ISI Elite Training

The vendor opportunity at ISI Elite Training

ISI Elite Training is a boutique fitness franchise headquartered in North Carolina with 45 total units, 44 of which are franchised. The system reported an Average Unit Volume of $428,289 in its 2025 Franchise Disclosure Document, with year-over-year unit growth of 15.79%. For software vendors, this represents a small but active target: a growing early-stage brand where technology decisions are still centralized and the stack is not yet mature. The addressable market is limited to 45 locations, but the growth trajectory suggests a system that is actively scaling and may need to layer in operational software to support that expansion.

Who controls software purchasing

Purchasing authority sits at the headquarters level. The FDD lists Adam Rice as Chief Executive Officer and Amanda Hall as Chief Operating Officer. These two executives form the core buying center for any enterprise software evaluation. Additionally, Cruz Parmer serves as Relentless Brands Director of Real Estate and Construction, and Nick Day is the Relentless Brands Director of Retail. While their titles suggest a focus on physical footprint and retail operations, they are the only other named executives and may influence or own decisions related to facility management, scheduling, or member experience platforms. There are no named technology or IT leadership roles disclosed in the FDD, indicating that technology purchasing likely falls directly under the CEO and COO.

Mandated and current tech stack

The only technology system explicitly mandated in the 2025 FDD is the Inbody Scanner, a body composition analysis tool used for member assessments. This is a concrete, named vendor requirement that all franchisees must follow. Beyond this, the FDD is silent on other operational technology. No point-of-sale system, customer relationship management platform, class scheduling software, or back-office tool is disclosed as mandated or recommended. For vendors selling complementary or adjacent fitness technology, this gap signals an opportunity: the tech stack is thin, and the brand may be in the early stages of evaluating or standardizing additional systems.

Procurement, renewals, and timing

The procurement model at ISI Elite Training is not disclosed in the FDD. Item 8, which typically outlines whether franchisees must purchase from designated suppliers or may select from approved vendors, contains no extractable signal. This lack of clarity means vendors should assume a direct HQ-driven evaluation process. The franchise agreement carries an initial term of 10 years, with two optional renewal periods of 5 years each. Renewal is conditional on several factors, including completion of required renovation and modernization of the business, execution of the then-current franchise agreement, and completion of refresher training. These modernization requirements tied to renewal create natural inflection points where software stacks may be reevaluated or upgraded. With the system still young, the first wave of 10-year renewals is likely years away, but vendors should monitor the growth curve for signs of standardization.

How to read the ISI Elite Training FDD

The full 2025 Franchise Disclosure Document for ISI Elite Training is embedded below. This PDF contains the complete legal and financial disclosures filed with state franchise regulators, including the franchise agreement, financial performance representations, and the full list of mandated suppliers and technology. Reviewing the FDD directly is the most reliable way to verify the current state of the tech stack, procurement rules, and executive roster before building a pitch. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize where to point your sales resources.