accounting software
MandatoryYou will be required to license our approved operating, CRM, and accounting and property management software
+54.167% units YoYHQ-led decisions
Image Studios 360
Personal servicesSoftware purchasing at Image Studios 360 is driven by a lean HQ team led by Founder/CEO Jason Olsen and VP of Operations Elizabeth (Lizzie) Webb. The franchise mandates accounting, CRM, and property management software across its 38 locations, creating a concentrated addressable market for vendors. With 37 franchised units and 54% year-over-year unit growth, the system is small but expanding rapidly.
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
CRM software
MandatoryYou will be required to license our approved operating, CRM, and accounting and property management software
property management software
MandatoryYou will be required to license our approved operating, CRM, and accounting and property management software
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
38
37 franchised
Unit growth YoY
+54.167%
vs prior filing
AUV
$386K
Item 19, 2023
Royalty
5.5%
of gross sales
Ad fund
2%
national + local
Initial fee
$65K
per unit
Investment range
$868K–$1.75M
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Image Studios 360
Image Studios 360 is a personal services franchise with 38 total units—37 franchised and 1 company-owned—as disclosed in its 2023 FDD. The system reported an Average Unit Volume (AUV) of $385,848 and grew its unit count by 54.167% year-over-year, signaling an active development pipeline. For software vendors, the addressable market is 37 franchised locations, with new units coming online that will need to be equipped with mandated technology from day one.
The franchise operates under a 10-year initial term with a 5.5% royalty. This structure means long-term technology relationships are possible, but the renewal process—which requires signing a new franchise agreement—may create natural inflection points for software evaluation and switching.
Who controls software purchasing
Purchasing authority sits at the franchisor level. The 2023 FDD lists Jason Olsen as Founder, Chief Executive Officer, and President, supported by Elizabeth (Lizzie) Webb as Vice President of Operations. Mark (Taylor) Lamont serves as Chief Operations Officer. Brandon Campbell and John North are Directors of Franchise Development. In a system of this size, the CEO and VP of Operations are the most likely decision-makers for technology selection and vendor approval. There is no CIO or dedicated technology executive named in the FDD, which is typical for a sub-40-unit franchise.
Mandated and current tech stack
The 2023 FDD mandates three categories of software: accounting software, CRM software, and property management software. The specific vendors for these systems are not named in the available FDD extract. This is a common gap in franchise disclosure documents, which often describe required technology categories without naming commercial vendors. For a vendor selling into this system, the mandate signals that Image Studios 360 franchisees cannot independently choose alternatives in these categories—HQ controls the stack.
Procurement, renewals, and timing
Item 8 of the FDD, which typically details procurement obligations and designated suppliers, did not yield an extractable signal in our corpus. This means the specific procurement model—whether designated supplier, approved supplier list, or open—is not publicly confirmed from the 2023 filing. Vendors should approach HQ directly to understand the qualification process.
The renewal structure offers a timing signal. Under Item 17, franchisees in good standing may renew by signing a new franchise agreement, which can contain materially different terms than the original contract. This creates a potential window for technology re-evaluation at renewal. Combined with the system's rapid unit growth, vendors have two entry points: new location onboarding and renewal-driven tech stack changes.
How to read the Image Studios 360 FDD
The full 2023 FDD is embedded below. Focus on Item 11 for the franchisor's obligations regarding technology and software, Item 8 for any procurement restrictions, and Item 19 for financial performance representations that can help you size the per-unit software budget. The document was filed with state franchise regulators in 2023 and represents the most current public disclosure available for this brand.
For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on tech mandates, unit growth, and decision-maker access.
Questions vendors ask
Image Studios 360, answered from the filing
The buying center includes Founder/CEO Jason Olsen and VP of Operations Elizabeth (Lizzie) Webb. As a small, founder-led system, purchasing decisions are centralized at HQ with direct executive involvement.
The 2023 FDD mandates accounting software, CRM software, and property management software. Specific vendor names for these systems are not disclosed in the franchise disclosure document.
There are 38 total units: 37 franchised and 1 company-owned. The brand operates in the personal services segment and grew unit count by 54% year-over-year.
The procurement model is not detailed in the available FDD extract. Item 8, which typically outlines designated or approved supplier requirements, yielded no extractable signal in the 2023 filing.
With a 10-year initial term and a renewal process requiring a new agreement, windows may open at renewal or when HQ mandates new tech. The system's 54% unit growth also creates new-location implementation opportunities.
The FDD was filed with state franchise regulators in 2023. You can read the full document using the embedded PDF viewer below to analyze Item 11 tech mandates and Item 19 financial performance representations directly.
Source
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FDD alert
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.