HQ-led decisions

Just A Buck Licensing

Personal services

Software purchasing at Just A Buck Licensing is controlled at the headquarters level, with key decision-makers including Chairman Steven Bakst and President Michael Conners listed in the 2024 FDD. The franchise mandates specific systems from Kenray Associates and Sharp, creating a defined tech environment for vendors to address. With 10 total units and a -12.5% year-over-year unit growth, the addressable market is small but concentrated.

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

approved software for inventory control and purchases
Mandatory
InventoryItem 11

must lease from an approved third party supplier, approved software for inventory control and purchases

inventory control and purchases software
Mandatory
InventoryItem 11

lease from an approved third party supplier, approved software for inventory control and purchases

Kenray Associates software
Mandatory
Proprietary systemItem 11

required to lease certain software developed by Kenray Associates and customized for Just A Buck

Sharp Cash Register System (model # XE-A407)
Mandatory
POSItem 11

You must purchase or lease a Sharp Cash Register System (model # XE-A407)

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
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Live signals

Total units
10
7 franchised
Unit growth YoY
-12.5%
vs prior filing
AUV
$484K
Item 19, 2024
Royalty
4%
of gross sales
Ad fund
2%
national + local
Initial fee
$25K
per unit
Investment range
$176K–$298K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Just A Buck Licensing

Just A Buck Licensing operates a small, concentrated network of 10 total units — 7 franchised and 3 company-owned — according to its 2024 Franchise Disclosure Document. The brand sits in the personal services segment and reported an average unit volume of $484,076.33. Year-over-year unit growth declined by 12.5%, signaling a contracting footprint that software vendors should weigh carefully when assessing total addressable market size.

The royalty rate is 4.0% on gross sales, and the initial franchise term runs 10 years. For a vendor selling operational or financial software, the revenue per location is modest, but the mandated tech stack creates a captive replacement or upsell opportunity if you can align with HQ’s approved vendor list.

Who controls software purchasing

The 2024 FDD Item 1 lists five executives who form the buying center at Just A Buck Licensing: Steven Bakst (Chairman of the Board, Secretary, and Director), Michael Conners (President and Director), Christina Romero (Vice President and Director), Rochelle Bakst (Treasurer and Director), and Robert Capone (Director). With no parent company on file and an independent ownership structure, purchasing authority sits entirely with this group. Vendors should direct outreach to the President and VP, as operational and financial system decisions typically route through those roles in small HQ-led chains.

No multi-unit operators are mapped in our corpus, meaning all franchised locations likely take technology direction directly from the franchisor rather than from large franchisee groups. This simplifies the sales process: one conversation at HQ can cover the entire system.

Mandated and current tech stack

The FDD mandates specific technology for two critical functions. For inventory control and purchasing, the brand requires franchisees to use approved software — and names Kenray Associates software as the mandated system. On the point-of-sale side, the Sharp Cash Register System, specifically model XE-A407, is required. These are not mere recommendations; they are mandates, which means any software vendor pitching a replacement or integration must be prepared to demonstrate clear superiority and secure franchisor approval.

The presence of named, mandated systems suggests the franchisor values standardization and may be slow to swap out core operational tools. However, adjacent needs — such as payroll, scheduling, CRM, or reporting layers on top of the Kenray and Sharp systems — could represent entry points for vendors who can integrate without disrupting the mandated core.

Procurement, renewals, and timing

Item 8 procurement details are not disclosed in the extract available to us, so the specific supplier approval process remains unclear. Vendors should inquire directly about whether the brand uses a designated supplier model, an approved supplier list, or an open procurement framework.

Renewal timing offers potential windows for software evaluation. The initial 10-year term is followed by a first renewal period of 10 years that is automatic unless the franchisee gives 60 days’ advance notice or the franchisor declares a default. A second 10-year renewal is subject to contractual requirements including notice, store renovation, compliance with the Franchise Agreement, and execution of a new Franchise Agreement that may contain materially different terms. These renewal inflection points — particularly the second renewal — are natural moments when franchisees and the franchisor may reassess technology vendors. With the current FDD filed in 2024 and a declining unit count, any remaining locations may be approaching renewal decisions that could open conversations about system upgrades.

How to read the Just A Buck Licensing FDD

The 2024 Franchise Disclosure Document is the primary source for all data cited here. It was filed with state franchise regulators and contains the legally mandated disclosures on fees, obligations, territory, and technology requirements. For software vendors, the most actionable sections are Item 1 (executives and ownership), Item 11 (mandated systems and suppliers), Item 8 (procurement restrictions), and Item 17 (renewal and termination terms). The embedded PDF viewer below provides the full document for your own due diligence. For a ranked target list of franchise brands matched to your software category, FranCloud can help you prioritize outreach.

Questions vendors ask

Just A Buck Licensing, answered from the filing

The 2024 FDD lists Steven Bakst (Chairman), Michael Conners (President), Christina Romero (VP), Rochelle Bakst (Treasurer), and Robert Capone (Director) as the executive team controlling purchasing decisions.
The FDD mandates Kenray Associates software for inventory control and purchases, plus the Sharp Cash Register System (model XE-A407) for point-of-sale operations.
There are 10 total units — 7 franchised and 3 company-owned — as disclosed in the 2024 FDD, with a -12.5% year-over-year unit growth rate.
Specific procurement model details from Item 8 are not disclosed in the most recent FDD extract available to us.
The initial 10-year term has an automatic first renewal (10 years) unless 60 days' notice is given; a second 10-year renewal requires renegotiation, creating potential windows around those cycles.
The 2024 FDD was filed with state franchise regulators. You can review it directly in the embedded PDF viewer below.
Source

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