From the filings

+54.167% units YoYHQ-led decisions

Image Studios 360

Personal services

Software purchasing at Image Studios 360 is driven by a lean HQ team led by Founder/CEO Jason Olsen and VP of Operations Elizabeth (Lizzie) Webb. The franchise mandates accounting, CRM, and property management software across its 38 locations, creating a concentrated addressable market for vendors. With 37 franchised units and 54% year-over-year unit growth, the system is small but expanding rapidly.

For software vendors selling into US franchise brands.

Live signals

Total units
38
37 franchised
Unit growth YoY
+54.167%
vs prior filing
AUV
$386K
Item 19, 2022
Royalty
5.5%
of gross sales
Ad fund
2%
national + local
Initial fee
$65K
per unit
Investment range
$868K–$1.75M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7.5%of gross sales (FY2023)

Ongoing fees: 7.5% of gross sales (FY2023)Royalty 5.5%, Ad fund 2%. Total 7.5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5.5%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 8

at any time. There will be a charge by the social media company for the initial setup. Only social media pages and accounts approved by us are permitted. We may assist or create a Facebook business pa

InstagramMeta
MarketingItem 8

a charge by the social media company for the initial setup. Only social media pages and accounts approved by us are permitted. We may assist or create a Facebook business page and Instagram page for y

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

You must establish and maintain our bookkeeping, accounting, record keeping and data processing system conforming to the requirements and formats that we prescribe; including, our standard chart of accounts and methodology, format, submission process and timeline, and you must use the operational data control system…

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Item 8

You must furnish us periodic reports, which include and are not limited to, gross revenue and rent revenue reports, vacancy and occupancy reports, lease expiration reports, profit and loss statements, balance sheets, statement of cash flows, sales activity reports, and annual tax returns for all entities and…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

IMAGE Studios is an approved or designated supplier of other items like our CRM and accounting software platforms.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

This vendor may change at any time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

490029.36

Item 8

In the fiscal year ended December 31, 2025, IMAGE Studios derived revenue in the amount of $490,029.36 from franchisee purchases or leases and from supplier rebates, which represents approximately 6.95% of our total revenue of $7,043,871.69 for the fiscal year.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We currently receive rebate payments of approximately 5% based on your purchases from certain signage, fixtures and furniture, lighting, and inventory suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

2

Item 8

and will represent from 2% to 5% of your ongoing expenses.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

There is a $500 fee to you for this review and there is no guarantee that we will approve of any request.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like to purchase these items from another supplier, you may request our “Review - Variance Form.”

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

For valuable consideration, the Franchisee identified above (“Franchisee”) assigns and transfers to Image Studios Franchise, LLC, (the “Company”) all of Franchisee’s rights and interests in each and all of the telephone numbers listed above (the “Numbers”).

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

we and our designated agents have the right to, at any reasonable time and without prior notice to you: (i) Inspect the Premises and the Salon;

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We have the right to modify the Manuals in the future to reflect changes in the image, specifications, standards, procedures, system, and System Standards.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

Each Franchised unit purchased operate from one location approved by us and must receive our permission before relocating.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 8

Only social media pages and accounts approved by us are permitted.

Is a minimum grand opening advertising spend required?

Yes

Item 6

You must spend a minimum of $1,500 for your first annual event towards advertising and promotional programs for your Salon, which will be applied toward the Local Advertising Grand Opening / $1,500 minimum As incurred Requirement expenditures.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Franchise agreement

You must spend for local advertising, networking, recruiting, and promoting your Salon those amounts we periodically establish, currently, that amount is a minimum of $2,000 per month until you reach greater than 70% occupancy.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase and install and otherwise place in service those furnishings, fixtures, signs, equipment and marketing materials and other promotional products bearing the Marks, as may be specified in the Manuals, only from us or from our approved suppliers or distributors before you open your salon.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

These approved suppliers are the only ones that meet our specifications and standards for these items, and you must purchase these items from these approved suppliers.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

These fees are currently paid via ACH withdrawal from your bank account each week after you process your EFT payments for your salon professional and tenants, as outlined in the Manuals.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

You will be required to license our approved operating, CRM, and accounting and property management software, to use in the operation of your Franchise as prescribed in the Manuals.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We have the right to charge fees for refresher training courses.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

You are required to attend these conferences.

The filing answers no to 5 questions
  • Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Item 15
  • Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
  3. 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.

The vendor opportunity at Image Studios 360

Image Studios 360 is a personal services franchise with 38 total units—37 franchised and 1 company-owned—as disclosed in its 2023 FDD. The system reported an Average Unit Volume (AUV) of $385,848 and grew its unit count by 54.167% year-over-year, signaling an active development pipeline. For software vendors, the addressable market is 37 franchised locations, with new units coming online that will need to be equipped with mandated technology from day one.

The franchise operates under a 10-year initial term with a 5.5% royalty. This structure means long-term technology relationships are possible, but the renewal process—which requires signing a new franchise agreement—may create natural inflection points for software evaluation and switching.

Who controls software purchasing

Purchasing authority sits at the franchisor level. The 2023 FDD lists Jason Olsen as Founder, Chief Executive Officer, and President, supported by Elizabeth (Lizzie) Webb as Vice President of Operations. Mark (Taylor) Lamont serves as Chief Operations Officer. Brandon Campbell and John North are Directors of Franchise Development. In a system of this size, the CEO and VP of Operations are the most likely decision-makers for technology selection and vendor approval. There is no CIO or dedicated technology executive named in the FDD, which is typical for a sub-40-unit franchise.

Mandated and current tech stack

The 2023 FDD mandates three categories of software: accounting software, CRM software, and property management software. The specific vendors for these systems are not named in the available FDD extract. This is a common gap in franchise disclosure documents, which often describe required technology categories without naming commercial vendors. For a vendor selling into this system, the mandate signals that Image Studios 360 franchisees cannot independently choose alternatives in these categories—HQ controls the stack.

Procurement, renewals, and timing

Item 8 of the FDD, which typically details procurement obligations and designated suppliers, did not yield an extractable signal in our corpus. This means the specific procurement model—whether designated supplier, approved supplier list, or open—is not publicly confirmed from the 2023 filing. Vendors should approach HQ directly to understand the qualification process.

The renewal structure offers a timing signal. Under Item 17, franchisees in good standing may renew by signing a new franchise agreement, which can contain materially different terms than the original contract. This creates a potential window for technology re-evaluation at renewal. Combined with the system's rapid unit growth, vendors have two entry points: new location onboarding and renewal-driven tech stack changes.

How to read the Image Studios 360 FDD

The full 2023 FDD is embedded below. Focus on Item 11 for the franchisor's obligations regarding technology and software, Item 8 for any procurement restrictions, and Item 19 for financial performance representations that can help you size the per-unit software budget. The document was filed with state franchise regulators in 2023 and represents the most current public disclosure available for this brand.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on tech mandates, unit growth, and decision-maker access.

Questions vendors ask

Image Studios 360, answered from the filing

The buying center includes Founder/CEO Jason Olsen and VP of Operations Elizabeth (Lizzie) Webb. As a small, founder-led system, purchasing decisions are centralized at HQ with direct executive involvement.
The 2023 FDD mandates accounting software, CRM software, and property management software. Specific vendor names for these systems are not disclosed in the franchise disclosure document.
There are 38 total units: 37 franchised and 1 company-owned. The brand operates in the personal services segment and grew unit count by 54% year-over-year.
The procurement model is not detailed in the available FDD extract. Item 8, which typically outlines designated or approved supplier requirements, yielded no extractable signal in the 2023 filing.
With a 10-year initial term and a renewal process requiring a new agreement, windows may open at renewal or when HQ mandates new tech. The system's 54% unit growth also creates new-location implementation opportunities.
The FDD was filed with state franchise regulators in 2023. You can read the full document using the embedded PDF viewer below to analyze Item 11 tech mandates and Item 19 financial performance representations directly.
Source

Read the filing itself

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Image Studios 3602023 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

31 operators run 32 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit30
2–9 units1

Top states by locations

CA5
CO3
FL3
UT3
TX3

Ownership

The portfolio behind Image Studios 360

unknown of image studios franchise.

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.