From the filings
Software purchasing at Idolize flows through a small corporate team led by Founder/CEO Manojkumar Pandoria and Franchise Operations Manager Tanielle Luepkes. The brand mandates a specific POS/CRM stack—Meevo 2 and Millennium Systems International—alongside a proprietary IDOLIZE Team Site, leaving little room for alternative core systems. With 11 total units (5 franchised, 6 company-owned) and 25% year-over-year unit growth, the addressable market is compact but expanding, making early vendor relationships valuable.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2024)
15% reference
Mandated & recommended tech
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
in connection with the Computer System and Franchised Business (the “Required Software”). (Franchise Agreement, Sections 4(C) and 6(K)). Currently the required computer system is Meevo 2 and the appro
sed Business (the “Required Software”). (Franchise Agreement, Sections 4(C) and 6(K)). Currently the required computer system is Meevo 2 and the approved seller of the software is Millennium Systems I
or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram,
resence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn,
the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn, TikTok, Pi
therwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter,
et, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn, TikTok, Pinterest, T
vertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter, YouTube or
n the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter, YouTube or any other
Franchisor behaviours
27 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall record all transactions and Gross Sales of the Franchised Business on a Computer System that is designated or approved by Franchisor, which must contain software that allows Franchisee to record accumulated sales without turning back, resetting or erasing such sales.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisor will, at all times and 29 without notice to Franchisee, have the right to independently and remotely access and view Franchisee’s Computer System as described in Section 4 of this Agreement.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within ninety (90) days after the close of each fiscal year of Franchisee, financial statements which shall include a statement of income and retained earnings, a statement of changes in financial position, and a balance sheet of the Franchised Business, all as of the end of such fiscal year; and (iv) any other…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, Sher Holdings, Inc. is currently the approved supplier of IDOLIZE branded products.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
we reserve the right to change the Approved Supplier at any time upon notice to you.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
4443.46Item 8
In the fiscal year ending December 31, 2022, we and our affiliates received $4,443.46 from required purchases or 1.5% of our total revenues of $295,997.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our parent or affiliate(s) may receive payments or other compensation from Approved Suppliers or any other suppliers on account of these suppliers’ dealings with us, you, or other Franchised Businesses in the System, such as rebates, commissions or other forms of compensation.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
15Item 8
approximately 15% to 20% of your ongoing costs to operate the Franchised Business after the initial start-up phase.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay our then-current supplier or non-approved product evaluation fee when submitting your request, which is currently $500, plus our actual costs and expenses incurred.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to undertake either of these actions, you must request and obtain our approval in writing before: (i) using or offering the non-approved product or service in connection with your Franchised Business; or (ii) purchasing from a non-approved supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee understands and agrees that, notwithstanding any billing arrangements with any 21 telephone company or yellow pages directory company, Franchisor will be deemed for purposes hereof to be the subscriber of such telephone numbers, with full authority to instruct the applicable telephone or yellow pages…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We may conduct, as we deem advisable in our sole discretion, inspections of the premises and audits of the Franchised Business and your operations generally to ensure compliance with our System standards and specifications.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may from time to time revise the Manuals, and Franchisee agrees to adhere to and abide by all such revisions (at its expense).
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisor must approve of Franchisee’s proposed location, as well as the lease for the Premises (the “Lease”) or purchase agreement for the location, prior to Franchisee entering into any such agreement for that location to serve as the Premises of the Franchised Business.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee may not establish any separate website or other Internet presence in connection with the Franchised Business, System or Proprietary Marks without Franchisor’s prior written consent.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee must spend between Nine Thousand Dollars ($9,000) and Twelve Thousand Dollars ($12,000) on the initial advertising and grand opening of the Franchised Business between thirty (30) days prior to opening and sixty (60) days after opening (the “Grand Opening Advertising Requirement”).
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Franchisee must spend a minimum of $2,000 per month for months 4 through 12 of operations after Grand Opening Advertising campaign has concluded.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee must utilize and accept any gift card or loyalty program imposed by Franchisor in accordance with Franchisor’s standards and specifications.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee must: (i) purchase any and all Required Items that Franchisor designates for use in connection with the Franchised Business, which may including (without limitation) all products, supplies, inventory, fixtures, Computer System, parts, and materials required for the operation of the Franchised Business…
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee must: (i) purchase any and all Required Items that Franchisor designates for use in connection with the Franchised Business, which may including (without limitation) all products, supplies, inventory, fixtures, Computer System, parts, and materials required for the operation of the Franchised Business…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
With the exception of the Initial Franchise Fee, Franchisee shall pay all fees and other amounts due to Franchisor and/or its affiliates under this Agreement through an electronic funds transfer program (the “EFT Program”), under which Franchisor automatically deducts all payments owed to Franchisor under this…
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee must utilize and accept any gift card or loyalty program imposed by Franchisor in accordance with Franchisor’s standards and specifications.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Franchised Business must, at all times, be managed and staffed with at least one (1) individual who has successfully completed our Initial Training Program.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
Currently the required computer system is Meevo 2 and the approved seller of the software is Millennium Systems International.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Franchisor will, at all times and 29 without notice to Franchisee, have the right to independently and remotely access and view Franchisee’s Computer System as described in Section 4 of this Agreement.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
If we provide you with additional training, we reserve the right to charge you for such training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee and each of its management personnel must attend and successfully complete all training and annual conferences, including any Additional Training or Remedial Training that Franchisor requires during the term hereunder.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
Idolize is a personal services franchise headquartered in North Carolina, operating under parent company Sher Holdings, Inc. The brand runs 11 total locations—5 franchised and 6 company-owned—with an average unit volume of $423,868. Year-over-year unit growth sits at 25%, signaling active expansion. For software vendors, the immediate addressable market is the 5 franchised units, though the 6 corporate locations may share the same tech stack and procurement decisions. The royalty rate is 6%, and initial franchise terms run 10 years.
This is a small but growing system where HQ exerts tight control over technology choices. The mandated stack covers core operational needs, but adjacent software categories—HR, scheduling beyond the mandated POS, marketing automation, or financial tools—may present openings if you can reach the right person.
Software decisions at Idolize are centralized. The FDD lists five HQ executives: Founder and CEO Manojkumar (Mo) Pandoria, Franchise Operations Manager Tanielle Luepkes, Accounting Manager Lori Denman, Marketing Coordinator Nicole Papageorge, and Esthetics Educator Maria Goodman. No dedicated IT or procurement role appears. Pandoria and Luepkes are the most likely buyers for operational and franchise-management software. Denman may influence accounting or financial-system purchases. Papageorge could be a stakeholder for marketing tools.
Because the system is small, vendors should expect direct conversations with these individuals rather than navigating a layered procurement department. The parent company, Sher Holdings, Inc., may also play a role in enterprise-level decisions, though the FDD does not detail that relationship.
Idolize mandates three systems for franchisees: the IDOLIZE Team Site, Meevo 2, and Millennium Systems International. The FDD explicitly labels POS/CRM as a mandated category, and these vendors fill that requirement. Meevo 2 is a salon and spa management platform; Millennium Systems International offers similar operational software for the beauty and wellness industry. The IDOLIZE Team Site is a proprietary system, likely used for internal communication, training, or brand resources.
No other mandated or recommended vendors appear in the FDD. This means core POS/CRM is locked down, but ancillary software categories—email marketing, reputation management, inventory, payroll, or business intelligence—are not mentioned as mandated. Vendors in those spaces may find an opening if they can demonstrate integration with Meevo 2 or Millennium.
Item 8 of the FDD contains no extract regarding procurement rules. This absence suggests Idolize does not publish a designated-supplier list or formal procurement policy in its disclosure document. In practice, that often means HQ makes ad hoc recommendations or leaves non-mandated purchases to franchisee discretion—though with only 5 franchised units, HQ influence likely remains strong.
Renewal terms, outlined in Item 17, offer a potential window for software evaluation. To qualify for a successor 10-year term, franchisees must have no uncured material defaults, fewer than four material default notices in the preceding 12 months, and must execute the then-current franchise agreement—which may contain materially different terms. They must also pay a successor fee, attend refresher training, execute a general release, participate in all required procedures and promotions, and agree to refurbish the premises. These conditions create natural inflection points where new technology requirements could be introduced.
With 25% year-over-year unit growth, new franchise sales also represent software onboarding moments. Vendors who build relationships now may be positioned as preferred solutions as the system scales.
The 2024 Idolize Franchise Disclosure Document is the primary source for the data above. It details the executive team, unit counts, financial performance representations, mandated technology, and contractual terms. The embedded viewer below provides the full document. For software vendors, the most actionable sections are Item 1 (the franchisor and its parents/affiliates), Item 11 (franchisor assistance and mandated systems), Item 8 (restrictions on sources of products and services), Item 17 (renewal and termination), and Item 19 (financial performance, if present).
Use this FDD to validate the decision-makers, understand the tech mandates, and time your outreach around renewal cycles or expansion. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
We’ll email you the moment Idolize files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
8 operators run 8 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NC | 3 |
|---|---|
| NJ | 1 |
| OH | 1 |
| TX | 1 |
Ownership
unknown of sher holdings.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.