supplier mandates described above.

Source

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The brands you can actually sell into, from the filings.

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Operator footprint

Who runs the locations

408 operators run 426 mapped locations. 12 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit396

2–9 units12

Top states by locations

CA	25
FL	24
CO	22
MI	18
MT	16

Ownership

The portfolio behind KOA - Virginia Exemption

single_brand_holdco of KOA.

Sibling brands

Related Lodging brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.