Jane DO Franchise

The vendor opportunity at Jane DO

Jane DO is a boutique fitness concept headquartered in New Jersey and operating under the parent company The Sports Barre LLC. The 2024 Franchise Disclosure Document reveals a lean operation: 3 total units, all company-owned, with no franchised locations reported. The brand's average unit volume (AUV) sits at $505,446, and the royalty rate is 6% on a 10-year initial term. For software vendors, the immediate addressable market is precisely these 3 locations, all clustered in New Jersey. Year-over-year unit growth data is not disclosed in the filing, and the operator footprint confirms 10 mapped operators, all single-unit, with no multi-unit operators present. This is a centralized, HQ-controlled environment where any technology sale must start and end with the corporate team.

Who controls software purchasing

The buying center at Jane DO is small and clearly defined. The 2024 FDD lists Jacey Lambros as Co-Founder and Chief Marketing Officer and Danielle DeAngelo as Co-Founder and Chief Operations Officer. Taylor Good serves as Director of Operations and Training. These three individuals represent the most likely decision-makers for any operational or marketing technology purchase. Franchise development is handled by Chris Meibers and James Luy, both Directors of Franchise Development, who would be key contacts for understanding future growth plans that could expand the software footprint. Because all current units are company-owned, there is no franchisee-level purchasing autonomy; the franchisor controls all technology decisions centrally.

Mandated and current tech stack

The technology landscape at Jane DO is defined by a single mandate: Mindbody by Mindbody, Inc. This platform is required for operations across the system. No other mandated or recommended technology vendors are disclosed in the 2024 FDD. For a software vendor, this means any pitch must either integrate with or displace Mindbody at the HQ level. The absence of additional named systems in the filing suggests either a light tech stack or that other tools are procured outside the formal mandate structure, but no further detail is available in the disclosure document.

Procurement, renewals, and timing

The 2024 FDD provides no Item 8 procurement signal, meaning the document does not specify whether the franchisor operates as a designated supplier, maintains an approved supplier list, or allows open purchasing for equipment and supplies. This lack of disclosure makes the procurement model for non-mandated software unclear. On renewals, Item 17 outlines a structured process: franchisees must provide 180 days' written notice, sign the then-current Franchise Agreement, pay a renewal fee, and remodel to current standards. The renewal term is 10 years. With only 3 company-owned units and no franchised locations, renewal-driven software evaluation windows are not a current factor, but the 10-year cycle is the contractual rhythm to note for any future franchised growth.

How to read the Jane DO FDD

The full 2024 Jane DO Franchise Disclosure Document is available below. Key sections for software vendors include Item 1 (The Franchisor and Any Parents, Predecessors, and Affiliates) for the executive team and parent company structure, Item 11 (Franchisor's Assistance, Advertising, Computer Systems, and Training) for the Mindbody mandate, and Item 17 (Renewal, Termination, Transfer, and Dispute Resolution) for contract cycle timing. Item 8 (Restrictions on Sources of Products and Services) contains no disclosed restrictions in this filing. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize your outreach.