Google AdsGoogle
Mandatoryequire or provide advertising in any media, nor do we provide an advertising program. Under our current operating standards, we require that all franchises maintain a minimum of a Google Adwords, Inst
From the filings
+29.592% units YoYHQ-led decisions
Hounds Mounds
Personal servicesHounds Mounds requires every location to run Google Ads, Instagram, QuickBooks, QuickBooks Online and Yelp as part of its marketing and bookkeeping stack, on a 25.0% royalty. Software decisions for all 268 locations run through founder Geoffrey Bodle's corporate office.
For software vendors selling into US franchise brands.
Live signals
Total units
268
254 franchised
Unit growth YoY
+29.592%
vs prior filing
AUV
—
Item 19, 2025
Royalty
25%
of gross sales
Ad fund
0%
national + local
Initial fee
$0
per unit
Investment range
$4K–$26K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
25%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
InstagramMeta
Mandatorye advertising in any media, nor do we provide an advertising program. Under our current operating standards, we require that all franchises maintain a minimum of a Google Adwords, Instagram and Yelp l
QuickBooksIntuit
MandatoryWindows 10 or newer. You must also purchase and install a basic financial recordkeeping software, currently Quickbooks, or you may hire an accounting professional who will utilize Quickbooks. You must
QuickBooks OnlineIntuit
Mandatoryncial recordkeeping software, currently Quickbooks, or you may hire an accounting professional who will utilize Quickbooks. You must provide us read only or accountant’s access to Quickbooks online. Y
YelpYelp
Mandatoryin any media, nor do we provide an advertising program. Under our current operating standards, we require that all franchises maintain a minimum of a Google Adwords, Instagram and Yelp listing and oth
FacebookMeta
sell any services or products or use any of the Proprietary Marks through the internet or by any electronic means including for example, blogging, social networking sites such as Facebook, Twitter, or
LinkedInLinkedIn
products or use any of the Proprietary Marks through the internet or by any electronic means including for example, blogging, social networking sites such as Facebook, Twitter, or LinkedIn, except as
TwitterX
services or products or use any of the Proprietary Marks through the internet or by any electronic means including for example, blogging, social networking sites such as Facebook, Twitter, or LinkedIn
Franchisor behaviours
What the franchisor requires
15 requirements the franchisor states in this filing, each in its own words; 10 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
At all times, You will maintain accurate accounts and records as We may require in accordance with generally acceptable accounting principles and using accounting software We have approved.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently the sole approved vendor for the trademarked and logo items used in the Poop 911 Business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
right to change such a list at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We also do not currently receive payments or other compensation from an approved vendor based on our franchisees’ purchases, although we reserve the right to do so.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
1Item 8
All of your required purchases represent 83% percent of your total purchases in connection with the establishment of your Business and approximately 1% of your overall purchases in operating the Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
The cost of review, evaluation and any testing of this information and sampling will be your obligation or that of the vendor seeking approval.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
To obtain our approval of a vendor who desires to obtain an Approved Vendor designation, you or the vendor must submit to us the information we consider appropriate
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You will cease using all telephone numbers and listings used in connection with the Poop 911 Business, transfer all numbers and listings to Us, an approved transferee or any entity designated by Us and promptly direct and authorize the telephone company to make the transfers or, if We so direct, to disconnect the…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We are entitled to examine, copy and audit all records pertaining to the operation of the Franchise Business at any time.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may from time to time add, delete or amend the Operating Manual by inserts or bulletins and one or more other Manuals and may be provided in any medium or by any method, including in electronic form or by access to viewing on a closed Google Docs or comparable web share platform or a proprietary intranet website.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You may not use or permit the use or display of the Proprietary Marks as part of any Internet domain name or website, or any other electronic identifier (including but not limited to e-mail addresses, account names in a social media site, posting notices and comments to social media platforms and the like) of You or…
Operations
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You agree to purchase the designated items from the Vendors only, unless substitute vendors are first approved by Us.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must use all our scheduling, routing and back office (scheduling, billing and credit card processing) services.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We currently do not have independent access to your computer system, but have the right to implement access to your system upon notice.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We reserve the right to charge a reasonable fee for additional training.
The filing answers no to 10 questions
- Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Must the franchisor approve the franchisee's site or location before opening?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at Hounds Mounds
Hounds Mounds is a 268-location pet-services franchise — 254 franchised, 14 company-owned — charging a 25.0% royalty and growing its franchised outlet count 29.6% year over year. The FDD already names a specific marketing and bookkeeping stack every location must run.
Who controls software purchasing
Founder and President Geoffrey Bodle leads alongside Chief Operating Officer Phylene Chase, and Hounds Mounds' software mandates run through his corporate office rather than through individual franchisees.
Tech named in the FDD, and what is actually required
The FDD requires franchisees to install QuickBooks, or an accounting professional using QuickBooks, for financial recordkeeping, and separately mandates Google Ads, Instagram, QuickBooks Online and Yelp. Franchisees must also have the software to use the proprietary BARCS system and a computer running Windows 10 or newer. The filing bars promoting the business on social networking sites such as Facebook, Twitter or LinkedIn except as the franchisor approves.
Procurement, renewals, and timing
Item 8 runs an approved-supplier list: franchisees must use Hounds Mounds' own scheduling, routing and back-office services, including its BARCS software system, and buy trademarked or logo items from the franchisor; franchisees may propose alternative suppliers for approval. The initial term is 5 years, and franchisees in good standing can renew for up to five additional five-year terms.
How to read the Hounds Mounds FDD
The embedded PDF viewer below carries Hounds Mounds' 2025 Franchise Disclosure Document in full — talk to FranCloud for a ranked target list of fast-growing franchise systems with a full marketing-tech mandate like this one.
Questions vendors ask
Hounds Mounds, answered from the filing
Hounds Mounds' founder and President, Geoffrey Bodle, works with Chief Operating Officer Phylene Chase at the center of the brand's software mandates, which run through a single corporate office rather than through individual franchisees.
The FDD mandates its proprietary BARCS billing and scheduling system, Google Ads, Instagram, QuickBooks, QuickBooks Online and Yelp. It bars promoting the business on social networking sites such as Facebook, Twitter or LinkedIn except as the franchisor approves.
Hounds Mounds operates 268 locations — 254 franchised and 14 company-owned. Franchised outlets grew 29.6% year over year.
Item 8 runs an approved-supplier list: franchisees must use Hounds Mounds' scheduling, routing and back-office services, including its BARCS software system, and buy trademarked or logo items from the franchisor; franchisees may propose alternative suppliers for approval.
The initial term is 5 years, and franchisees in good standing can renew for up to five additional five-year terms by giving notice, signing a new agreement, and paying a renewal fee — frequent, regular points to revisit the tech stack.
The embedded PDF viewer below holds Hounds Mounds' 2025 Franchise Disclosure Document in full.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Hounds Mounds files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| MD | 1 |
|---|
Related Personal services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.